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Tuesday, July 31, 2012
Monday, July 30, 2012
Broadhead Promotes Three
Ryan Krumwiede has been named an account supervisor for the Boehringer Ingelheim Vetmedica, Inc. account. In the past, he has worked on a variety of accounts, including AGCO, Renewable Fuels Association and Phibro Ethanol Performance Group.
Amanda Sollman has been promoted to account executive. Sollman works on both the Boehringer Ingelheim Vetmedica, Inc. and the Almond Board of California accounts. She started with Broadhead in July 2011 as an assistant account executive and has been key in facilitating client relations.
Mitchell Koch has also been promoted to the position of account executive. Koch contributes to The Mosaic Company and AGCO account teams. He has been a vital part of the Broadhead team since he began as an assistant account executive in June 2011.
“These three individuals are important assets to Broadhead,” says Beth Burgy, chief operating officer. “We are happy to recognize their hard work and are excited to see what they can accomplish in their new positions.”
Photos of the three employees can be found at: https://www.box.com/s/b358ad9d89e58152a67e
Saturday, July 28, 2012
Four New Hires Grow Risdall Marketing Group’s Digital Leadership
“Adding Sara, Brooke, Nick and Katlyn to RMG strengthens our account management, digital marketing and public relations services,” said vice chairman and CEO, John Risdall. “We continue to add new clients interested in leveraging digital and integrated marketing to get more return on their marketing dollar.”
Harrell was hired in April as an account executive and has since been elevated to vice president, account supervisor. She has worked on such accounts as Target, DIRECTTV, Best Buy and Land O’Lakes and was named marketing and sales executive of the year while working for Showtime Networks, Inc. Harrell brings 18 years of marketing and consultant experience to her position at RMG where she will provide strategic business planning, branding, website development and search engine optimization for her client accounts.
Lattin joins RMG as an account executive responsible for streamlining client relations and project management to produce results that matter for her clients. She has multidisciplinary experience in marketing and sales, event planning and project coordination. Lattin graduated in 2010 from the University of Minnesota where she served as the president of the Advertising Club and the director of marketing for Alpha Phi Sorority.
Having previously served as an intern for RMG, Noble will supplement the growing online strategy team in his new position as online marketing specialist. Through implementing analytics tools, optimizing for search engines and campaign management, Noble will increase presence and brand recognition for clients in the online space. Noble graduated from the University of Minnesota in 2012 where he was a member of Advertising Club and served as the digital director of Verge, a non-profit student-organized advertising agency.
As an account coordinator in public relations, Daoust will increase visibility for her clients by establishing and engaging in media relations, executing research initiatives and identifying reputation-building opportunities. With a background in digital and traditional communications, she brings experience in public relations, marketing and customer service to her new role at RMG. Daoust graduated summa cum laude from the University of Hawaii at Manoa in 2011 and is a member of the Phi Beta Kappa Society, Alpha of Hawaii Chapter, the Golden Key International Honour Society and the National Society of Collegiate Scholars.
Friday, July 27, 2012
Thursday, July 26, 2012
Carmichael Lynch Names Stacy Janicki Head of Account Management
Carmichael Lynch, one of the nation's leading creative advertising agencies, today announced as its director of account management, senior partner, effective July 30. She will also be a member of the agency's senior-management team. Previously, Janicki was the director of account management at Colle+McVoy, where she served as a key leader across a portfolio of brands and was critical in the agency’s growth initiatives.
Janicki is charged with providing inspired leadership to the account management department, integrating client strategies across multiple disciplines and setting the standard for long-standing, successful client relationships. She also will be a core member of the new business team, reporting to Carmichael Lynch CEO Mike Lescarbeau.
“Stacy is a high-achiever who inspires everyone around her to perform at their very best,” Lescarbeau said. “Her passion for success and outstanding leadership traits will help us attract and retain the very best clients and the brightest talent in advertising. Stacy is a smart, strategic thinker and a real champion for great creative work.”
Janicki began her career in advertising more than 16 years ago at Campbell Mithun Esty, where she served as an account executive. She then became a management supervisor at Martin-Williams before returning to Campbell Mithun. During her time at these agencies, she represented A-list brands including General Mills, Anheuser-Busch, Microsoft, 3M, Bruegger’s Bagels and Verizon Cellular. In 2007, Janicki moved to Colle+McVoy as director of account management, where her ability to lead left-brain talents with a right-brain strategy drove substantial growth for the agency. During her five-year stint, Janicki helped strengthen and reinvent brands such as Caribou Coffee, the Recreational Boating & Fishing Foundation, ESPN, Old Navy and Land O’Lakes Dairy Foods.
“Carmichael Lynch is known for building some of the most beloved and iconic brands in the world," Janicki said. "I’m excited to join a team of highly creative people who congregate everyday with the shared purpose of inspiring clients, consumers, pop culture and, of course, each other.”
Janicki is a high achiever in everything she does. She played collegiate hoops for the University of Notre Dame and was a former prep All-American and Minnesota’s 1992 "Ms. Basketball." In 2011, the Minneapolis/St. Paul Business Journal recognized Janicki as one of its "Women to Watch" in business.
Wednesday, July 25, 2012
August BMA Meeting – Optimizing the Customer Experience
Optimizing the customer experience is an art, especially in today’s market where business customers demand the best – the best on-site experience, an easy purchasing process, and the best customer service. Your competition and customers will pass you by if you simply focus on protecting your channels. Learn how to optimize the customer experience through best practices and lessons learned by the business-to-business (B2B) marketing communications teams at Digital River and Honeywell.
Featured speakers include:
Digital River – e commerce – Mike Chuma, Director, Global Product- B2B eCommerce
In this presentation, “Conquering the B2B E-Commerce Challenge: Stop Navel Gazing and Get Out of Your Own Way,” Chuma will share industry trends, examine techniques for managing internal and channel conflict, as well as discuss ways businesses can meet their customers where they are--online.
Chuma leads Digital River's global B2B eCommerce thought leadership. In addition to this, he also manages an international team of product developers focused on building high revenue impact B2B eCommerce solutions. Working with some of the world's leading companies across the digital and physical goods space, Chuma's team drives innovation and revenue in B2B eCommerce by focusing not only on world-class ecommerce technology, but building new omni-channel business models targeting direct to business buying and the business sales channel ecosystem.
Honeywell – e –Presence – David Gaines, ACS Global CRM Excellence Leader
In his presentation, Gains will share ePresence – Honeywell’s end-to-end customer experience strategy, and how it makes Honeywell an easy company to do business with throughout the industry.
Gaines is a Leader of Honeywell Automation & Control Solutions (ACS) global ePresence strategy and delivery with 15 years in customer strategies and experience management as well as IT leadership. Gaines works within the Marketing Strategy's Commercial Excellence team, focusing on sales and marketing effectiveness across all ACS businesses.
Event Information:
Date: Thursday August 9, 2012
Time: 7:30 a.m. Registration and Breakfast
8:00 - 9:30 a.m. Presentation and Q&A
8:00 - 9:30 a.m. Presentation and Q&A
Location:
Metropolitan Ballroom
Metropolitan Ballroom
Cost: Members $24 / Guests $48
Register by: Wednesday, August 8, 2012
A limited number of onsite registrations will be available
To stay connected to BMA Minnesota and our network of business-to-business marketers, follow us on , see our videos on , like us on and join us on . For more information about BMA-Minnesota and how you can become involved, go to www.bmaminnesota.org
Tuesday, July 24, 2012
The Emily Program selects Gabriel deGrood Bendt for brand development
The Emily Program, a nationally recognized eating disorder treatment program, has selected Minneapolis-based brand marketing agency Gabriel deGrood Bendt (GdB) following a private review.
“We felt we had great chemistry with GdB and we were very impressed with the work they’ve done for other health industry clients,” said Lindsay Drebenstedt, director of business development for The Emily Program. “We’re excited to have a partner like GdB to help support our message that recovery from eating disorders is possible.”
“With its highly personalized treatment, The Emily Program is a truly unique resource,” said Tom Gabriel, CEO of GdB. “Their understanding of the problems and passion for solving them are inspiring…and contagious.”
As part of its services for The Emily Program, GdB will handle brand positioning, campaign development, media planning and buying. The Emily Program win continues the agency’s growing emphasis on health and wellness, a projected trillion-dollar industry with increasing sales growth year over year.
Monday, July 23, 2012
Carmichael Lynch Spong hires Three in Minneapolis
joined the agency as a senior counselor. Previously she was an account supervisor at Padilla Speer Beardsley and served as one of the agency’s social and media relations consultants. Earlier in her career she also worked at Weber Shandwick and various globalevent marketing firms.
Over the course of her career, McChane has led successful, award-winning campaigns for national clients such as Memorex, Jim Beam Bourbon, Patak’s Indian Food, and the U.S. Army. She was named one of PRWeek’s “40 Under 40” and was honored with IABC’s 2012 Jake Wittmer Research Award – which recognizes outstanding worldwide research developed by an organizational communicator – for her work in support of Memorex.
McChane is a graduate of Ithaca College in Ithaca, New York, and holds a masters degree in strategic public relations from the University of Southern California.
has joined the agency as a senior associate. Previously he was an assistant account executive at MSLGROUP in New York, where he worked on clients such as Heineken, Amazon.com, Procter & Gamble, and Outback Steakhouse. Prior to MSL he was an intern at Fifth Estate and YMCA of Metropolitan Washington, both located in Washington, D.C.
Sveum holds a Bachelor of Arts in communications with emphasis in public communications and a minor in marketing from American University in Washington, D.C.
also joined the agency as a senior associate. She was most recently the public relations coordinator for the Ordway Center for the Performing Arts in St. Paul, Minnesota. At the Ordway, Schumann managed the public relations programs for the organization and helped with all facets of publicity for over 50 Broadway musicals, world music concerts and dance performances.
Schumann is a graduate of the University of Minnesota – Twin Cities where she received her Bachelor of Arts in strategic communications.
“As Carmichael Lynch Spong continues to grow, we continue to bring achievement addicts onboard to partner with our clients for best in class work.” said Julie Batliner, managing director for Carmichael Lynch Spong.
Friday, July 20, 2012
Haberman co-produced documentary airing on TPT this Sunday
The show first aired on select PBS stations around the country this spring including San Francisco and Los Angeles, and has now been shown on more than 75 percent of all PBS stations nationwide, reaching more than half a million viewers.
The program highlights the efforts of food rebels across the United States — chefs, scientists, farmers, fishermen, teachers and others — working to create a healthier food system. Watch the five-minute trailer here. The first piece in an eventual series, the documentary focuses on the real people who are creating viable alternatives to how we grow food and feed ourselves.
The pilot episode, “Food Forward: Urban Agriculture Across America,” is also presented by Haberman’s clients and Annie’s Homegrown, among others.
As part of the Twin Cities premiere, program producer and director Greg Roden will be shooting footage for the full series at the St. Paul Farmers Market this Sat., July 21.
“We’ve all heard what’s wrong with the way we eat. Our program goes beyond celebrity chefs, cooking competitions and recipes to reveal real stories of Americans striving to create a more just, sustainable and delicious alternative to how and what we eat,” said Greg Roden, veteran documentarian and director of Food Forward. “Haberman has been with us since the beginning, and we’re so grateful for the passion and support that they bring to the team.”
“I am so proud to see this important documentary air. So often movies on the food system focus on problems without putting forth solutions,” said Fred Haberman, co-founder and CEO, Haberman. “These pioneers are leading the good food revolution with viable solutions, and are such an inspiration to all of us at Haberman. This topic connects nicely with our agency’s mission and passion — to drive powerful social change. The social entrepreneurs highlighted in Food Forward are creating compelling movements within, and positive solutions for, our broken food system.”
For more information, including a complete air schedule for Food Forward, photos and access to the full pilot, members of the press may visit the PBS pressroom and register.
Thursday, July 19, 2012
Broadhead adds six
Chris Strohmeyer joins Broadhead as the senior business manager. She graduated from the University of Minnesota, Mankato with a degree in business administration. Prior to Broadhead, Strohmeyer worked as a senior project manager and an account executive in the advertising and media fields.
Matt Connell joins the agency as a copywriter. Connell studied at Brainco and worked as a freelance writer after completing his studies. He has worked with accounts such as Harley Davidson, 3M, Medifast and Wayzata Public Schools.
came aboard as an account supervisor in January. He graduated from the University of Minnesota, Twin Cities with degrees in English and philosophy. Past account experienceincludes State Farm Teen Driver Safety, U.S. Army Racing and the Mayo Clinic.
April Hollander joins Broadhead as associate media director. Hollander holds a degree in fine arts as well as a masters in library science. She brings a wide range of media experience, having worked on accounts such as General Mills, Timex and Lee.
Phil Rademacher arrives as an interactive producer. He has extensive experience in the realm of digital development and has worked with brands such as AGCO, Gillette Children’s Hospital and Wellbridge.
Amy O’Brien is continuing her work with Broadhead as production manager after eight years as a contractor. O’Brien studied at the University of Minnesota, Twin Cities and continues to use her extensive client experience to help her manage the Broadhead production team.
“We are excited to add so many new faces to our team,” says CEO/President Dean Broadhead. “We’re very fortunate to be in a position of growth on the client and agency sides.”
Photos of the new hires can be found at https://www.box.com/s/147c6daeb9e133b059cb.
Padilla Speer Beardsley Welcomes Former KSTP Reporter Bob McNaney as Vice President of Crisis and Critical Issues
Padilla Speer Beardsley announced that has joined the firm as vice president of crisis and critical issues.
McNaney will head a team of experienced professionals who prepare and lead clients through a range of issues that could negatively affect their reputations. He also will be responsible for helping the firm continue to build and refine its media relations services.
McNaney brings more than 20 years of journalism and communications experience as a former investigative reporter for Minneapolis-based KSTP news. Some of McNaney’s most recognized work includes coverage of the Paul Wellstone plane crash, the St. Peter/Comfrey, Minn. tornado and the I-35W bridge collapse. His investigative report on the unattended transportation of prisoners won McNaney a national Emmy in 2010. Additionally, McNaney has experience with counseling private clients in various confidential crisis situations.
“Building and protecting our clients’ reputations is a cornerstone of Padilla’s diverse communications offerings,” said Matt Kucharski, executive vice president of agency services at Padilla. “Bob’s media experience makes him exceptionally well-qualified for this position and we are delighted to have him on board.”
Wednesday, July 18, 2012
Hennepin County has selected Haberman to handle an engagement and advocacy campaign
Hennepin County has selected Haberman to handle an engagement and advocacy campaign to reduce teenage pregnancy and get adolescents more involved in their own health. The MySelfMyHealth campaign seeks to promote the use of sexual health clinics by youth and young adults in Hennepin County, particularly among audiences with a higher prevalence of unplanned pregnancy. The campaign is the latest addition to a larger teen pregnancy prevention project that Hennepin County has been engaged in for more than five years.
Haberman is also directly engaging young people in the process through a newly formed youth leadership group, which will advise the program and spearhead advocacy efforts.
Hennepin County’s MySelfMyHealth campaign is supported by a grant from the U.S. Department of Health and Human Services. The campaign promotes clinic use in general and will direct young people to specific clinics that are providing the Safer Sex Initiative (SSI) as part of the grant.
“Haberman is thrilled for the opportunity to deliver these messages for such an important program. Teen pregnancy is a pressing social issue, and it’s tied to many other issues that speak so directly to the future of our entire community,” said Fred Haberman, CEO, Haberman. “We look forward to making a difference together with Hennepin County through this authentic youth-driven campaign.”
Choo Choo Bob Show selects Bellmont
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| Choo Choo Bob Show selects Bellmont |
“Bellmont has been an instrumental partner in establishing a social media presence for ‘The Choo Choo Bob Show,’ helping us reach more fans and bring more viewers to our fabulous show about trains,” says producer Bob Medcraft. “Bellmont immediately ‘got us’ and developed a plan and content that enhances our brand.”
In addition to developing ongoing digital strategy, Bellmont Partners works with “The Choo Choo Bob Show” to develop content for and manage its Facebook () and Twitter () presences.
“The show is a natural fit for social media, with a zany cast of talented local actors, guest appearances by indie musicians, and a growing fan base of train enthusiasts of all ages,” says Bridget Nelson Monroe, Bellmont Partners’ director of digital & social media. “We’re eager to engage with fans online as the show gets off the ground.”
“The Choo Choo Bob Show” airs in six Midwestern markets, including Minneapolis/St. Paul (on KSTC-45), Duluth, Minn./Superior, Wisc. (KBJR-6), Fargo, N.D./Moorhead, Minn. (KVLY-11), Bismarck, N.D./Mandan, N.D. (KFYR-5), Sioux Falls, S.D. (KDLT-46), and Mankato, Minn. (KEYC-12).
The show features main character Choo Choo Bob, who hangs out at his clubhouse with his best friend Richard W. Kornbelt and other pals, including Engineer Emily, Engineer Paul, Ticket Agent CeeCee, Conductor Dave and Charlie Rat. Together, the gang learns about trains and has all kinds of adventures. The show features trips to Tinyland, visits to real working railroads across the United States, questions from kids, musical guests and mischievous puppets. Forty-six shows have already been filmed for broadcast.
Tuesday, July 17, 2012
Friday, July 13, 2012
Risdall Marketing Group Adds 13 New Accounts in Q2
“Our ability to serve a diverse range of clients across the marketing mix is possible because of the growing depth and breadth of our integrated team of experts,” said John Risdall, vice chairman and CEO of RMG. “Now in our 40th year of business, RMG continues to provide its clients with results that matter by owning the digital space in this market and applying that knowledge to every project and service.”
RMG’s new and expanded accounts include:
- Agosto - Online marketing
- Cash For Junk Cars, Inc. - Website design and ecommerce
- Chippewa Valley Technical College - Media placements and advertising planning
- Friend of a Friend, LLC UBS - Website design, development and implementation
- Meridan Behavioral Health - Website redesign
- Metro Dentalcare - Ongoing SEO services
- ProfitSee - Brand development and integrated marketing
- RE/MAX North Central - Public relations
- SafeNet Consulting - Brand strategy and positioning
- Snuff Mill Consulting - Nonprofit branding, fundraising, website design and visibility
- Waytek, Inc. - SEO services and online marketing planning
- Winthrop Resources Corporation - Issues management and expert visibility
- Work Effects - Brand strategy
Haberman Partners With Parent Aware for School Readiness
“We are delighted to have Haberman as a marketing partner to help drive more Minnesota parents toward the kinds of child care environments that prepare children for kindergarten,” said Ericca Maas, Executive Director for PASR. “The agency impressed us with deep experience in cause marketing and a special ability to effectively take on complex issues like early childhood care and education.”
“We’re honored to be sharing these important child care ratings, to help PASR expand its reach across Minnesota,” said Brian Wachtler, president, Haberman. “This campaign is a perfect fit for our agency — to help tell the stories of those who are making a difference in our community.”
Greg Wetzel Named Broadhead Chief Creative Officer
Wetzel joins Broadhead following a 22-year run at Colle+McVoy, where he was group creative director. Throughout his career, Wetzel has worked on such iconic brands as Caterpillar, Land O’ Lakes, Purina, Pfizer, Bayer, 3M, General Mills and Cargill.
The addition of Wetzel with his background strengthens the fast-growing agency’s creative resources and its core focus on the business and life of rural America.
“I have always been impressed by the focus and passion of Broadhead for the rural market,” Wetzel says. “They understand their strengths and how they can leverage them on behalf of clients.”
Wetzel leads an experienced creative team at the agency, packed with veterans such as Pam Mariutto, Dan Roettger, Jon Montgomery and John Walker. But it wasn’t just the existing talent that attracted him. “Broadhead has a clear sense of where they want to take the agency,” Wetzel says. “You’re going to see us continue to grow.”
Agency CEO Dean Broadhead says Wetzel was a natural fit for the agency. “Greg understands our market, our clients and our path,” says Broadhead. “We look forward to the future with him at the helm.”
Thursday, July 12, 2012
Wednesday, July 11, 2012
Padilla Speer Beardsley Named AOR for Four Winns®, Glastron® and Wellcraft® Boats
Padilla Speer Beardsley has been chosen as agency of record for Cadillac, Mich.-based Rec Boat Holdings, which manufactures and distributes Four Winns®, Glastron® and Wellcraft® boats.
Padilla, an integrated communications agency based in Minneapolis, will develop a comprehensive marketing communications program to increase lead generation and drive sales, and build brand loyalty for the three brands. The agency will provide advertising, public relations, and digital and social media. Padilla also will design point-of-sale displays for the brands’ dealer networks.
“In the Land of 10,000 Lakes we know Four Winns, Glastron and Wellcraft are brands people get excited about,” said Dave Schad, executive creative director at Padilla. “We are thrilled to be part of telling their story, and honored to put our full suite of communication capabilities to work for them.”
Tuesday, July 10, 2012
Beehive PR Finishes First Half with Seven New Clients
Friends of the Boundary Waters selected Beehive to develop and lead the launch of Mining Truth, a statewide education campaign that jumpstarted critical conversations about sulfide mining near the Boundary Waters and Lake Superior. Beehive led the research, campaign strategy, media relations and social media strategy.
The agency added depth to its med tech client portfolio with heart valve replacement brand HLT, in partnership with Minneapolis-based Larsen Design. The assignment focuses on brand positioning and strategic communication planning.
Beehive also continued to build its retail portfolio with an assignment from JB Hudson Jewelers, Minnesota's leading luxury jeweler. Beehive is supporting JB Hudson’s brand awareness, customer engagement and sponsorship activation, including a promotion partnership with the Minnesota Twins, “.”
Other new clients include: consumer technology company Anser Innovation; design, building and remodeling firm Aulik & Associates; Twin Cities third-party logistics company Murphy Warehouse Company and Women’s Foundation of Minnesota’s MN Girls are Not for Sale campaign.
Monday, July 09, 2012
Sunday, July 08, 2012
Friday, July 06, 2012
Tuesday, July 03, 2012
Padilla Speer Beardsley Announces 6 Staff Additions, 1 Promotion
Padilla Speer Beardsley, an integrated communications firm based in Minneapolis, has hired six new staff and promoted one staff member.
joined Padilla as vice president of human resources and administration, replacing 30-year veteran Barb Kuklock who retired in May. In addition to her human resources experience, Rehfuss has served as president of the Human Resource Professionals of Minnesota (HRPMN) and is an accredited Senior Professional in Human Resources. She also is a member of World at Work and the Twin Cities Human Resource Association.
was promoted to account supervisor and will apply her digital acumen to create and execute integrated social media and interactive strategies for the firm’s business-to-business clients such as Milwaukee, Wis.-based Rockwell Automation.
Account supervisor joined the firm’s agribusiness and environmental sciences team to help lead work for Raleigh, N.C.-based BASF.
Senior writer will offer her award-winning writing expertise to Padilla clients, including writing for traditional and social media, advertising, and marketing communications.
Assistant account executives , and joined the firm to support work for clients such as BASF, Rockwell Automation and Oshkosh, Wis.-based Oshkosh Defense.
Monday, July 02, 2012
Registration is open for Alphabet Bash 2012, August 9
Register now for Alphabet Bash 2012 to receive an early registration discount, no coupon needed! Organization members save $10 and students save $5. Grab your golden ticket and join us on Thursday, August 9 at Epic Event Center in downtown Minneapolis.
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