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Friday, March 29, 2013
Thursday, March 28, 2013
Spyglass Hires Krinke as Account Executive
has been named account executive at Minneapolis agency Spyglass Brand Marketing. Krinke will focus on client services and public relations.
Prior to joining Spyglass, Krinke worked as an account executive for a public relations firm in Milwaukee, Wis., serving a variety of industries including agriculture, education, banking/finance and consumer products. During her time in Milwaukee, Krinke received industry awards for her work with a national restaurant chain and a Wisconsin tourist attraction.
“Laura brings a diverse skillset to her new role, and we’re thrilled to welcome her to our company,” said Molly Rice, president of Spyglass. “She will be a great addition to our team and will help further fuel our clients’ success.”
Krinke joins a team led by founding partners Molly Rice and Andy Slothower as well as CEO Jeff Busch. Since its founding in 2001, Spyglass has continued on a rapid growth track and has served more than 150 companies in the retail, commercial, technology, health care, medical and financial services markets.
Krinke, who has a degree in communication studies from the University of Iowa, recently served as a board member for the Southeastern Wisconsin chapter of Public Relations Society of America and an advisor for the University of Wisconsin-Milwaukee chapter of Public Relations Student Society of America.
Wednesday, March 27, 2013
New campaign for Altru and Mayo Clinic has one message but several voices.
Clarity Coverdale Fury, a Minneapolis-based advertising and digital marketing agency, recently launched a new campaign for Altru Health System and Mayo Clinic.
The new work is the most recent addition to a campaign that started over two years ago when Altru became the first hospital in the new Mayo Clinic Care Network.
The campaign focuses on how the relationship between Altru and Mayo Clinic has helped doctors and patients tap into Mayo Clinic’s vast medical expertise, thus helping patients get the best possible care without having to leave the Grand Forks area, home of Altru Health System.
The spots are told from the perspective of the patient. Several patients tell their stories in their own words creating a distinct “voice of experience” context to the campaign.
One of the TV spots, “Hockey,” was filmed in the Ralph Engelstad Arena, home to University of North Dakota hockey, which is widely recognized as the finest college hockey arena in the country. The spot is a true story about a patient who cancelled his season tickets because of the seriousness of his cancer, but got tickets again the following year because his cancer treatment was so successful.
As Altru’s Chief Planning Executive, Dennis Reisnour said, “The new campaign is a true reflection of what people in the Grand Forks area are thinking about Altru and Mayo Clinic working together. It’s a real testament to how it’s benefiting our patients.”
The campaign includes three radio spots, two TV commercials and multiple online executions.
NOMINATIONS OPEN: 32 Under 32 Advertising Awards
32 under 32 is a NEW award that recognizes the top advertising/marketing rock stars ages 32 years old and younger. The award is sponsored by Ad 2, the young professionals segment of the Advertising Federation of Minnesota (an AAF affiliate).
Nominations can be submitted by YOU or by your peers, co-workers, friends - basically anyone who thinks you are awesome at what you do!
Nominations can be submitted by YOU or by your peers, co-workers, friends - basically anyone who thinks you are awesome at what you do!
Winners will be featured in the summer issue of the local Thirty Two Magazine and honored at a cocktail reception on May 29 at the Fine Line. This award separates YOU or the person you nominated from the amateurs. There is no place else in town that recognizes young talent focusing on the individual. Don't hold back. We're looking for creative & account (non-creative)!
To nominate your up-and-coming Ad super star (or yourself), please go here to fill out the nomination form: 32under32.com/nominate. Candidates must be under the age of 33 as of May 1, 2013. Nominations must be received by Friday, April 5 to be considered. For questions, contact Anna Sanders, Ad 2 Programs Director at OR visit www.32under32.com!
Monday, March 25, 2013
Maggie LaMaack Joins Bellmont Partners as Account Executive
Bellmont Partners Public Relations is pleased to announce the addition of Maggie LaMaack to its growing, full‐service agency. Maggie joins Bellmont Partners as an account executive after positions at McFarland Cahill Communications and FAME retail, where she worked with a wide range of clients on everything from local campaigns and events to national consumer accounts. She is also a current contributor to l’etoile magazine’s LOL/OMG blog.
“Maggie brings solid publicity and event experience to our team” says Jen Bellmont, Bellmont Partners vice president. “She will benefit many of our clients who look to us for everything from media relations and events, to social media and content management.”
While attending the University of Minnesota, where she received a degree in Strategic Communications, Maggie spent time in London working in the PR department for GUESS watches and jewelry. While there, she helped produce events and create publicity for a global brand. She also completed a number of communications‐based internships in the Twin Cities, including the Minneapolis Grain Exchange, the Minneapolis Heart Institute Foundation, Fairview Medical and the Ronald McDonald House, Upper Midwest.
“Maggie brings solid publicity and event experience to our team” says Jen Bellmont, Bellmont Partners vice president. “She will benefit many of our clients who look to us for everything from media relations and events, to social media and content management.”
While attending the University of Minnesota, where she received a degree in Strategic Communications, Maggie spent time in London working in the PR department for GUESS watches and jewelry. While there, she helped produce events and create publicity for a global brand. She also completed a number of communications‐based internships in the Twin Cities, including the Minneapolis Grain Exchange, the Minneapolis Heart Institute Foundation, Fairview Medical and the Ronald McDonald House, Upper Midwest.
Friday, March 22, 2013
Minnesota Public Relations Society of America Honors Industry's Top Achievements with 2012 Classics Awards
The Minnesota chapter of the Public Relations Society of America (PRSA) celebrated the outstanding public relations campaigns of 2012 during the 35th annual Minnesota PRSA Classics Awards, held last night at The Metropolitan Ballroom in Golden Valley, Minn. The awards banquet, emceed by Heidi Collins, FOX 9 anchor, and Brant Skogrand, APR, Minnesota PRSA immediate past president and PRSA Midwest District chair, was attended by more than 260 public relations and communications professionals from area agencies, corporations, nonprofits, government and freelance sectors.
“The Classics Awards are the Oscars of the Minnesota public relations profession. They recognize our industry’s crowning achievements from 2012, acknowledging individual professionals as well as the companies and causes they represent,” said Tracy Carlson, APR, president of Minnesota PRSA. “The evening celebrates talented professionals and the leaders who move the profession forward. It truly is our finest hour.”
In addition to honoring the top public relations campaigns, David L. Schoeneck, APR, president of The Praxis Group, was honored with the Donald G. Padilla Distinguished Practitioner Award and Christina Milanowski, social media director and account supervisor at Maccabee Public Relations, received the Young Professional Award. The Classics Awards are divided into two categories: Elements and Programs. Elements Awards honor the best program tactics and Programs Awards honor the best overall public relations campaigns. The highest scoring entries in the Programs Awards category are eligible for the top honor of the evening – Best of Show.
Best of Show Award
This year’s Best of Show award was presented to the Minnesota National Guard and Interagency Employment Working Group for its efforts behind the “Hire Minnesota’s Veterans” campaign. After increasing levels of unemployment among post-9/11 veterans, the Minnesota National Guard organized “Hire Minnesota’s Veterans” to help today’s veterans translate and polish their skills and link them with employers. Through this program, the Guard initiated the military-focused Interagency Employment Working Group and created a three-step process for veterans and employers that consolidated existing programs and bridged gaps with new resources. As a result of the campaign, unemployment among a pilot unit with the 1st Brigade Combat Team dropped from 19 percent to 1.3 percent. The campaign earned more than 20 million media impressions about veteran employment and the benefits of hiring veterans.
(Continued to winners listed on pages 2-5)
35th Annual Minnesota PRSA Classics Winners
ELEMENTS
Brochures
Facts vs. Fiction Busting Myths about Kibble Ingredients
Purina Veterinary Diets with Exponent PR
Special Purpose Publications
A Look Inside: Minnesota’s Health Insurance Exchange
Minnesota Medical Association
Multimedia
Thought Leadership: Collaborative Consumption Trend
Campbell Mithun
Annual Reports (Business/Technology)
Hormel Foods 2011 Corporate Responsibility Report
Hormel Foods with Burson Marsteller
Annual Reports (Government/Nonprofit)
Celebrate
Minnesota Zoo
Media Kits ($15,000 or less)
Stylmark Media Kit Illuminates New Light Box Technology
Stylmark with Risdall Public Relations
Media Kits (More than $15,000)
New Study: If Kids Won’t Eat Salmon, Give Them a DHA Supplement
DSM Nutritional Products with Carmichael Lynch Spong
Newsletters
Experts in Expertise
WinField with Exponent PR
Magazines (External)
“C” the World Through CHS
CHS Inc. with Exponent PR
Media Relations (Business/Industry - Budget Less Than $75,000)
Stratasys Asks the World “What’s Possible?” with 3D Printing
Stratasys with Weber Shandwick
Media Relations (Business/Industry – Budget More Than $75,000)
Fiber One Battles Cravings, Sweetly
Fiber One with Exponent PR
Media Relations (Government/Nonprofit)
Giving North American Consumers More Reasons to Say “Olive-You”
International Olive Council with Exponent PR
Feature Writing
Every Bushel Counts x 2
The Mosaic Company with Broadhead
Technical Writing
Making GI Science Digestible for Busy Veterinarians
Nestle Purina PetCare with Exponent PR
Speech Writing
Emphasizing the Caring in CaringBridge
CaringBridge with Fast Horse
Websites
Leading the Way in Website Reliability
Trane Residential Solutions with Carmichael Lynch Spong
Research, Measurement and Evaluation
New Study: If Kids Won’t Eat Salmon, Give Them a DHA Supplement
DSM Nutritional Products with Carmichael Lynch Spong
Social Media
Sparking Creativity and Amazement at an All-Nighter in the Twin Cities
Northern Lights.mn with Carmichael Lynch Spong
Creative Tactics
One Giant Pledge
Green Giant (General Mills) with Olson
PROGRAMS
Community Relations (Business/Industry)
Save-A-Lot Shows Families How to Fuel Up for Less
Save-A-Lot Food Stores with Carmichael Lynch Spong
Community Relations (Government/Nonprofit)
Sparking Creativity and Amazement at an All-Nighter in the Twin Cities
Northern Lights.mn with Carmichael Lynch Spong
Institutional Programs (Business/Industry)
A Window into the Presidency: Marvin’s 2012 Campaign
Marvin Windows and Doors with Fast Horse
Institutional Programs (Government/Nonprofit)
Hire Minnesota’s Veterans
Minnesota National Guard with Interagency Employment Working Group
Special Events/Observances (Less than Seven Days - Business/Industry)
Bringing RSTechED to the Manufacturing Masses
Rockwell Automation with Padilla Speer Beardsley
Special Events/Observances (Less than Seven Days - Government/Nonprofit)
Inspiring Congressional Support of a Life-Saving Cause
Be The Match with Padilla Speer Beardsley
Special Events/Observances (More than Seven Days - Business/Industry)
Making The Midwest Nutty for Nut Goodie
Pearson Candy Company with Fast Horse
Special Events/Observances (More than Seven Days - Government/Nonprofit)
Lighting the Way – Better Business Bureau’s Centennial Celebration
Better Business Bureau of Minnesota and North Dakota
Public Service (Business/Industry)
Beautiful Minds at Any Age
DSM Nutritional Products with Carmichael Lynch Spong
Public Service (Government/Nonprofit)
Hire Minnesota’s Veterans
Minnesota National Guard with Interagency Employment Working Group
Public Affairs (Business/Industry)
Making the Case for the People’s Stadium
Minneapolis Homefield Advantage with Padilla Speer Beardsley
Public Affairs (Government/Nonprofit)
Inspiring Congressional Support of a Life-Saving Cause
Be The Match with Padilla Speer Beardsley
Marketing Services (New - Budget Greater than $75,000)
Fitness to Fit You: Igniting a Member Revolution
Healthways with Risdall Public Relations
Marketing Services (Established - Budget Greater than $75,000)
Save-A-Lot Shows Families How to Fuel Up for Less
Save-A-Lot Food Stores with Carmichael Lynch Spong
Marketing Products (New - Budget Less Than $75,000)
Sustainability in the Stall: Making Beige TP the New Green
Cascades Tissue Group with Kohnstamm Communications
Marketing Products (New - Budget Greater Than $75,000)
Land O’Lakes Bridges the Butter Generation Gap
Land O’Lakes with Exponent PR
Marketing Products (Established - Budget Less Than $75,000)
Making The Midwest Nutty for Nut Goodie
Pearson Candy Company with Fast Horse
Marketing Products (Established - Budget Greater Than $75,000)
Scoring a Marketing Touchdown with Red Gold
Red Gold with Lemke Anderson
International Public Relations
Bon Appetit! Olives and Olive Oil Add Joie de Vivre
International Olive Council with Exponent PR
Internal Communications
Millions of Reasons One Purpose, Repositioning Prime Therapeutics
Prime Therapeutics
Integrated Communications (Products)
Creating Unstoppable Preference for America’s Most Reliable HVAC Brand
Trane Residential Solutions with Carmichael Lynch Spong
Integrated Communications (Services)
Save-A-Lot Show Families How to Fuel Up for Less
Save-A-Lot Stores with Carmichael Lynch Spong
Industry Campaign of the Year (Consumer Products)
Land O’Lakes Bridges the Butter Generation Gap
Land O’Lakes with Exponent PR
Industry Campaign of the Year (Consumer Services)
Save-A-Lot Shows Families How to Fuel Up for Less
Save-A-Lot Stores with Carmichael Lynch Spong
Industry Campaign of the Year (Technology)
Stratasys Asks the World “What’s Possible?” with 3D Printing
Stratasys with Weber Shandwick
Industry Campaign of the Year (B2B)
Revving Up Anticipation for a Fungus Fighter
BASF Crop Protection with Padilla Speer Beardsley
Industry Campaign of the Year (Healthcare)
HeartRescue Project Inspires Virtual – and Real-Life – Heroes
Medtronic Foundation with Exponent PR
Industry Campaign of the Year (Nonprofit)
Hire Minnesota’s Veterans
Minnesota National Guard with Interagency Employment Working Group
STUDENT CLASSICS AWARD WINNERS
News/Feature Writing
Study: Nearly 85 Percent of Campfire Burns in Children are From Day-Old Fires (Article)
Laura Jollie, University of Minnesota
New Media/Technology
The ALS Association, MN/ND/SD Chapter, Social Media Campaign
Lisi Arnstrom, University of Minnesota
Planning
EDDA Strategic Communications Plan
Hannah Kuelbs, Augustana College
Dr. Willard Thompson Scholarship
President’s Award ($1,000)
Laura Jollie, University of Minnesota, Twin Cities
Dr. Willard Thompson Scholarship
President’s Award ($1,000)
Olivia Jeske, University of Wisconsin, Eau Claire
Dr. Willard Thompson Scholarship
Best of PRSSA ($1,000)
Lindsey Rogers, St. Cloud State University
Thursday, March 21, 2013
CARMICHAEL LYNCH SPONG HIRES KNUTSON
has joined Carmichael Lynch Spong as managing counselor. Based at the firm’s Minneapolis headquarters, Knutson will work with clients Trane and First Bankcard.
Knutson comes to Carmichael Lynch Spong in a new role as staff member, having previously served as senior marketing communications manager for longtime agency client, Jack Link’s Beef Jerky. In that capacity, she worked alongside Carmichael Lynch and Carmichael Lynch Spong teams for many years, earning public relations and marketing commendations and awards from several notable organizations, including the PRSA New York Big Apple Awards, PRSA Anvil Awards, SABRE Awards, Effie Awards, as well as a nomination for the PRWeek Best In-House PR Team of the Year award.
Knutson brings a wealth of communications experience to her post at Carmichael Lynch Spong, with a range of expertise in public and media relations, brand marketing, corporate and employee communications, experiential event and mobile marketing, sponsorship activation, strategic communications and campaign planning, digital and interactive development, social engagement, community relations, advertising and promotional marketing and reputation and crisis management.
Knutson holds a Bachelor of Arts degree in communications from the University of Minnesota. She began her career with Twin Cities-based Media Information Systems Corporation and gained further communications experience with Northwest Airlines and Benedek Broadcasting before taking charge of Jack Link’s marketing communications efforts in 2002. “We had the supreme pleasure of working with Nancy as a valued client for eight years. And now Nancy's deep experience in public relations across multiple channels will be a great asset for our clients on the agency side. We’ve enjoyed many successful years together taking a brand to record heights and we look forward to more great years ahead,” said Julie Batliner, managing director, Carmichael Lynch Spong.
PR Careers Panel and Networking Session
Do you know where you’ll be in five years? In college, a five year plan seems almost mandatory to graduate. However, it’s just as important five or 10 years into your career to examine your priorities, your career history, and your goals for the future. Perhaps a shift in direction is necessary, but you need to explore your options.
Join Minnesota PRSA for a panel discussion on the different career paths available to a PR professional. Whether you’ve been toying with the idea of breaking out on your own after years in the agency or corporate world, you’re just starting out in a PR career, or are looking to breathe new life into your existing position, come with questions and be ready to participate in this lively discussion.
Minnesota PRSA is happy to have a representative from an agency, corporation, non-profit, and a solo practitioner, as well as a career counselor to discuss career paths, step you can take to break into the industry or maybe chart a new course.
Also – all attendees will be entered to win a one hour lunch with Karen Kodzik, President and Owner of Cultivating Careers
Date:
Thursday, March 28
Time:
Registration: 7:30 a.m.
Program: 8 – 10 a.m.
Location:
Weber Shandwick
Second Floor Classroom
(Enter from parking ramp level C)
Registration Type:
REGISTER HERE!
Join Minnesota PRSA for a panel discussion on the different career paths available to a PR professional. Whether you’ve been toying with the idea of breaking out on your own after years in the agency or corporate world, you’re just starting out in a PR career, or are looking to breathe new life into your existing position, come with questions and be ready to participate in this lively discussion.
Minnesota PRSA is happy to have a representative from an agency, corporation, non-profit, and a solo practitioner, as well as a career counselor to discuss career paths, step you can take to break into the industry or maybe chart a new course.
Also – all attendees will be entered to win a one hour lunch with Karen Kodzik, President and Owner of Cultivating Careers
Date:
Thursday, March 28
Time:
Registration: 7:30 a.m.
Program: 8 – 10 a.m.
Location:
Weber Shandwick
Second Floor Classroom
(Enter from parking ramp level C)
Registration Type:
- PRSA Member: $30
- Non Member: $45
- Students/Job Seekers: $25
- Event Pass: $0
REGISTER HERE!
Tuesday, March 19, 2013
Kira Johnson Launches New Marketing Consulting Firm
Twin Cities marketing and retail expert, announces the opening of her new agency, Kira L. Johnson Marketing Consultants. The new venture will offer a variety of marketing services including retail real estate property marketing, small business, corporate and non-profit marketing development, event planning, implementation, execution and public relations.
Kira has nearly 20 years experience in advertising, marketing, events and sponsorships in the Twin Cities market. For the last 17 years, she has worked with the Galleria Shopping Center as the director of marketing where she developed and oversaw Galleria’s marketing program and drove the center’s success through community partnerships, sponsorships, signature events and innovative marketing strategies. In addition she worked closely with one of the nation’s best developers, Warren Beck, cultivating key partnerships with national and local retailers
“I am thrilled to bring my experience and expertise to my clients and provide innovative solutions to all their marketing needs,” said Johnson. “From retail, real estate, corporate and nonprofit organizations, event planning and execution, I am looking forward to creating memorable and strategic marketing results for my clients.”
Johnson continues to be very active in the community, non-profit organizations and volunteer work with organizations including Open Arms and MN Boxer Rescue.
Current clients include Hope Chest for Breast Cancer, Minnesota Dance Theatre and Watermark Learning.
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