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Wednesday, May 31, 2017
Friday, May 26, 2017
1. Tell us a bit about your public relations experience so far.
Since then, I’ve grown into my role at Lola Red and have worked my way from intern to my current role as vice president.
Throughout the past seven years at Lola Red, I’ve had the opportunity to work with some amazing brands both big and small. Our main priority here at Lola Red is to achieve results for our clients and to always treat clients, and the media, with the best possible service. It’s been an incredible experience working with brands like Love Your Melon, Sphero, and JR Watkins as I’ve watched them grow and I too have grown over the years.
2. What role has PRSA had in your career success?
Coming directly from my role in PRSSA as president of my chapter, PRSA has had a huge impact in my career within the PR industry.
I attended numerous PSRA-led events while a student and have had the opportunity to serve on the student relations committee of PRSA as a professional. It’s been humbling to have the opportunity to plan and mentor students, just as I was mentored when starting my career.
The PR community in Minneapolis is incredible and there are so many inspiring professionals that I have gotten to meet and become friends with through my time in PRSA. I feel fortunate to have learned early on that your experience with PRSA is what you make it. You have the opportunity to be as involved as you’d like but if you put in the effort, the return comes back to you tenfold.
3. What campaign have you worked on that you are most proud of and why?
When I first met the founders of Love Your Melon, they were selling their hats as a part of a class project. After learning more about their story and their true vision for turning the project into a full-fledged business, I was able to see the potential they had to change lives and attract the interest of the media. I first got them on KARE 11 here in Minneapolis back in 2010 or 2011.
After parting ways as they finished school, they would occasionally reach out for assistance with projects or events.
In 2014, I got the call that they were heading on a cross-country road trip in a tour bus to visit campuses and hospitals. I KNEW that story needed to be told and that so many lives would be positively impacted by Love Your Melon if I could help them reach beyond Minnesota. As part of my outreach to national media about this tour, I was able to grab the attention of a producer for the TODAY Show, who ended up filming and airing a four-minute segment during the Winter Olympics in 2014.
Needless to say, it was incredible to watch the impact it had on their business. Today, Love Your Melon is one of our biggest clients here at Lola Red and I’m incredibly honored that they continue to put faith in me to help them spread their message.
4. What is your desired career path?
My desired career path is truly centered around being happy.
I’ve managed to remain extremely fulfilled throughout my seven years at Lola Red and I suppose if and when that ever changes, that is when I would begin to look for other paths to venture down.
Working not only with a team that is extremely dedicated and hardworking but with clients that equally treat me as partners in their business — strengthens my drive to succeed.
I look forward to continuing to grow and learn, while teaching others what I’ve managed to learn along the way.
I try not to worry about what I’m going to do five years down the road and instead focus on the immediate days ahead of me and how I can make the most of them. I feel incredibly fortunate to have the support of my team at Lola Red and I think in today’s professional landscape, remaining in one place for seven years is a testament of that.
A few things I look forward to refining throughout my career are finding mentors that can continue to teach and inspire me with their knowledge of life and the industry. As well as joining boards or organizations for which I feel a personal connection. I look forward to using my skills to make a positive impact on the issues that matter most to me as a person.
-- / Rocket55
Posted by Brant Skogrand
Tuesday, May 23, 2017
Breakfast with a Legend- James C. Burroughs, II
Join on June 8 for Breakfast with a Legend, featuring James C. Burroughs, II., the Chief Inclusion Officer with the Office of Minnesota Governor Mark Dayton. This event is free, but registration is required.
|Thursday, June 8, 2017
|Where:||L'Etoile du Nord Vault Room B15, Ceremonial Spaces, Capitol
130 State Capitol
75 Rev Dr. Martin Luther King Jr. Blvd.
Saint Paul, Minnesota 55155
Posted by Ryan May
Thursday, May 18, 2017
Wednesday, May 17, 2017
Greenheck Promoted to Group Director
Abigail Greenheck has been promoted to group director at Beehive Strategic Communication. In her expanded role, Greenheck will continue to set strategic direction for her clients and manage a portfolio of health care and retail accounts.
Greenheck joined Beehive in 2015 as an account director and has worked on behalf of clients including University of Minnesota Health, Beaumont Health and Christopher & Banks.
“In her nearly two years at Beehive, Abigail has demonstrated her ability to inspire clients with fresh, forward-thinking insights and strategies, and she is an energizing mentor for members of our team,” said Beehive CEO Lisa Hannum.
Prior to joining Beehive, Greenheck worked as an account director at Olson Engage where she led creative marketing and communication strategies for clients in industries ranging from food and beverage to financial affairs, nonprofit and health care. Greenheck holds a bachelor’s degree in journalism and communication with an emphasis in public relations from the University of St. Thomas.
To learn more about Abigail’s perspective on partnering with organizations to turn complex topics into coffee table conversation, read her latest post on the Beehive blog.
Posted by Ryan May
Posted by Ryan May
Thursday, May 11, 2017
Monday, May 08, 2017
Posted by Ryan May
Wednesday, May 03, 2017
PR with Panache! Becomes First PR and Inbound Marketing Firm to Serve the Education Marketplace
PR with Panache! (PRP), the award-winning public relations, storytelling, and strategic marketing firm, is thrilled to announce that it has become the first full-service PR and inbound marketing firm specifically focused on serving the education and ed tech industries. This shift was driven by PRP’s passion for improving teaching and learning by supporting companies in their mission to best serve ed tech decision-makers.
“Becoming the education market’s first full-service inbound marketing, PR, and storytelling firm demonstrates our deep investment in our clients as well as improving outcomes within our industry,” said Jacob Hanson, managing partner at PRP. “An inbound marketing approach is perfectly suited to how decision-makers within education want to interact with vendors. We have the expertise to deliver our clients the world-class inbound marketing, inbound sales, and public relations support they deserve.”
According to Hanson, PRP’s transition to becoming education’s first full-service inbound marketing and storytelling firm began more than two years ago, when district CIO’s and other decision-makers made it clear to the industry that their purchasing decisions were not aligned with vendors’ end-of-year or promotional calendars. “District and school leaders prefer to work with vendors who approach them as a valued partner in solving their challenges, and who deploy a non-disruptive, inbound marketing approach that fits not only their purchasing cycle but also their teaching and learning needs,” said Hanson.
“By creating and leveraging dynamic content, as well as deploying powerful marketing automation tools, we attract and move education decision-makers through our client’s lead funnel that is aligned with their prospect’s journey to purchase,” added Hanson. “Over the past two years, we have consistently seen our vision for the future of PR and marketing align with the direction in which the education market and our clients are moving.”
PRP’s passion for increasing the effectiveness of clients’ PR, storytelling, and marketing campaigns led it to partner with HubSpot. With the inbound marketing platform at its fingertips, PRP has industry-leading tools for collecting and analyzing the data that clients need to engage their leads, prospects, and customers in productive conversations that lead to sales. Each inbound marketing-certified member of the PRP team brings a different area of expertise to its clients, from strategy to content creation to SEO. PRP supports all levels of inbound marketing, using not only HubSpot, but also Pardot, Marketo, and other marketing-automation platforms.
For more information about Inbound Marketing in Education, please visit our website.
Posted by Ryan May
ACCESSIBLE360 Welcomes New Addition to executive team
Accessible360, a new consultancy that helps businesses ensure their websites are fully accessible to disabled Americans, announces two new hires to its leadership team. The firm, co-founded by Mark Lacek, has added Peter Quale as vice-president of accessibility and remediation and Kelly Heikkila as chief technology officer.
Peter Quale joins Accessible360 after nearly two decades auditing websites for concerns ranging from e-commerce optimization, speed, and, of course, accessibility—an early area of focus for him. He was previously VP of search and analytics at Nina Hale, Inc., where he consulted with hundreds of local and national clients on every facet of digital functionality. As VP of accessibility and remediation at Accessible360, he works with clients to effectively develop and manage accessible websites, apps, documents and emails. He also speaks and trains teams on the importance of digital accessibility and future developments in the assistive technology space.
“I’m thrilled to be playing a part in a mission I believe in so strongly, with a team I believe in emphatically,” said Peter. “Accessible360 will change the online experience of the disabled, a development that’s long overdue. I began my career building accessibility into websites two decades ago, only to watch with dismay as those concerns were eliminated from shrinking budgets over the last 15 years. Joining this company is coming full circle for me, and I can’t wait to see the impact our work will have.”
Kelly Heikkila joins Accessible360 as CTO with 20 years of software development experience, having built solutions for some of the world’s largest organizations. After his web and mobile development agency :coderow was purchased by Kinetic Data in 2014, he became director of products at the company, which builds enterprise request management software. As chief technology officer at Accessible360, he oversees technology strategy and development, product services and deliverables, and fostering strategic partnerships.
“I’m excited to join this particular team of people, many of whom I’ve enjoyed working closely with on previous projects,” said Kelly. “To help achieve the goals of Accessible360 is a tremendously meaningful opportunity, and I can’t imagine an assembly of talents better equipped to achieve it. As I see it, this company truly offers something rare: the combination of an amazing business potential and a crucial social good.”
“Peter and Kelly are already operating as huge assets to our team, and we’re so proud to have them applying their considerable talents to the Accessible360 mission,” said Mark Lacek, co-founder, Accessible360. “These two are both major stars in their areas of expertise, and their excellence is fueling our competitive edge. With Peter and Kelly on board, our quest to open up online spaces to disabled Americans will touch and improve the lives of an uncountable number of people — and that’s something to be very excited about.”
Accessible360, co-founded by Twin Cities entrepreneur Mark Lacek, helps businesses ensure their websites are fully accessible for disabled Americans — to make them ADA-compliant. Accessible360 provides counsel for businesses on this new mandate — including auditing websites for compliance, making repairs to restore usability and monitoring sites for ongoing issues. Accessible360 also provides training and guidance to bake accessibility into the technology design process, so it isn’t a one-off event but part of an ongoing effort and culture.
Accessible360 makes the internet open to all through website accessibility consulting and services. Its diversified team brings a breadth of experience in accessibility, web development, marketing and technology that follow accessibility directives from courts and the US Department of Justice.
Posted by Ryan May
Sarah Perron Joins broadhead as VP, Business Development
Broadhead announces the hiring of as vice president, business development. Perron will lead in the growth of the agency, developing strategic partnerships and driving awareness of broadhead brands.
Perron’s career began as an early geek of Geek Squad fame, establishing marketing and PR efforts that supported the company’s distinctive brand. She has been at the forefront of the advertising and digital marketing world for two decades. She gained her experience at agencies like Fallon, Space150 and most recently KNOCK, inc. Her background includes groundbreaking work for Ameriprise, Best Buy, BMW, Starwood Hotels and Target.
"Sarah will play a vital role on our senior management team," says CEO Dean Broadhead. "She will be spearheading new business development and identifying areas of growth for broadhead brands. We’re excited to have her on board."
Perron also brings experience from the nonprofit sector. She is a board member of The Link, and sat on past boards such as WATCH MN. In 2016, she launched the nonprofit Amplified Voices, a nonprofit organization that is dedicated to ending juvenile sex trafficking through public awareness and the use of innovative tech solutions on a national level.
Posted by Ryan May