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Friday, June 28, 2013
Thursday, June 27, 2013
Risdall Adds Consumer Driven Senior Account Executive to Public Relations Division
Risdall Marketing Group (Risdall) announces the addition of Rochelle Snyder as senior account executive of its Risdall Public Relations division.
“Coming to Risdall from the technology-heavy West Coast agency market, Rochelle adds to our team’s breadth of expertise with cutting edge digital and traditional public relations skills. She has worked with some of the largest and most creative consumer companies in the world, including national celebrities and athletes,” said Joel Swanson, APR, Risdall Public Relations president. “She’s going to do great things here.”
As senior account executive, Snyder serves as the primary contact for many of our tech clients while coordinating digital PR opportunities and developing content and PR strategy. She will focus on creating contacts and establishing new public relations initiatives for Risdall. Her background includes internal public relations and managing large consumer brand accounts to enhance online visibility through social media integration and search engine optimization.
“I want to bring my consumer experience into play and further the consumer public relations division at Risdall,” said Snyder. “The department is very talented and possesses strong capabilities, and I want to make them shine.”
Snyder’s past experience includes work at MSL Group Americas in San Francisco where she received the Outstanding Client Service award. She has also worked in the internal public relations department at video game company 2K Games.
Snyder has a bachelor’s degree from Sonoma State University in English with a concentration in literature.
Kohnstamm Communications Hires Four
Kohnstamm Communications, the St. Paul-based boutique public relations agency, today announced four new additions to its team.
joins as an Assistant Account Executive to support consumer and business-to-business accounts. She is involved with multiple key agency clients including MOM Brands, Noosa Yoghurt and Fay Ranches. Morgan is a graduate of Drake University, where she earned a B.A. in public relations and minors in political science and sociology.
Lexi Beasley joins as an intern. Lexi will graduate in December with a double major in communications and journalism from Bethel University. She previously interned at Verily Magazine in New York City.
joins Kohnstamm as an intern, and will provide support to both the B2B and consumer accounts. She is currently a student at the College of Wooster, majoring in communications, and is active in the Entrepreneurship Center and the Communication Studies department.
“We’re thrilled to continue to bolster our team with these strong new hires,” said Greg Zimprich, Senior Vice President at Kohnstamm Communications. “We remain dedicated to building a best-in-class communications firm that consistently exceeds client expectations. Our new additions will help us continue with that mission.”
joins Kohnstamm Communications as an Account Supervisor. With eight years of public relations experience, Jeff joins the business-to-business team at Kohnstamm to support agency accounts 3M Food Safety, Nilan Johnson Lewis, the University of St. Thomas and others. Prior to joining the Kohnstamm team, Jeff was with Snow Communications in Minneapolis where he led award-winning PR campaigns in law, food manufacturing, software and other business-to-business industries.
joins as an Assistant Account Executive to support consumer and business-to-business accounts. She is involved with multiple key agency clients including MOM Brands, Noosa Yoghurt and Fay Ranches. Morgan is a graduate of Drake University, where she earned a B.A. in public relations and minors in political science and sociology.
Lexi Beasley joins as an intern. Lexi will graduate in December with a double major in communications and journalism from Bethel University. She previously interned at Verily Magazine in New York City.
joins Kohnstamm as an intern, and will provide support to both the B2B and consumer accounts. She is currently a student at the College of Wooster, majoring in communications, and is active in the Entrepreneurship Center and the Communication Studies department.
“We’re thrilled to continue to bolster our team with these strong new hires,” said Greg Zimprich, Senior Vice President at Kohnstamm Communications. “We remain dedicated to building a best-in-class communications firm that consistently exceeds client expectations. Our new additions will help us continue with that mission.”
Wednesday, June 26, 2013
Campbell Mithun names Buchner as new CEO
Minneapolis ad agency has named as its new CEO , former chief marketing officer at Fallon, also based in Minneapolis. Buchner assumes the role July 8, 2013, succeeding Steve Wehrenberg who remains as non-executive chairman to provide client counsel and guide the leadership transition. Wehrenberg recently accepted a post in the University of Minnesota’s School of Journalism and Mass Communication.
“Campbell Mithun offers clients a great business platform for these times – a perfect balance of strategic rigor and smart, populist creative and media work,” said Buchner. “The agency is poised for growth. After decades of driving different agency functions across disciplines, I couldn’t be more proud to return to the agency that put my career in motion 28 years ago.”
“I am honored to turn the leadership of Campbell Mithun over to Rob,” said Wehrenberg. “I have known and respected Rob for nearly three decades – he’s got the right combination of world-class brand-building experience, energy and an integrated mindset to lead the agency into the future.”
“Campbell Mithun offers clients a great business platform for these times – a perfect balance of strategic rigor and smart, populist creative and media work,” said Buchner. “The agency is poised for growth. After decades of driving different agency functions across disciplines, I couldn’t be more proud to return to the agency that put my career in motion 28 years ago.”
Buchner has been chief marketing officer at Fallon since 2004. Previously, he led various units of the agency including digital, marketing services and its entertainment practice; and also played a key role in Fallon’s expansion overseas. Buchner started his career at Campbell Mithun before landing at Fallon in 1989.
“Rob’s catalyst style will serve our shared clients really well,” added Dick Hurrelbrink, president of Campbell Mithun’s Compass Point Media unit. “We operate with a nimble understanding of strategies to connect with real people. I look forward to partnering with him.”
Friday, June 21, 2013
Olson and the Minnesota Film and TV Board are throwing a party!
Olson, as a leading advertising firm, is a strong supporter of both the MFTV and the newly approved Snowbate incentive, whose $10 million growth will help lure film production companies to Minnesota while subsequently boosting local economics. Advertising agencies know the power of incentives like Snowbate to help spur interest and resources in local entertainment; both television and film. For those who have the capabilities of filming commercials and subsequent post/digital production, these announcements are massive.
Wednesday, June 19, 2013
The Social Lights® is proud to launch our Community Manager Training Program
The Social Lights® is proud to launch our Community Manager Training Program—an accelerated management training curriculum designed to groom the next generation of leaders for coveted social media positions at Fortune 500 companies.
Our practical, hands-on program provides trainees not only the knowledge needed to assume responsible roles in social media marketing for organizations, but with the skills required to make sound decisions and set strategic priorities for corporate brands in an ever-changing online marketplace. The Social Lights’ Community Managers are trained to route questions to appropriate teams, seek out answers, and make sure community members feel engaged in brand discussions—identifying brand opportunities and spotting threats before they escalate into damaging crises.
Our Community Manager Training Program is in the classroom, online, and out in the field. It blends real client projects with industry speakers, relevant case studies, and social opportunities spanning a variety of industries and tasks. Participants learn the best ways to align strategy, create content, develop creative, manage multiple platforms and pages at once, and measure the success of their efforts.
There is no other course like The Social Lights® Community Manager Training Program that provides in-depth, in-person, comprehensive training in the burgeoning field of social media and digital communications.
We are extremely excited to offer The Social Lights® Community Manager Training Program, and groom the next generation of leaders for social media positions.Learn more about .
Monday, June 17, 2013
Vincent A Restaurant, MyMeds and Byte Technology, have chosen Maccabee
Three new clients, Vincent A Restaurant, MyMeds and Byte Technology, have chosen Maccabee as their public relations and online marketing agency to provide media relations, social media marketing and corporate communications counsel.
Vincent A Restaurant, the downtown Minneapolis restaurant, is reknowned for chef and owner Vincent Fracoual’s French cuisine with a contemporary American influence. MyMeds is the Minneapolis-based developer of medication management and pill reminder apps for Android, iPhone and the Web that improves medication adherence. And Byte Technology, the Bloomington, Minn.-based website design firm, offers websites with 2013 web technologies including Parallax, Responsive and Content Management Systems.
Gabriel deGrood Bendt Partners with Three Iconic Minnesota Brands
Bailey Nurseries, Bushel Boy Farms and Red Wing Shoes have selected the Minneapolis-based brand marketing agency Gabriel deGrood Bendt (GdB) following three separate private reviews. GdB will handle a mix of brand positioning, campaign development, media planning, website design and digital marketing for the Minnesota-based brands.
Red Wing, of course, is the legendary footwear manufacturer famous for its classic American work boots. Bailey Nurseries is a fourth-generation nursery wholesaler located in Newport and the marketer of the popular Endless Summer Hydrangea collection. And Bushel Boy is the Owatonna-based greenhouse tomato grower who makes it possible for Minnesotans to buy locally grown, juicy tomatoes in the dead of winter.
“We’re honored and excited to be working with three brands that have a long-standing reputation for producing high quality products in Minnesota and beyond,” said Tom Gabriel, CEO of GdB.
These three wins augment the agency’s diverse portfolio of clients, which includes Crystal Farms, Summit Brewing Company, Anytime Fitness, Zebco and the Science Museum of Minnesota.
Thursday, June 13, 2013
ADFed / Ad2 Networking Event
It’s that time of year again, Ad Fed/Ad2's annual pub crawl has come upon us! Join us in as we strut around NE Minneapolis. This will be a great opportunity to network with fellow Ad Fed/Ad2 members, meet new people or get your feet wet and learn what AdFed/Ad2 is all about. AdFed/Ad2's commitment is to make advertising a positive force in our community, by binding together the mutual interests of corporate advertisers, agencies, marketing and media services, suppliers, academia and other advertising and public relations professionals.
We made an exciting change to the Ad Fed/Ad2 membership this year. You can attend the majority of events at no cost!!!! Including the pub crawl. Your membership is good for one year. And you can even pay in four installments. !
Also, as a member of Ad Fed/Ad2 you are a member of American Advertising Federation. AAF member benefits, including:
- Six-week trial subscription of Ad Week or Ad Age Magazine
- 25% discount on an Ad Age subscription
- 13-15% off on FedEx shipping services
- 20% discount on Hertz Rent-A-Car
Join us at the Pub Crawl! Register today so we know to let the bars know how many people to expect!
5:30-6:30 Bulldog NE
6:45-8:00 Whities
8:00-TBD Nye's
6:45-8:00 Whities
8:00-TBD Nye's
* This is a networking event, food and drink will be at your own cost.
or contact the Ad Fed office at .
| When: | Thursday, June 20, 2013 |
| Time: | 5:30pm to TBD |
| Cost: | FREE |
| Location: | Northeast Minneapolis, Minnesota |
Wednesday, June 12, 2013
Heineken selects Fast Horse as its public relations agency of record for the Newcastle Brown Ale franchise
HEINEKEN USA, the nation’s leading upscale beer importer, has selected Minneapolis-based Fast Horse as its public relations agency of record for the Newcastle Brown Ale franchise, effective this month. Fast Horse will lead strategic public relations planning and outreach for Newcastle to further momentum behind the brand’s “No Bollocks” marketing campaign and drive buzz around its popular seasonal Limited Editions.
“Newcastle’s refreshingly honest style needs a distinct kind of agency that can give it to consumers straight,” said Charles van Es, senior director of marketing for HEINEKEN USA portfolio brands. “Fast Horse brings a disruptive approach and bold thinking that will spark conversations around our brand.”
"What could be more fun than turning marketing in the beer industry on its head?" said Jörg Pierach, president and creative director for Fast Horse. "The Newcastle brand positioning lends itself to some truly unique creative opportunities and we can't wait to help take the 'No Bollocks' campaign to another level."
Fast Horse will integrate public relations strategies into all key marketing initiatives for the Newcastle franchise, and work closely with other agency partners to support programming throughout the year.
Kohnstamm Communications adds two clients
Kohnstamm Communications has added two clients to its roster, the Twin Cities public relations agency announced today.
Colorado-based Noosa Yoghurt has tapped Kohnstamm to create a transformational public relations program for its line of unique, velvety yoghurts. Their partnership will include leveraging new product launches and in-market sampling events to gain market traction across the United States. Founded in 2009, Noosa uses local Colorado cows that are fed naturally and without artificial growth hormones. To get that “Aussie-style yoghurt” taste, Noosa adds locally produced honey and 100 percent natural fruit purees.
Noosa becomes the latest client to join Kohnstamm’s fast-growing roster of food and beverage industry clients. The agency also proudly represents Dr. Praeger’s Sensible Foods, MOM Brands, the Soyfoods Association, Thai Kitchen and Way Better Snacks.
“Our agency is representing the very fastest-growing and innovative food companies in the industry today, and it is very exciting for us,” said Josh Kohnstamm, founder and CEO of Kohnstamm Communications.
Kohnstamm also was recently hired by London-based Global Integration, a leadership and management consultancy led by founder and CEO Kevan Hall, an internationally recognized authority in the field of matrix management in complex, global organizations and the author of “Making the Matrix Work” and “Speed Lead.” Kohnstamm is responsible for all U.S.-based public relations work to support this international client.
Haberman launches campaign for Volvo
How many miles have you gotten out of any one of your cars? A million? What about three million? Maybe you’re driving the wrong car, then. Longtime Volvo brand ambassador Irv Gordon is about to reach a remarkable milestone — three million miles driven in his shiny, red 1966 Volvo P1800. Gordon has already earned his place in the Guinness Book of World Records for most miles driven by a single owner in a non-commercial vehicle.
Haberman, Minneapolis, has just launched a “3 Million Reasons to Believe” campaign on behalf of the Swedish carmaker, to celebrate Irv’s milestone by reinvigorating Volvo loyalists and providing prospects with a new way of seeing the brand.
A microsite — 3MillionReasons.com — invites current and prospective Volvo owners to learn about Irv, his car and his travels; consumers can also submit their own reasons to believe as well as find a dealer and review current Volvo models.
On the site, a two-minute anthem video, with a :60 and :30 lift, positions Volvo as curator and champion of the journey and celebrates Irv Gordon as an innovator who started a movement and continues to inspire.
The campaign is launching with social media, PR and CRM outreach now, and will culminate with Irv reaching the three million mile mark the week after Labor Day — in Alaska. You can view the work here.
Volvo Cars of North America, LLC is a subsidiary of Volvo Car Corp. of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States.
Thursday, June 06, 2013
Tuesday, June 04, 2013
Earthbound Farm has selected Haberman as its public relations, social engagement and digital agency of record
Earthbound Farm, one of the country’s leading organic food brands, has selected Haberman as its public relations, social engagement and digital agency of record — after a competitive review.
“Earthbound values Haberman’s deep experience in the food category, as well as its integrated approach to marketing and ability to think holistically about brands,” said Samantha Cabaluna, vice-president of communications and marketing, Earthbound Farm. “Earthbound is committed to bringing organic to everyone — and our partnership with Haberman will help us continue down that path.”
“It’s a dream come true to be partnering with Earthbound Farm, a company Haberman has long admired for its quality and commitment to making organic more mainstream,” said Fred Haberman, co-founder and CEO, Haberman. “Both Haberman and Earthbound share a deep commitment to nurturing healthy lifestyles — and what’s better for our population and our planet than premium, delicious organic produce for all?”
Monday, June 03, 2013
Buckneberg joins Maccabee PR
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At MLT, Buckneberg helped transition NWA WorldVacations into the new Delta Vacations brand and managed communications for the launch of the Continental Airlines Vacations, United Vacations and Aeromexico Vacations brands. Buckneberg has also served as Communications Specialist with the Minneapolis law firm Gray Plant Mooty, PR Specialist with Primera Technology and volunteer social media manager for Le Sueur County Emergency Management.
STIR Advertising and Integrated Messaging has adds new accounts.
STIR Advertising and Integrated Messaging has added several new advertising, design, digital, public relations and agency-of-record accounts, including:
- Cousins Subs, a Wisconsin-based sub sandwich chain with over 140 stores in five states. As agency of record, STIR’s work includes re-branding the 41-year-old Cousins Subs brand, as well as advertising, web design and public relations.
- AXIS Automation, a Wisconsin-based designer and builder of large-scale automation systems and machinery for food processing, baking, pharmaceutical and material handling applications. As agency of record, STIR’s work includes advertising, public relations and new product introductions.
- Woodfield Chicago Northwest Convention Bureau, a regional tourism and convention bureau representing a large region of Chicago’s northwest suburbs. STIR’s work, awarded through a competition, includes rebranding and renaming.
- Halloin Murdock, a Milwaukee law firm specializing in insurance recovery and construction law. STIR’s work includes designing a new web site, designing and placing advertising and public relations.
- Milwaukee/NARI, the greater Milwaukee chapter of the National Association of the Remodeling Industry. STIR’s work includes design and creation of a new web site.
- Blue Co Brands, a national marketer of products used in the barber and hair salon industries, as well as men’s grooming and hair care products. Its brands include Barbicide, Ship-Shape and Lucky Tiger.
- WISPARK, a Wisconsin commercial and industrial real estate development company. STIR’s work includes brand and web site development for Drexel Town Square, a retail, commercial, residential and government use development in Oak Creek, Wisconsin.
- United Performing Arts Fund (UPAF), a fundraising organization that supports many theater, music and other performing arts organizations in Southeastern Wisconsin. STIR’s work for UPAF includes advertising, branding and collateral design and production.
- Associated Bank, a diversified bank holding company with total assets of $23 billion and 240 locations in Illinois, Minnesota and Wisconsin. STIR’s work for Associated Bank includes print advertising and rebranding.
- Sargento Cheese, a national brand with consumer, food service and food ingredient products. STIR’s work for Sargento includes branding development.
“The greatest recognition we can receive as an advertising and integrated messaging agency is to grow as a business,” said Brian Bennett, president and owner of STIR. “It’s recognition of the impact of our creative work, the insightfulness of our strategic counsel and the value of our approach to integrated marketing.”
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