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Tuesday, December 30, 2014
New Year's Internet Marketing Resolution: Make Sure Your Company Website is Mobile-Optimized
My work with a local website design company made me truly realize the importance of mobile-friendly business sites. The organizations that paid us to fully optimize their company sites for smartphones and tablets experienced 75% more traffic and conversions in 2015 than those that did not. In fact, it was not just their website traffic that saw a strong boost. Users began spending more time on these websites and visited far more pages within the site itself.
“Our online sales really began to take off once we began utilizing Internet marketing to get our message across,” said David Fohrenkamm, owner of a well-known local carpet installation company. “That was a few years ago, however. Our online traffic began diminishing recently. We received many complaints from our online customers that they could not access our website from their mobile devices. We remade the website and optimized it for mobile. To our surprise, we saw a sharp increase in traffic and sales.”
The mobile trend is so strong that social media platforms are beginning to alter their marketing efforts to support the mobile user. That is good to know considering the amount of mobile users on Facebook grew by more than 30 percent in 2014. With numbers like that, Facebook is quickly jumping on the mobile bandwagon. The company purchased platforms that are popular with mobile users such as Instagram and WhatsApp.
Google is boosting its mobile abilities as well. If you are a user of Google Adwords, for example, you may have noticed the increase in mobile-optimized ads.
If you are interested in Internet marketing, you no doubt have heard of the importance of mobile-friendly online platforms. Marketing professionals have been promoting the use of mobile optimization for years now. Hopefully this article reminds you of the true impact of mobile Internet marketing on the online success of small to large businesses in 2015.
Preston Kelly digital department grows
In response to the growing needs of its clients, marketing agency Preston Kelly’s digital department has promoted and added staff.
“Given the growing role that technology plays in our lives, it comes as no surprise that digital and social media elements are playing a critical role in our efforts to deliver real business results for our clients,” said Chuck Kelly, CEO of Preston Kelly. “Whether it’s a website that answers consumers questions about implantable devices or that educates consumers about how to use food waste disposers, the digital components of our integrated campaigns allow our work to be very targeted and measurable."
As Preston Kelly’s digital work has grown in scope and sophistication, so has its staff.
has been promoted from Account Manager/Digital Planner to Associate Digital Director. Her responsibilities include leading the digital team and digital strategy. Crevier joined Preston Kelly three years ago from Yamamoto as an Account Strategist. She authors effective interactive strategy recommendations and builds engaging digital experiences through research, strategy and user experience design. Her accomplishments include the revitalization of corporate and e-commerce sites for Ingenix/OptumInsight.
also has been promoted from Senior Digital Producer to Associate Digital Director. Her responsibilities include leading digital implementation. Kvidera joined Preston Kelly last year with experience from local agencies Zeus Jones, mono and Carmichael Lynch, among others. She manages other producers and fosters digital collaboration throughout the agency. Her accomplishments include the launch of consumer-facing website for Medtronic built to answer virtually any consumer question about Implantable Cardioverter Defibrillators (ICD) and provide doctors with a patient-friendly tool when they believe ICD is the best therapy.
has been promoted from Associate Community Manager to Associate Digital Producer. Since joining Preston Kelly three years ago as an intern, she has managed online communities and digital projects for many Preston Kelly clients, including Baker Tilly, HealthPartners, InSinkErator, MakeItOK, Medtronic, Minnesota Brewers Association, Nickelodeon Universe, Regions Hospital, Roundy's and virtuwell. Welle’s award-winning work for Preston Kelly clients includes an Internet Advertising Award for Makeitok.org (outstanding website) and a Silver Pin from AdFed for the Minnesota Brewer’s Association “Save the Growler” campaign (public service category).
has joined the team as Digital Coordinator. Her responsibilities include community management and social listening. Kelly has held a number of positions at Preston Kelly since joining the agency as an intern in 2010.
Monday, December 29, 2014
Friday, December 26, 2014
PadillaCRT announces 2014 Living Our Purpose award winners
PadillaCRT recently named the winners of its inaugural Living Our Purpose award, a recognition program that honors three of the communication firm’s employee-owners who are living with purpose inside and outside the company.
Peer nominations in three categories -- client service, culture and community – are open to all full-time and part-time employees. Each winner receives $1,000.
“PadillaCRT’s Living Our Purpose award is an employee recognition program that celebrates our associates who demonstrate an owner’s mentality, find creative and innovative solutions to challenges, and go above and beyond what is expected of them each day, ” said Lynn Casey, PadillaCRT CEO. “Emily, Pablo and Carrie each demonstrate these ideals in their individual contributions to the agency.”
Client Service Award Winner –
An account supervisor based in the agency’s Washington, D.C. office, Valentine was recognized for her outstanding work with the U.S. Highbush Blueberry Council.
Culture Award Winner –
Olay, who leads PadillaCRT client Wines from Rioja (Spain), was honored for the instrumental role he played in helping create one office culture in the agency’s New York office after Minneapolis-based Padilla Speer Beardsley acquired Richmond-based CRT/tanaka in 2013 to form PadillaCRT.
Community Award Winner –
In addition to her work with PadillaCRT’s Creative group, Young also heads PadillaCRT Plugged-In, which coordinates opportunities in the agency’s offices across the country for employees to give back to their communities.
PadillaCRT is proud to be home to exceptional employee-owners who go above and beyond for its clients, communities and each other. For more information on PadillaCRT, please visit .
Wednesday, December 24, 2014
Wednesday, December 17, 2014
CCF launches new fitness campaign for YWCA of Minneapolis Find what moves you.
Minneapolis-based advertising agency Clarity Coverdale Fury has launched a new campaign for the YWCA of Minneapolis, centered on their dedication to helping everyone achieve their health and fitness goals, no matter who they are. The campaign, using the tagline “Find what moves you,” features real YWCA members in the ads, including local hip-hop artist and YWCA Uptown member, Dessa.
“Research shows our members love us, but too few people know about the three great fitness facilities we have. This campaign aims to change that,” said Jacqueline Lloyd Cunningham, marketing director for the YWCA of Minneapolis.
The comprehensive campaign, consisting of online, radio and out-of-home advertising will air in the metro area and runs through June 2015.
"The most unique aspect of the YWCA and its health and wellness program is its diversity of activities and equipment. There are very few gyms that provide such a range of workouts suitable for all kinds of people. Whether you're training for a triathlon or just trying to keep up with your grandkids, we wanted to highlight how easy it is to find an activity that moves you. That's the YWCA's unique selling point that really helped drive this campaign,” said Clarity Coverdale Fury Senior Copywriter, Elyse Ash.
To view the work and learn more about the campaign please click here.
Tuesday, December 16, 2014
Three New Hires at Spomg in Minneapolis
Spong recently added new hires Nick Hanson, Cassie D’Kae and Kirsten de St. Aubin to its Minneapolis office to serve client growth at the public relations and creative communications agency.
Hanson, who joined as a counselor, will work with account management and media relations teams for clients American Standard, Sherwin-Williams and Trane. Before joining Spong he was a senior account executive at Himle Rapp and Company where he worked on media relations and digital strategy for clients in a variety of industries including agriculture, health care and transportation. Previously he was a public affairs, media relations and social media specialist at Mayo Clinic where he promoted health care innovation, patient success and research to consumers worldwide.
He holds Bachelor of Arts degrees in news editorial journalism and political science from St. Cloud State University.
D’Kae, who joined as a senior associate, will work with account management and social engagement teams for clients Arla Dofino, Bath & Body Works, Castello and H&R Block. Before joining Spong she was a senior account executive at Exponent PR, part of Colle+McVoy, where she provided account service, social media strategy and influencer relations management for clients.
D’Kae, who joined as a senior associate, will work with account management and social engagement teams for clients Arla Dofino, Bath & Body Works, Castello and H&R Block. Before joining Spong she was a senior account executive at Exponent PR, part of Colle+McVoy, where she provided account service, social media strategy and influencer relations management for clients.
Prior to working at Exponent PR, D’Kae was a social media coordinator at Event Architects Minneapolis where she created and managed the first-ever social media presence for Minnesota’s Living Green Expo, the Midwest's largest sustainable event.
She holds a Bachelor of Arts degree in marketing management with a minor in journalism from the University of St. Thomas.
She holds a Bachelor of Arts degree in marketing management with a minor in journalism from the University of St. Thomas.
As an associate, de St. Aubin will support several client teams, focusing on account management for clients Sherwin-Williams, MasterBrand and La-Z-Boy. Previously she was a communications and public relations coordinator at Prestige Resorts & Destinations where she worked with HubSpot to increase website traffic and build personalized content on the website. She presented her personalization strategy to the Minnesota Chapter of the American Marketing Association last May.
She holds a Bachelor of Arts degree in communication with a minor in sociology from the College of Saint Benedict.
She holds a Bachelor of Arts degree in communication with a minor in sociology from the College of Saint Benedict.
Tuesday, December 09, 2014
Friday, December 05, 2014
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