Preparing for a Crisis
Kendra Calhoun, partner, and Jill Schmidt, partner
Carmichael Lynch Spong Public Relations
The phone rings. It's not good news. You realize that you suddenly have a crisis on your hands. What do you do now?
If you don't have a crisis plan already in place, are refining one you do, or just want to check to make sure your plan covers all the details, this presentation is for you. You'll learn from two veteran professionals about how to prepare for and deal with a crisis, including:
* What you should be doing to prepare for crisis situations
* How to communicate with key audiences both during and directly after a crisis
* Ways to refine your approach to current or future crises
* What you can be doing now to prevent a crisis from happening, including how best to work with the organization's leadership
* How to rebuild an organization's reputation after a crisis occurs
About Kendra Calhoun
Kendra Calhoun is partner and chair of the health care industry group and public affairs practice area at Carmichael Lynch Spong Public Relations, representing Blue Cross and Blue Shield of Minnesota, Allina Hospitals and Clinics and Fairview Health System. Prior to joining the firm, Calhoun was corporate vice president, communications, public relations and marketing, at Allina Hospitals and Clinics. In that capacity she developed and implemented brand, Internet, marketing and corporate communications strategies. Before joining Allina, Calhoun was executive director of the Minnesota Chiropractic Association. Throughout her career Calhoun also has been an active volunteer, board member and speaker for organizations such as the Minnesota Hospital Association, the Society for Healthcare Strategy and Marketing, and the National Patient Safety Council. In 1996 she was named one of the state's most influential leaders in health care by Minnesota Physician Magazine.
About Jill Schmidt
Jill Schmidt is partner and chair of the corporate practice and food and beverage industry group at Carmichael Lynch Spong Public Relations where she works with clients A.G. Edwards, Cargill, Formica, General Mills and Pentair. Prior to joining the firm, Schmidt was vice president of investor and corporate relations at International Multifoods Corp., and a member of the senior leadership team that directed Multifoods' transformation from a diversified holding company to one focused on branded packaged foods. While at Multifoods, Schmidt had responsibility for developing and managing the company's communications strategies and programs with all stakeholders. In addition, she created and executed media relations and publicity initiatives. Before joining Multifoods, Schmidt was vice president at Tunheim Santrizos Company. Earlier in her career, Schmidt directed marketing and communications programs for Briggs and Morgan and worked for the U.S. Senate in Washington, D.C.
Thursday, February 24, 2005
Registration and Networking: 11:30 a.m. - noon
Lunch: noon - 12:30 p.m.
Program: 12:30 - 1:30 a.m. Panel discussion
Cost: Pre-Registered: $30 members, $45 guests, $15 students; Walk-ins (after 5:00 p.m. February 21): $40 members; $55 guests; $25 students
Register By: 5:00 p.m. Monday, February 21, to receive the discounted rate.
or call the Minnesota PRSA office at .