September 16, 2005
9:00 a.m. - 4:30 p.m.
PRSA Professional Development Center
New York, NY
It seems that every time you turn around these days someone is declaring PR is dead. Much of this sentiment is being driven by the explosive growth of participatory communications, in which our audiences are suddenly talking back, and loudly, to both us and to each other about our organizations. Well, don't believe everything you hear: PR is far from dead. Rather, our practices need to shift to accommodate these new tools. This is not a simple task, and given the rapid pace of change, PR professionals need to educate themselves now about these tools, their benefits and their pitfalls.
This day-long seminar will introduce you to the basics of blogs, RSS feeds, wikis and podcasting, through a combination of presentations, case studies, demonstrations and discussion. We'll talk about how to use them successfully and how to avoid common pitfalls. You will leave with access to an online toolkit of information to get started.
You will learn:.
- The anatomy of blogs, RSS, wikis and podcasts
- Tips and ideas for using each of the tools
- Examples of how organizations have used each tool successfully and what others have done wrong
- A look at policies and legal issues
- How to deploy these tools quickly and easily
- A look into the future; what is coming down the road?
Who You will Hear From:
Elizabeth Albrycht, alliance partner, Blogging Planet, is a 15-year veteran of high technology public relations practice and co-founder and co-producer of the New Communications Forum. She has authored articles on blogging for PRSA's Tactics, the IABC's CW Bulletin, the New Communications Blogzine, and the Future of Work eNewsletter. She blogs daily at CorporatePR.