Danielle Norgren

An indicator of its thriving digital marketing practice, Risdall Marketing Group (Risdall) has promoted Becky Brannan to digital marketing manager and Danielle Norgren to senior digital marketing specialist.

“Becky and Danielle have been integral to Risdall’s digital growth in recent years, leveraging a broad knowledge base of SEO, paid search, social media, display advertising and analytics to influence clients and colleagues alike,” says Josh Dahmes, president of digital marketing. “These well-deserved promotions recognize their thorough understanding and application of evolving digital marketing approaches to deliver measurable results for our clients.”

This year's Minnesota PRSA Pro-Am Day will be held on Friday, March 7. Registration is scheduled to close February 25 and we are still approximately 10 professionals short of our goal - we need your help!
 
Pro-Am Day is an annual mentoring event that matches PR professionals from around the Twin Cities with PRSSA students in an effort to provide a day of job shadowing and networking for students interested in learning more about the PR industry. The job shadowing portion of the day takes place from approximately 9 a.m. to 2:15 p.m. with an optional speed networking event in the afternoon.

Please consider participating in this year's Pro-Am Day event by hosting a student. You'll be giving an eager student an experience he or she will never forget.

Register today!  

Kohnstamm Communications, the St. Paul-based boutique public relations agency, today announced that it has continued to grow its natural foods industry expertise with the retention of five new clients.

Karwoski & Courage Public Relations has promoted Vanessa de Bruijn and Kristin Merchant to account supervisors, and Dan Brandt to account manager.

Vanessa de Bruijn

Since starting with the agency in 2010, de Bruijn has rapidly climbed the ranks from assistant account manager to account manager. As account supervisor, she will continue her work on accounts in healthcare and architectural products. De Bruijn is a graduate of the Unive
rsity of Wisconsin-Madison.

• An Inside Look at Mall of America’s Enhanced Service Portal (ESP) on Tuesday, Feb. 25, from 7:30 – 9:30 a.m. at the Mall of America
• Professional-Amateur Day (Pro-Am Day) job shadowing, speed networking and social reception on Friday, Mar. 7, from 9 am – 5 pm
• Festival Event Planning on Wednesday, March 5
• Going for the Gold: Olympics with Jon Mason

The Minneapolis office of Weber Shandwick has selected Minnesota Agriculture in the Classroom (MAITC), a program committed to increasing the agricultural literacy of Minnesota students, as its pro bono client for 2014.

So it has taken awhile for me to redo the blog, but it has been redone. Take a look and let me know what you think.

The new look of MNPR Jobs blog.

Special thanks so Michael J. Peters for his design work. Michael is a photographer and graphic designer. You can check out his work  at MichaelJPeters.com.

The August Schell Brewing Company, New Ulm, Minn., the second-oldest brewery in the United States, has launched a new marketing campaign, from Haberman, Minneapolis. The campaign, “We are German craft,” launched in Minneapolis/St. Paul with print, outdoor, radio and digital in early February. View the creative here.

today unveiled its new brand identity, aimed at helping clients understand and articulate what drives them, then channeling all the agency’s efforts toward achieving their purposes.
The new brand is the culmination of a process that began when Padilla Speer Beardsley acquired Richmond-based CRT/tanaka to form PadillaCRT last September. The agency has nearly 200 associates in six offices across the U.S., and is among the top 10 independent public relations agencies in the country and the largest 100 percent, employee-owned firm in the communications industry.

The new PadillaCRT brand expresses a new attitude and a new voice for the combined companies. It is launching across multiple channels, including a new agency website, advertising, social media and the agency’s nationally recognized blog, The Buzz Bin.

“We are building a brand that is respected by our clients and our communities, anchored not in products and services but in the convictions and values that set us apart,” said Lynn Casey, PadillaCRT CEO. “Our new brand reflects that difference. Like other agencies, we research, strategize, plan, write, design, create, program, launch, manage and measure. But these actions are not what define our agency. Our significance comes from the results of these actions and the success of our clients.”

The development of the new agency brand grew from new company vision, purpose and values statements that were developed by the agency’s employee owners. PadillaCRT’s Creative group created the visual and verbal presentation of the brand, drawing on the agency’s in-house Research & Insights team and its brand planners.

The in-depth interviews with our employees and clients led to a decision to move our own story-telling beyond the breadth and depth of our capabilities to a more-inclusive emphasis on the premium we place on insights, creativity, collaboration and an unrelenting commitment to our clients’ success,” said Kelly O’Keefe, PadillaCRT chief creative strategy officer.

The new PadillaCRT brand was launched to employee-owners this past week and “teased” on the agency’s social media properties prior to today’s external launch.

• Learn Why MWMC is the organization of choice for many and the unique differences that set us apart from others. Listen to what these members have to say in our Member Spotlight area.

• Check out our upcoming Calendar of Events for the latest information on networking, programming and learning events.

• As a member of MWMC, you are also eligible to Join our LinkedIn Group. Be sure to follow us on Twitter and also don't forget to check us out and like us on Facebook. 

For the second year in a row, Minneapolis-based B2B marketing agency Schermer gave each of its employees the opportunity to direct a $400 company donation to a non-profit cause of their personal choice. As a result, Schermer made over $10,000 in donations to 24 charities on behalf of its employees in 2013.

For more information, and a list of the nonprofits receiving Schermer’s donations, visit http://bit.ly/1hnt8Zs

Schopen served in PR and marketing communications roles with the Ordway Center for Performing Arts and Children’s Theater Company, the nation’s largest theater for youth audiences. Schopen began her career working on national consumer accounts, including Lee Jeans at Fallon Worldwide. She holds a B.A. degree in mass communications and international relations from the University of Minnesota and attended New York University’s Tisch School of Arts for its feature film program.

For more information, and to register, please visit: http://ad2sas.org/