New Rules to Take Effect January 1, 2005
NEW YORK (August 19, 2003) - The Federal Communications Commission (FCC)
today issued an Order of Reconsideration (FCC 03-208) that delays the effective date of its new regulations on fax advertisements until January 1, 2005.
The amended regulations, originally scheduled to go into effect on August 25, 2003, requires individuals and businesses to obtain the signed written consent of any parties to which they wish to fax unsolicited advertisements.
The reconsideration will allow additional time to comply with the new rules, while also allowing the Commission more time to consider any "petitions for reconsideration and other filings that may be made on this issue." The American Society of Association Executives (ASAE) was one of several business organizations that filed a Petition for Emergency Stay and Clarification of the amended regulations.
"PRSA is pleased that the FCC has decided to reconsider this new regulation on fax advertisement," said John Colletti, PRSA's chief financial officer. "This regulation would have had a major impact on the way all associations do business. Should any action be necessary, PRSA is prepared to comply and will ensure that all of our members are informed of any developments."
According to a press release issued by the FCC today, "the extension keeps in effect, until January 1, 2005, the exemption that allows entities to send unsolicited fax advertisements to individuals and businesses with which they have established business relationships. Until January 1, 2005, those transmitting faxes do not have to obtain the express written consent, including signatures, from recipients with whom they have established business relationships. Regardless of the extension, however, fax transmitters still must obtain prior express permission from fax recipients with whom they do not have established business relationships."
For more information on the FCC, the Order of Reconsideration or the new fax regulations, please visit the Federal Communications Commission Web site at http://www.fcc.gov/
The , based in New York City, is the world's largest professional organization for public relations professionals helping to advance the profession and the professional, with nearly 20,000 members with 17 Professional Interest Sections and 116 Chapters nationwide who represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.