The Minnesota Vikings have just launched a new integrated marketing campaign to celebrate their “50 Seasons of Greatness”.

The campaign features a series of TV and radio spots that use genuine in-game footage from the last fifty seasons to showcase great moments in Vikings history. With the help of NFL Films, fifty seasons of great plays have been distilled down to multiple 30 second spots, with a single play spanning the years featured in each ad. The Vikings rallying cry “Show your horns” which was introduced with last year’s brand campaign, ends each spot to drive ticket sales and home game attendance. The campaign also includes spectacular out-of-home creative and installations building on the “50 Seasons of...” theme.

Dannon Hulskotter, Director of Marketing and Business Development for the Minnesota Vikings commented, “We are excited to launch our 50th Season campaign and to celebrate the team’s great history and tradition with our All-Weather Fans and the community as a whole.”

“It was a blast working with the Vikings and NFL Films to create single plays built from fifty season of historic footage,” stated Brian Kroening, Executive Creative Director of BBDO Minneapolis. “Celebrating 50 seasons is a great way to continue to build the movement with our All-Weather Fans for this great team and brand.”

The campaign launched this week with TV and radio and additional ambient media will begin to appear in August and September.