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Monday, August 31, 2015
Friday, August 28, 2015
Wednesday, August 26, 2015
Prosser joins Maccabee
Becky Prosser has joined Minneapolis-based public relations agency Maccabee as its newest Assistant Account Executive.
Prosser originally served as a PR intern at Maccabee, beginning last June 2015. Prosser comes to Maccabee after serving as Content Marketing Intern with the Minneapolis search engine optimization agency Nina Hale, Inc., focusing on blog content, online advertising and social media strategy.
Before that, Becky had served as a Communication and Marketing Intern with the Basilica of St. Mary’s, managing video shoots, Facebook and other social media accounts; supervising their online newsletter; and assisting in the planning for its Masqueray Ball and Blessing of the Animals events. She is a graduate of the University of Minnesota – Twin Cities in Journalism and Mass Communications.
Posted by Ryan May Links to this post
Tuesday, August 25, 2015
Monday, August 24, 2015
Thursday, August 20, 2015
Wednesday, August 19, 2015
Monday, August 17, 2015
Friday, August 14, 2015
: Ad 2 Pop Quiz Trivia Night Supporting AdoptAClassroom.org
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Come strut your smarts for a good cause with Ad 2. Our public service group, Making Minnesota Nice, is throwing an epic trivia match on September 10 to raise money for local schools with . On average teachers spend $500 out of pocket each year on supplies for their classroom. This awesome organization helps teachers buy the supplies their students need to succeed.
It takes a village to raise a child, and the same is true with trivia. Participants will play in teams of 4-8 people. The cost is a $10 per person donation to AdoptAClassroom.org. Friendly competition is the name of the game - up the stakes by pitting your agency’s creatives against its account people. Or maybe millennial vs. boomers. Minnesotans vs. transplants? The possibilities are endless. And of course, this game will also settle once and for all which agency is the smartest in town. Not part of an agency? No problem! Either form your own team with friends or contact us and we will match you up with other smarties.
There will be prizes (and bragging rights) for the top three teams in the trivia match. We are looking forward to some spirited competition in support of a great cause!
It takes a village to raise a child, and the same is true with trivia. Participants will play in teams of 4-8 people. The cost is a $10 per person donation to AdoptAClassroom.org. Friendly competition is the name of the game - up the stakes by pitting your agency’s creatives against its account people. Or maybe millennial vs. boomers. Minnesotans vs. transplants? The possibilities are endless. And of course, this game will also settle once and for all which agency is the smartest in town. Not part of an agency? No problem! Either form your own team with friends or contact us and we will match you up with other smarties.
There will be prizes (and bragging rights) for the top three teams in the trivia match. We are looking forward to some spirited competition in support of a great cause!
to learn more and to register
Media Bridge Advertising Named to the 2015 Inc. 5000 List of Fastest-Growing Private Companies in America
Inc. magazine today ranked Media Bridge Advertising on its 34th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment in the economy—America’s independent entrepreneurs.
“It’s truly an honor to be named to the Inc. 5000 list along with two of our clients, Renters Warehouse and United Credit Consultants,” said Media Bridge’s founder, Tracy Call. “Our 334% revenue growth from 2011 to 2014 is a direct result of our ability to partner with clients we want to grow with. Our efforts to build this great agency are paying off and our inclusion on this list is confirmation that we are succeeding.”
The Inc. 5000’s aggregate revenue is $205 billion, generating 647,000 jobs over the past three years. Media Bridge continues to experience red-hot growth and has hired three new employees, brought on twelve new accounts, and built a brand new office, all within 2015. The agency has made the hip and trendy North Loop their home, and built a new office space located at 211 North First Street. Their 1,500 square-foot agency digs are designed to embody the agency’s unique culture and collaboration. You can view/download office images here: Media Bridge Office Photos.
About Media Bridge Advertising
Media Bridge Advertising is a full-service agency that specializes in building strong, smart and creative media connections around big ideas. Founded in 2010, Media Bridge offers media planning, negotiating, and buying across various mediums and budges, with special expertise in securing strategic and national celebrity endorsements. Learn more at www.mediabridgeadvertising.com
Thursday, August 13, 2015
PR Caffeine's Ryan Berkness Shares SEO Secrets in Book
Search engine optimization (SEO) is a necessity for website owners in order to successfully drive online traffic. Now individuals can learn the “secret sauce” of SEO in a new book by Ryan Berkness, founder and CEO of PR Caffeine.
“It’s always been essential to have quality content on a website because of Google's ever-changing algorithm,” said Berkness. “With recent changes, it's become even more important.”
In “Mastering On-Page Optimization: The Secret Sauce of an SEO System,” Berkness walks readers through some of the secrets to successful on-page optimization of a website.
“Armed with this information, websites can scream to the top of the rankings,” said Berkness. “Business owners can get the traffic they need to grow their businesses by implementing these SEO secrets.”
Berkness covers topics including:
· Is on-page optimization important?
· Getting started
· Get Webmaster Tools
· Remove pages
· Use Google's "site:" search
· Understand your tags
· Outbound links and internal links
· Time to talk to WordPress users
· Other important on-page optimization factors
· Google Authorship
· Site speed
· Content truly is king
· Don't underestimate the power of video content
· Tying it all together
The book is available for sale from the PR Caffeine website here: https://www.prcaffeine.com/mastering-on-page-optimization
PR Caffeine is the home to EspreSEO, a full menu of SEO strategies. A free SEO audit report can be requested at prcaffeine.com/seo-audit.
Posted by Ryan May Links to this post
Wednesday, August 12, 2015
Tuesday, August 11, 2015
Burgart joins Russell Herder
has joined the Client Services team at Russell Herder. With an established career in the advertising and public relations industry, Anne has experience across a range of categories, including home and shelter, consumer packaged goods, technology, state organizations and the financial industry.
To date, she has contributed to client campaigns for General Mills, Wrigley, BISSELL, Royal Canin, Masco Cabinetry, Minnesota State Lottery, Johnson Controls Inc. and Fifth Third Bank, among others. Prior to joining Russell Herder, Anne served as a public relations and communications specialist at Olson.
Posted by Ryan May Links to this post
Monday, August 10, 2015
Why A/B Testing Can Quickly Improve Your Marketing Efforts
A/B split testing allows you to test two versions of the same website to determine which site is most conducive for your company’s goals. If you are running an online marketing campaign, utilizing A/B testing is one of the best ways to break through the pitfalls of “group think” or inexperienced team members with the clarity of quantitative data analysis. Think of it in terms of the difference between testing a medical treatment with a focus group or with a clinical trial: like the clinical trial, A/B testing employs the scientific method of controlling variables to differentiate between the two variables in question.
1. You can test both variables concurrently
You could just use one version of your website for a given amount of time, switch the website, and then compare user data between the two, but this method fails to control for other variables (such as the time of year, the effectiveness of existing advertising, or market fluctuation). This means that the number produced will not reflect as clearly the difference between the two versions of the website, and may be complicated by the difference between user behavior at different points in time. A/B testing allows you to test both versions of the site at once by randomly assigning site visitors to one pool or another, ensuring that the data produced reflects information that is useful to your campaign.
2. You are creating your own data
There are many companies offering to evaluate your website and produce recommendations to improve it, but most of these companies “black box” their process. This means that they give you the product—the changed website—without letting you in on the logic and process by which that product was made. This, of course, is in their best interest, since if you had insights and expertise about how to improve your website without their input, they’d be out of a job. Unlike other website optimization services, A/B testing gives you not only the product, but the process as well, allowing you to build on the data you acquire to make smarter decisions about your website in the future.
Posted by Marc Holt Links to this post
Sunday, August 09, 2015
Friday, August 07, 2015
Thursday, August 06, 2015
Wednesday, August 05, 2015
Tuesday, August 04, 2015
Gage Hires Rivera
Gage, a Minneapolis-based engagement marketing agency, announced today it has hired Tony Rivera as an engagement manager where he will provide technical, marketing, community and project management support for the new Microsoft Educator Community platform, which is set to launch later this summer.
Rivera joins Gage from Macleod & Co. where he served as an account executive and social media content manager. Previously, he worked as a relationship management manager at Paradysz. Rivera earned his bachelor’s degree in sociology from the University of Minnesota-Twin Cities.
“Tony’s account management and social media experience will allow us to continue to develop creative solutions and meet client needs,” said Gina Romslo, an account director, at Gage. “His level of enthusiasm and commitment to client service will be a nice addition to our staff.”
Posted by Ryan May Links to this post
PadillaCRT Welcomes Lopez and Fairchild as new VPs
PadillaCRT recently welcomed two new vice presidents to its staff, enhancing the agency's social media and digital offerings.
joined PadillaCRT as vice president of social media, leading the agency's social media efforts from PadillaCRT's New York office. joined the agency as vice president of technology and innovation, leading PadillaCRT's digital strategy, user experience and development teams from the agency's Minneapolis headquarters.
"PadillaCRT is committed to accelerating the social and digital expertise that exists in our agency," said Heath Rudduck, PadillaCRT chief creative officer. "Anastasia and Matt have the right combination of experience and skills to do that."
Anastasia joins the agency after spending nearly four years as a vice president of digital for Hill + Knowlton Strategies in New York. While there, she helped manage international teams that developed and executed social media-oriented campaigns for Fortune 500 clients including Merck, Target, McKinsey and Amgen. Prior to that, she built and grew the social media presence of a variety of clients for New York-based Taylor Public Relations, developing campaign strategies and reporting and monitoring systems. Prior to her tenure at Taylor, Anastasia honed a broad-based communications skill set in New York at Cramer-Krasselt, Dukas Public Relations and TJ Sacks & Associates.
Matt has spent more than two decades solving business problems through technology for clients in financial markets, energy trading and energy market financial settlements, start-up mode and digital marketing. He most recently served as group technical director at Olson, working with such brands as Belize, Bauer Hockey, Ecolab, Aurora Healthcare and Baylor College of Medicine. He also was chief technology officer for CRAM Worldwide (now Secured2), a start-up digital content security platform company, and director of technology for digital agency Atomic Playpen. Matt holds several patents for technology-related breakthroughs and has earned certifications as Certified Developer and as DMS.NET Certified Developer through Sitecore.
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