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Tuesday, January 24, 2017
PRSA - APR Open House Web Meeting Schedule
The APR Online Study Course, APRPREP provides an opportunity to explore, practice and pass the Examination for Accreditation in Public Relations. The self-paced online course includes ten modules, interactive simulations, and feedback from APR Facilitators to gain your APR. The course is Instructor-led, self-paced, and includes weekly web meetings. We use performance-based learning activities and assessments. [APRs are welcome to hear more about the study course and how to facilitate.]
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Launch Next Open House Web Meeting
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Friday, January 20, 2017
Preston Kelly Announces New Leadership
PrestonKelly, long-time and award-winning Minneapolis branding agency, today announced that Jennifer Gove has assumed the position of President, effective immediately.
“Jennifer’s fanatical passion for our industry and born leadership abilities make her the ideal candidate to help guide our evolving agency,” said Chuck Kelly, Chief Executive Officer, Preston Kelly. “With Jennifer’s brand success stories and client relationship skills, we are strategically aligned for exceptional work and growth into 2017 and beyond.”
As President, Jennifer will serve as key leader of the agency, helping to drive evolution and next-generation thinking, including fostering breakthrough and strategic brand and digital work. Among her responsibilities will be leading business development and account management.
“I was born into an advertising agency owning family, literally learning the business at my grandfather’s knee,” according to Gove. “This step into an up and coming agency like Preston Kelly is what I’ve been planning my career toward. Preston Kelly’s Iconic Ideas approach and the results they’ve been getting for growth-minded clients is nicely aligned with what I believe and how I like to work.”
Jennifer has more than 20 years of agency experience in consumer and business-to-business marketing and branding. For the past nine years, Jennifer has been leading a newly formed division at Olson with her most recent title Vice President, Managing Director. She is a sought-after industry speaker and has been leading teams internationally and domestically on some of the world’s most successful Lottery campaigns. Recent clients have included the Minnesota Lottery, Fifth Third Bank, Blue Cross Blue Shield of Minnesota, University of Virginia, St. Luke’s Health System and Allen Edmonds, to name a few.
Prior to Olson, Jennifer was Account Director at Colle+McVoy where she worked on Johnson & Johnson Vision Care, Nestle Purina and Minnesota Lottery. In addition to account management, her early career consisted of media planning, public relations and production as well. Originally from Syracuse, NY, Jennifer left the east coast to attend the advertising school at Southern Illinois University, making the great Midwest her home.
Thursday, January 19, 2017
PadillaCRT Selected As Bordeaux Wines U.S. Public Relations Agency of Record
The Conseil Interprofessionnel du Vin de Bordeaux (CIVB), which represents and promotes nearly 6,600 wine growers and 300 wine merchants in France’s respected Bordeaux wine region, has selected PadillaCRT as its public relations agency of record for the United States. The work will be based primarily out of the agency’s New York office.
“We’re excited to partner with PadillaCRT on our consumer, trade and influencer public relations activities in the U.S.,” said François Jumeau, CIVB marketing manager. “PadillaCRT’s creativity, dynamism and professionalism, as well as its extensive experience working with other wine regions, make the agency an ideal fit for promoting Bordeaux wines.”
“Bordeaux is considered one of the world’s seminal wine regions,” said Lynn Casey, PadillaCRT CEO. “What makes Bordeaux so exciting is that its wines come in a variety of styles, colors and price points, so there is a great opportunity to tell the full story of Bordeaux wines and showcase their versatility and food-friendliness. The unparalleled history of the region is coupled with a new generation of growers and winemakers who honor both innovation and deep-rooted tradition.
They are expanding the definition of Bordeaux, while remaining anchored in the spirit of the region’s people and wine. PadillaCRT is thrilled with the opportunity to work with the region at such a dynamic time.”
Tuesday, January 17, 2017
Clarity Coverdale Fury to Elevate Animal Conservation from 6700 Feet
The Cheyenne Mountain Zoo – a leading force in animal conservation and endangered species protection – has chosen Clarity Coverdale Fury (CCF) to head up its advertising and marketing efforts.
Located in Colorado Springs, CO (and the only zoo in the country to be located on a mountainside), the Cheyenne Mountain Zoo uses the beauty of the animal kingdom as a gateway to inspire people into action that helps conservation efforts both here and around the globe.
“There is a lot of synergy between the conservation work Cheyenne Mountain Zoo is known for and CCF’s work with conscious consumers that made them a natural fit for us,” said Jenny Koch, Marketing Director for Cheyenne Mountain Zoo.
Cheyenne Mountain Zoo was named 6th best zoo in the country and 16th best zoo in the world in the most recent TripAdvisor Top Zoos ranking.
With ‘Giraffe Cams’, breathtaking vistas, over 30 endangered species and their ‘Quarters for Conservation’ program – the Colorado-based zoo is a truly unique experience that helps fund conservation initiatives with every single visit.
“We’re looking forward to working with a team and an organization that has such a clear mission that aligns with ours,” said Jim Landry, CCF’s Executive Creative Director. “At Cheyenne Mountain Zoo, it’s about having fun and inspiring positive change.”
Continuing its tradition of partnering with brands that believe in helping create behavioral change for the good and following a string of other recent new and current client wins, CCF extends its position as a strong and forward-thinking leader in the advertising and marketing industry.
Located in Colorado Springs, CO (and the only zoo in the country to be located on a mountainside), the Cheyenne Mountain Zoo uses the beauty of the animal kingdom as a gateway to inspire people into action that helps conservation efforts both here and around the globe.
“There is a lot of synergy between the conservation work Cheyenne Mountain Zoo is known for and CCF’s work with conscious consumers that made them a natural fit for us,” said Jenny Koch, Marketing Director for Cheyenne Mountain Zoo.
Cheyenne Mountain Zoo was named 6th best zoo in the country and 16th best zoo in the world in the most recent TripAdvisor Top Zoos ranking.
With ‘Giraffe Cams’, breathtaking vistas, over 30 endangered species and their ‘Quarters for Conservation’ program – the Colorado-based zoo is a truly unique experience that helps fund conservation initiatives with every single visit.
“We’re looking forward to working with a team and an organization that has such a clear mission that aligns with ours,” said Jim Landry, CCF’s Executive Creative Director. “At Cheyenne Mountain Zoo, it’s about having fun and inspiring positive change.”
Continuing its tradition of partnering with brands that believe in helping create behavioral change for the good and following a string of other recent new and current client wins, CCF extends its position as a strong and forward-thinking leader in the advertising and marketing industry.
Thursday, January 05, 2017
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