Minnesota Public Relations Blog: February 2012Minnesota Public Relations Blog

Wednesday, February 29, 2012

The Minnesota Public Relations Blog celebrates 9 years by hiring three new interns

The Minnesota Public Relations Blog is proud to announce three new interns just in time for its 9^th Anniversary. Reaching out to his alma mater University of Minnesota graduate, Ryan May has chosen to hire three students from the University Scott Berman, Abbey Seashore and Emily Homuth.

All three students are currently enrolled in the . Berman is a senior is studying strategic communications and business and brings two years of marketing and sales experience gained working as a freelance marketing consultant for several local organizations. He has also done marketing communications internships at ShopNBC, KXXR Radio (93X), and Edina City Hall. Born and raised in N.Y., Scott is a passionate guitarist and avid traveler, having visited nearly 20 countries on five continents.If you’d like, contact Scott at . You can also connect with him on or .

Seashore is majoring in advertising, minoring in management, and has had previous experience with sales for four years now. You can contact Abbey at or connect with Seashore on and .

Homuth has a passion for performing as she spent seven years of her life performing as a trapeze artist in a youth arts circus school called Circus Juventas in St. Paul, MN. On top of that, Emily is passionate about travel, good food, and the great outdoors.You can contact Emily at . You can also connect with her via or

Job - Summit Academy OIC seeking temporary Special Events and Development Coordinator

Tuesday, February 28, 2012

Job - Padilla Speer Beardsley - Graphic Design/Art Director Intern

Job - Padilla Speer Beardsley - Summer Internship

Friday, February 24, 2012

Risdall Marketing Group announced that Creel has joined as chief marketing officer

Risdall Marketing Group (RMG) announced that George Creel has joined the agency as chief marketing officer, research director in the strategic consultation department. In this role, Creel will lead the strategy team in expanding brand possibilities and solving high-level marketing problems for clients by identifying target audiences beyond their demographics, through both qualitative and quantitative marketing research.

“Our agency believes in the power of good strategy to transform brands, which has led to our clients’ brands receiving local and national coverage as well as distinguished awards,” said John Risdall vice chair and CEO. “With more than 20 years of experience in administering marketing, strategic planning, research and advertising operations, Creel will lead our strategy consultation group in guiding our clients to develop brands that are memorable and unique."

Creel joins Risdall from Periscope where he was the vice president and director of account planning and research. At Periscope, Creel coordinated and led the development of advertising and the brand planning process to clients throughout foodservice, healthcare, DIY (do-it-yourself) and retail.

From 1986 through 1998 Creel was vice president and director of research and account planning, a new discipline that started in Europe. Between Martin/Williams and Periscope, he spent a year with Lexicon, a San Francisco-based naming and branding firm as the strategic planner and research director.

Creel holds a bachelor’s of arts in Spanish and German and a bachelor’s of science in education from West Virginia University. Creel also received his master’s of business administration in hospital and health care administration from the University of Minnesota.

Job - CycleQuest Studio - Marketing Internship

Thursday, February 23, 2012

Harvest PR Hires Marten & Promotes Abt

Adriane Marten

Harvest PR & Marketing is pleased to announce the recent addition of Adriane Marten as account coordinator and the promotion of Amy Abt to social media and media relations specialist.

As the newest member of the Harvest PR team, Marten will provide public relations and social media support on food, farm and travel/tourism accounts, including Farm Journal Foundation, Milwaukee’s General Mitchell International Airport, Oregon Hazelnut Marketing Board and Willamette Egg Farms.

Amy Abt

Marten joins Harvest PR after working as a marketing and PR manager at Minneapolis marketing, design and communications agency Adsoka. She is a graduate of the University of Minnesota-Twin Cities where she earned a bachelor’s degree in strategic communications with a minor in business management. Her background also includes experience in the craft beer industry, working for microbrewery Tyranena in Wisconsin and volunteering for New Belgium Brewing in the Twin Cities.

In Abt’s new role as social media and media relations specialist, she will focus on creating, curating and integrating strategic content across multi channels for clients, such as Cotton Incorporated, National Watermelon Promotion Board, Southern Peanut Growers and the U.S. Apple Association. In her nearly two years at the agency, Abt has spearheaded a variety of award-winning campaigns, including the “Class of 2.0 Reunion” hosted entirely on social media platforms on behalf of the AgChat Foundation.

Job - Snow Communications - Seeking Account Executive

Job - Padilla Speer Beardsley - Account Supervisor, Agribusiness

Tuesday, February 21, 2012

Job - Mentoring Peace Through Art - Communications Coordinator Intern

Monday, February 20, 2012

PRSA - Add Your Name to the Roster of Speakers

To help raise the visibility of public relations among business and service organizations, Minnesota PRSA recently launched a new speakers bureau. Members are now available to present to chambers of commerce, Rotary and other groups on a variety of timely topics related to public relations.

All Minnesota PRSA members are invited to participate in the speakers bureau. If you have a topic or topics related to public relations that you would like to present to area chambers of commerce, business and community audiences, please let us know.

To add your name to the roster or receive further information, contact Business Community Outreach Committee co-chairs Cyndy Hanson (at ) or Amy Kamenick (at ).

Job - Minnesota State Fair - Public Relations Intern

Job - Minnesota State Fair - Social Media & Marketing Intern

Saturday, February 18, 2012

Job - Olson - Public Relations intern

Friday, February 17, 2012

Vote on a Modern Definition of Public Relations

Following a productive period of submissions, comments and deliberation, PRSA National announced the final candidates for a modern definition of public relations. Now it’s your turn to vote on one of the three candidate definitions below.

Public relations is the management function of researching, communicating and collaborating with publics to build mutually beneficial relationships.
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Public relations is the strategic process of engagement between organizations and publics to achieve mutual understanding and realize goals.

The success that this campaign has achieved thus far—bringing together a global profession to collectively discuss and debate the changing role of public relations—would not be possible without your input and support.

Voting closes Feb. 26, so get your vote in now!

Learn more and vote

MWMC - The Brown Bag Initiative | Strengths Finder

March 9, 11:30 am–1:30 pm

(PLEASE NOTE: The original date for this event was February 17 and has now changed to March 9.) Kick off the new year by discovering your strengths! February’s Brown Bag Initiative will be an eye-opening look into your strengths as an individual. You will learn and discuss what they mean and how to leverage them to be successful at work and home.

This session will require you to take the Strengths Finder 2.0 online assessment. To do so, purchase the book Strengths Finder 2.0 by Tom Rath. Use the code in the back of the book to take the online assessment. Bring your 5 talent themes with you to class as we will discuss what they are and how to maximize and manage them in your daily life.

Download the attached prework document and follow the steps before attending the meeting on February 17. The Strengths Finder 2.0 online assessment is required for this event. The discussion will be based on your output. You can purchase the book at any local book store or on .

Register online now.

Job - Minnehaha Creek Watershed District - Education and Communications Specialist

Thursday, February 16, 2012

Job - City of Shoreview - Communications Coordinator

SJMC - "Above the Fold" Award

The University of Minnesota School of Journalism & Mass Communication's Alumni Board began the Above the Fold Award in 2012 to recognize our graduates who have achieved great accomplishment early in their careers.

Entrants must hold degrees (undergraduate or graduate) from the University of Minnesota School of Journalism & Mass Communication
Nominees must be under 40 years of age by the time of nomination
Nominees should have achieved an extraordinary level of success and accomplishment in their early careers.
University of Minnesota staff and faculty and current SJMC Alumni Society Board Members are not eligible
The nomination committee will choose at least two winners, representing the two tracks at SJMC: professional journalism and strategic communication; there will be one winner from each track.

Wednesday, February 15, 2012

Job - Aquatennial Ambassador Organization Summer Internship

Tuesday, February 14, 2012

Ad Fed - the experience

"One of the most common questions mono gets is, “How did you do that?” mono would like to share how they create two-way experiences, and learn how else marketing has shifted into the experiential zone. Join us behind the blue door for refreshments, some lively chatter, and a show-and-tell about how experiential marketing is impacting our industry and transforming the brands we all work with. We'll kick off with a casual discussion, then hang out and take a look at some of our favorite experiential work (including the campaign awarded Best in Show from Ad Fed’s 2011 The Show).

You’ll hear how it came to be, from its creators. In the past year, mono put a man in a glass apartment at Mall of America for a month, dependent on community votes of support to get him healthier. We tested the creativity and scrappiness of the barter culture with an online swap meet for modern furniture. We turned the sights and sounds of a New York City street block into music in order to re-interpret it. And mono is currently asking young people to do whatever it takes to raise money and end youth homelessness in a digital social good campaign.

With DNA that is rooted in simplicity, mono's focus is to identify a single, powerful idea and design a holistic experience around it. Let's get into it. mono and Ad2 look forward to seeing you!

When:

3.22.2012, 5:30pm to 8:00pm

Where:

mono
3036 Hennepin Ave
Minneapolis, Minnesota 55408

Cost:

FREE for Members / $15 for Non-Members / $10 for Students
$5 at the door for Members

Monday, February 13, 2012

APR Candidates: National PRSA APR Boot Camp Coming to the Twin Cities

PRSA Minnesota is honored to host the National APR Boot Camp, April 11-14, 2012, in Minneapolis. The APR Boot Camp is a four-day intensive course for candidates to prepare and advance though the Readiness Review™ and take the computer-based Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). This course is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time.

Don’t wait! There are limited spots available and registration closes March 5, 2012.

To help MN PRSA members who want to attend the National APR Book Camp, the APR committee is hosting a portfolio review session on Saturday, Feb. 25, at Padilla Speer Beardsley, from 9:00 a.m. to 2:00 p.m.

APRs will be available to share portfolio examples, meet one-on-one with candidates to walk through their portfolios and offer feedback and guidance on preparing for the boot camp.

To register, contact Minnesota PRSA APR co-chairs Lisa Hiebert at or or Patty Hoffman at or .

Friday, February 10, 2012

Job - Snow Communications is seeking to hire an Account Executive

Thursday, February 09, 2012

O’Toole and Giorgi Join Himle Rapp & Company

Himle Rapp & Company, Inc. (formerly Himle Horner, Inc.) announced it has hired as Director and as Senior Account Executive. Both will assist clients in public affairs, corporate communications, reputation management, crisis communications and grassroots.

O’Toole comes to Himle Rapp & Company from the office of United States Senator Amy Klobuchar where she was State Director, managing the Senator’s four offices in the state as well as her Minnesota-based staff. O’Toole also served as the Senator’s representative throughout the state, communicating her policy initiatives to a wide variety of audiences. Prior to her work with Senator Klobuchar, O’Toole served as Chief Deputy County Attorney for Carver County and as Assistant County Attorney for Hennepin County. Her background in public policy, communications and her legal experience will be valuable assets for a variety of Himle Rapp’s clients.

O’Toole graduated from Franklin and Marshall College in Pennsylvania with a Bachelor’s degree in Political Science and obtained her Juris Doctorate degree from William Mitchell College of Law in St. Paul.

Giorgi comes to Himle Rapp from the University of Minnesota, where she worked as Assistant Director of Marketing in University Relations. Prior to her work in University Relations, Giorgi was Social and Multimedia Coordinator in the University’s Marketing Communications department. Giorgi has also worked as a Legislative Assistant in the Minnesota House of Representatives. At Himle Rapp, Giorgi will use her multimedia and government experience to assist clients in developing strategy and implementation, particularly in the areas of social media and online communications.

Giorgi graduated from the University of Minnesota with a Bachelor’s degree in Journalism and Mass Communication.

Job - LifeTime Fitness - Events Coordinator

Wednesday, February 08, 2012

Minnesota Online Marketing Agency aimClear® Adds Four Rock-Star Marketers

aimClear, an internationally recognized online marketing agency, added four talented professionals to its powerhouse roster of holistic search and social media marketers. Kara Thornton and Ryan McGrath joined the St. Paul office, located on Mears Park in the Lowertown neighborhood of St. Paul. The Duluth office, situated at the crossroads of the city andthe Lake Superior shoreline,also grew with the addition of Quentin Oliver and Mike Marshall.

“Our rapid growth has been fueled by a number of client successes,” said Marty Weintraub, CEO of aimClear. “We’re thrilled to add these talented professionals so we can continue to meet the ever-increasing digital needs of our current and future clients.”

, a respected Twin Cities interactive marketing executive, was named Strategic Business Officer. Thornton’s business-to-business (B2B) expertise will serve the agency well as she takes responsibility for managingits growing roster of international, enterprise-levelclients. She brings over 25 years of marketing experience to her role,with the past 14 years focused on interactive marketing in the business-to-consumer (B2C) and B2B space. Thornton joins aimClear from St. Paul-based 3M, where she was responsible for driving the blueprint for deployment of international digital teams, training marketing teams on interactive marketing best practices, leveraging social media brand reputation in local languages and championing the internal International Collaboration Community site.

Analytics heavyweight Mike Marshall joins the Duluth team from Houston, Texas. He brings a decade of account management and technical experience to his new role as Account Manager at aimClear. With a deep online marketing background and degree in economics from Texas A&M University, Marshall has utilized his analytical skills to become a strategic thinker and expert in Google AdWords optimization, website conversion tracking and social media marketing. Marshall joins aimClear from ClickPath, an online-to-offline ad-tracking company based in Houston.

Public relations and marketing strategist brings four years of experience developing and executing integrated marketing communications campaigns in the public and private sector to his role as Associate Account Manager at aimClear.He has worked with clients ranging from Fortune 500 to 1000, and B2B to B2C organizations in the manufacturing, healthcare, consumer goods and technology industries. Prior to aimClear, McGrath worked for a leading Minneapolis-based public relations and marketing agency in the manufacturing and technology practice. In his new role, He will help fuse traditional and online public relations with online marketing.

, a multi-disciplinary graphic designer known for his eye-catching print and web design, brings his unique talents to meet the creative needs of clients in his role as Graphic Designer. Oliver has extensive experience helping small-to-medium sized businesses boost brand awareness with new visual identities and developing more user-friendly layouts for organizations’ online visitors.Prior to aimClear, Oliver served as a freelance graphic designer through his business, Uniq Designs.

Tuesday, February 07, 2012

Thompson Joins Beehive PR as Director, Digital & Social Strategy

has joined Beehive PR as director, digital and social strategy.Thompson has nearly 10 years of experience managing traditional and digital marketing programs, and leading campaigns for an extensive array of brands and industries.

Before joining Beehive, Thompson was an account supervisor at space150, where he managed digital and social media campaigns for General Mills, as well as led customer research and digital strategies for divisions of 3M and OptumHealth. Prior to that, Thompson was at Atomic Playpen driving digital and social media initiatives for clients including the Minnesota Vikings, National Pork Board, Polaris and St. Mary’s University of Minnesota. He also spent four years in the marketing communications group at Best Buy playing a key role supporting new store openings, Geek Squad and drive-time campaigns.

A graduate of University of Minnesota Duluth, Thompson earned a bachelor’s degree in business administration with an emphasis in marketing and a minor in information design. He currently serves as the communication board director for the Labovitz School of Business and Economics for the University of Minnesota Duluth.

NOTICE INVITING PROPOSALS FOR WEBSITE DESIGN AND IMPLEMENTATION OF A NEW WEB CONTENT MANAGEMENT SYSTEM

NOTICE INVITING PROPOSALS FOR WEBSITE DESIGN AND IMPLEMENTATION OF A NEW WEB CONTENT MANAGEMENT SYSTEM

The City of Brooklyn Park invites prospective Respondents to submit Proposals for the design of a website for the City of Brooklyn Park and the purchase and implementation of a web Content Management System (CMS) along with website design, development and implementation services. Proposals must be submitted in accordance with the conditions outlined in this Request for Proposals (RFP).

The City’s current web design does not meet the needs of our increasingly diverse community. As the second largest suburb in the Minneapolis / St. Paul area, Brooklyn Park is a leader in the region for delivery high-quality services and our website must be reflective of that status. The current CMS is inefficient for our purposes and the operability of the site is limiting. Furthermore, it is our desire to construct a website that is customer-focused with an emphasis on service delivery and communication connections rather than a repository of documents and/or data.

Proposals must be received at:
Brooklyn Park City Hall
5200 85th Avenue
Brooklyn Park, MN 55419

by no later than 4:30 p.m. (CST) via mail or in-person on February 22, 2012, at which time we will no longer accept Proposals. Late Proposals will not be accepted. Prospective Respondents are responsible for having Proposals deposited on time at the place specified and assume all risk of late delivery, including any shipping delays or handling by couriers or City of Brooklyn Park employees.

All inquiries and comments concerning this RFP must be directed to Michael Sable for response and sent via e-mail to: or phone at . Responses to questions or comments provided by any other person, employee, or City office concerning the RFP will not be valid and will not bind the City.

Get the full proposal here.

Job - US Bank - Media Relations Internship

Monday, February 06, 2012

Job - New PR/Social Media AE Sought by Maccabee Agency

Friday, February 03, 2012

Job - Lola Red PR hiring Assistant Publicist

Job - Pope Architects -- Marketing Intern

Thursday, February 02, 2012

Job - Minnesota Association of Professional Employees (MAPE) - Public Relations Coordinator

Job - RedEye - Marketing Specialist

Wednesday, February 01, 2012

Job - City of Minneapolis - Graphics Designer II

Job - University of Minnesota - Communications Intern

Honoring America’s Pastime: Carmichael Lynch and the National Baseball Hall of Fame

The National Baseball Hall of Fame and Museum in Cooperstown, New York has selected Carmichael Lynch as its strategic and creative advisor. The Hall of Fame, a nonprofit educational institution dedicated to the preservation of baseball history, seeks to further enhance its reputation as the preeminent destination of its kind.

“Being chosen to help promote the Baseball Hall of Fame is a high honor for an advertising agency,” says Mike Lescarbeau, chief executive officer at Carmichael Lynch. “This is a famous American icon that attracts visitors from around the world.”

“For nearly 75 years, generations of baseball fans have made the pilgrimage to Cooperstown to celebrate baseball’s history, its heroes and the unique role the sport plays in American culture,” said Jeff Idelson, president of the National Baseball Hall of Fame and Museum. “As we near our 75th anniversary in 2014, we are connecting with a new generation of fans every day through the newest mediums and technologies in order to celebrate the game’s achievements and milestones like never before.”

The first Hall of Fame work from Carmichael Lynch will debut in early spring, just in time for Opening Day.

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