PR professionals who need to create media lists in a hurry can now do it online any time day or night using Bulldog Reporter's new Media List Builder, the parent company, Infocom Group announced today. The service, at , allows users to build a list—including Pitching Tips™—in just minutes and get the list delivered instantly in an Excel format.

Using Media List Builder, PR professionals can create and edit a media list at no charge, then edit the list until it's perfectly targeted. Once the list has been fine-tuned to the users' specifications, it can be purchased using a credit card. Lists created on the List Builder service cost just $2 per name.

"Bulldog Reporter has long been the leader in media contact intelligence, and this online service offers PR pros our fastest, lowest-priced option for creating a 'smart' media list, complete with pitching advice from journalists themselves," said Infocom Group publisher Jim Sinkinson. "List Builder is an economical alternative to our MediaBase custom list service, which is geared to specialized campaigns involving very narrow beat selections or unusual beat combinations," he added.

Media List Builder allows users to save lists and return to them for purchase or updating at a later time. For PR professionals who want their press materials delivered automatically, the service also lets users upload press releases and attachments to the system and deliver them to target journalists by email and fax.

For more information about Media List Builder, phone Product Manager Tammy Lam toll free at or visit .

IABC Honors Agency's Work for United Defense

BLOOMINGTON, Minn. - February 4, 2005 - The Twin Cities office of Weber Shandwick won a Bronze Quill Award of Excellence from the International Association of Business Communicators for creating a corporate electronic press kit for United Defense. Judges praised Weber Shandwick's entry as "Just plain awesome! Very creative/innovative approach to the tired paper press kit."

"I'm very proud of our team's work," said Sara Gavin, president of Weber Shandwick's Twin Cities office. "This award recognizes the creative and innovative solutions that our teams provide to clients everyday."

United Defense is a leader in the design, development and production of combat vehicles, artillery, naval guns, missile launchers and precision munitions used by the U.S. Department of Defense and allies worldwide. Weber Shandwick has supported United Defense's Armament Systems Division with local, national and international media relations for more than five years.

Last night's award winners at the 2004 IABC Bronze Quill Awards were:

Communication Management:
Category: Media Relations - Private Sector
Company: Padilla Speer Beardsley Inc.
Project: Vision Takes Form

Category: Media Relations - Not-for-Profit
Company: Padilla Speer Beardsley Inc.
Project: U of M Alumni Association's 100th Anniversary

Category: Media Relations - Not-for-Profit
Company: Padilla Speer Beardsley Inc.
Project: A legacy in Ice: The 2004 Ice Palace

Category: Multi-audience Communication - Private Sector
Company: Padilla Speer Beardsley Inc.
Project: Generating Excitement: Launching the SVHarbor Web Portal

Category: Employee/Member Communication - Not-for-Profit
Company: Thrivent Financial for Lutherans
Project: Behind the Scenes

Category: Benefits Communication - Private Sector
Company: Wells Fargo
Project: Fiskars Brands Transition to Wells Fargo

Category: Special Events - Private Sector
Company: Padilla Speer Beardsley Inc.
Project: Vision Takes Form-Protein Design Labs Grand Opening

Category: Special Events - Not-for-Profit
Company: Padilla Speer Beardsley Inc.
Project: The 2003 TCF Holidazzle Parades

Category: Special Events - Not-for-Profit
Company: Padilla Speer Beardsley Inc.
Project: A Legacy in Ice: The 2004 Ice Palace

Communication Skills:
Category: Electronic and Digital Communications - One-time Program
Company: Weber Shandwick w/ United Defense
Project: Leaving the "Write" Impression

Category: Writing - Editorials
Company: LaBreche Murray Public Relations
Project: Let Pawlenty Lead

Category: Writing - Interpretive/Expository Articles
Company: Health Partners
Project: HealthPartners Pay Physicians for Quality Care

Category: Writing - New Releases
Company: Padilla Speer Beardsley Inc.
Project: Vision Takes Form

Get the press release here.

The Twin Cities office of Weber Shandwick announced today that Eric Pehle has been promoted to executive vice president.

Pehle, who joined Weber Shandwick 13 years ago, manages the corporate, community & public affairs group in the agency's Twin Cities office. He specializes in crisis communication, community relations and public affairs and directs the agency's work for clients including United Defense, Polaris Industries, Dairy Management Inc., Prairie Island Indian Community and The Toro Company.

"Eric leads by action, providing superior leadership to our team and offering invaluable expertise and service to our clients," said Sara Gavin, president of Weber Shandwick's Twin Cities office. "His dedication to exceptional counsel has not only resulted in significant award recognition, but has also deepened and strengthened client relationships."

Pehle has led several award-winning campaigns for the firm including a community relations program for the Mall of America; a nationwide public information and public affairs program for the National Indian Gaming Association and the National InterTribal Public Relations Network and public affairs campaigns for the Prairie Island Indian Community.

Prior to joining Weber Shandwick, Pehle was a television reporter and anchor at KAAL-TV, Austin-Rochester. He began his career as a radio reporter.

Meet the new Minnesota PRSA president, Shireen Gandhi, network with friends and colleagues, and meet other Minnesota PRSA members.

Meeting Specifics:

Tuesday, January 27, 2005
5:30 - 7:30 p.m.

Location:
Majors Sports Café


Cost: $5

Registration:
Registration is taken at the door.

Two nationally acclaimed crisis management public relations professionals, Bob Aronson, in Minnesota's twin cities and Jonathan Bernstein, in Los Angeles, have joined forces to launch a free Crisis Alert service that warns subscribers of trends, news stories and intelligence which they believe increase the propensity for certain types of crises to occur. Alerts will be by email, one to four times monthly, as conditions warrant.

Aronson, Founder of The Aronson Partnership (www.aronsonpartnership.com), is best known for his expertise in healthcare and is a sought after public speaker on several other communication issues. Bernstein, president of Bernstein Crisis Management LLC (www.bernsteincrisismanagement.com), has a national crisis management practice and publishes an international email newsletter, Crisis Manager, read in 75 countries.

"The idea for Crisis Alert evolved from an email Bob sent me noting that a nationally prominent State Attorney General was challenging the tax status of not-for-profit healthcare providers," said Bernstein. "It occurred to me that a lot of my newsletter readers would want to know about this development and be alert to the possibility that similar actions could be filed by their Attorney General or even carried over to challenges of other not-for profits." In subsequent brainstorming, Aronson and Bernstein concluded that they frequently spotted similar developments impacting a wide range of organizations, for-profit, not-for-profit and governmental.

"Jonathan and I spend a great deal of time not only in the trenches of crisis response, but helping clients stay out of trouble in the first place," said Aronson. "We know what to look for in the news and from our many other sources of information. And we have a combined 54 years of experience in crisis management that we can bring to bear on this project."

As with Bernstein's email newsletter, Crisis Alert will be written for "those who are crisis managers, whether they want to be or not." While current subscribers to the newsletter and the two founders' personal networks will be the first invited to subscribe, anyone can add themselves to the double opt-in, secured list hosted by Lyris. The subscription list will never be shared with others. However, unlike the roughly 2,000-word newsletter, Crisis Alerts are expected to range from 200-400 words, maximum, with links to relevant information as needed. Subscriber feedback will play a major role in determining the need for changes in content or format.

"We're doing this because it's needed, because it's gratifying to help our readers prevent crises, and of course because it helps our own visibility," says Bernstein. "However," notes Aronson, "We have agreed that this isn't going to be a self-promotional venture. It is, in our opinion, a leading-edge way to use the speed of the Internet for crisis prevention the same way some folks use it to foment and exacerbate crises."

Get the full news release and sign up here.

From Monster:

Looking to work on some of the most well-respected brands in the world? For an environment where people are passionate about the brands they help build? Where the strategic thinking and creative work are internationally recognized as among the very best?

We're looking for a seasoned account manager with minimum of 2-3 years (may have even up to 5 years) of experience in an advertising agency to lead and manage advertising and marketing communications programs for several of our world-class brands.

The right candidate should have a track record of insightful thinking, and the proven ability to help generate potent creative work and business results. And, of course we'd expect excellent interpersonal as well as client management relationship skills, ability to lead and motivate teams, project management, presentation and organizational skills.
Advertising agency experience a must.

Interested? E-mail .

Get the full job posting here.

Join the Alzheimer’s Association to mix, mingle and dance to some great music at Solera in downtown Minneapolis. It's a Feb. 26 party benefiting the Alzheimer's Association, featuring the Paul Cherba Jazz Quartet and flamenco music and performance by the Rai Action Collective. Plus, you'll learn tips and techniques to help “maintain your brain.” The event begins at 8 PM. Tickets are $50 per person until Feb. 14; $60 per person afterwards. Purchase tickets online at www.alzmndak.org or call for more information.

Title:
Alzheimer’s Association Mind Mixer

Date/Time:
Saturday, February 26, 2005 8 PM

Location:
Solera



Tickets:
$50 until February 14
$60 after February 14

The Twin Cities office of Weber Shandwick announced it has promoted Walter Parker to senior vice president.

"Walt has been a tremendous asset to both our staff and our clients," said Sara Gavin, president of Weber Shandwick's Twin Cities office. "His years of experience as a journalist provide invaluable insights and make all of us better and more effective at what we do."

Parker joined Weber Shandwick in 1998 as a senior consultant. He works with executives nationwide to prepare them for media interviews and formal presentations in connection with product launches, crises and other developments. Parker is also a crisis strategy consultant and executive speechwriter.

Prior to Weber Shandwick, Parker was a metropolitan daily newspaper reporter and editor for more than 20 years. His final assignment was as senior editor of the St. Paul Pioneer Press in St. Paul, Minn.

Are you looking for a PR job in the Medical Device/Healthcare Industry or Agribusiness sector. Check these two jobs out!

From Monster:

Join an employee-owned public relations firm in Minneapolis and help us grow. Padilla Speer Beardsley is searching for a public relations professional with five to nine years of experience in public relations and marketing communications in agribusiness. Need excellent client relations and account management skills. Agency experience a plus. Padilla Speer Beardsley has great benefits and is an EOE. If interested please send your resume to Stephanie Grogg at or #400, . For more information please check out our website at www.psbpr.com.

From Monster:

Our growing, Minneapolis-based communications firm needs a strong communicator who is creative, high-energy, driven, strategic with five to seven years of experience in the medical device/healthcare field. If you can hit the ground running in product marketing with strong project management skills; are a good writer and are knowledgeable in the medical device industry and love to network for new business opportunities, consider this position. Ideal candidate will be able to understand and explain complex subject matter and have FDA knowledge. Human Science or Marketing degree a plus. We strive for excellence. We're strategic. We deliver results. We have fun. Padilla Speer Beardsley is an employee-owned company, offers generous benefits and is an Equal Opportunity Employer. Send resume to Stephanie Grogg at res or PSB, #400, . For more information visit our web site at www.psbpr.com.

The Business Journal reported Friday that the Noel Schenker, senior vice president of marketing and new business development, will leave the Plymouth-based bed retailer in early March to start her own consulting practice in the areas of marketing, branding and business strategy.

Get the full story here.

From Monster:

Weber Shandwick Internship Opportunities

You become the best by having the best people – Weber Shandwick, the leading Twin Cities area public relations firm, has several paid internship opportunities for top candidates.

Successful candidates will provide support to team members on multiple accounts. Support includes fundamental PR tasks such as research, list development and program coordination. Undergraduate degree with focus on public relations desired. Come and learn from the best and begin to develop the skills necessary to become a successful PR or public affairs practitioner. The internship will last for approximately three months.

We work hard and have fun. If you are interested in an internship, please send resume and cover letter to or fax to . No phone inquiries please.

Equal Opportunity Employer

Check out the . I admit it is kinda dorky at this point but I am just figuring out how it works.

Hard living, office affairs, feelings over privacy intrusions

Most believe in what they write and promote

The findings of the first global study into lifestyles of press and broadcast journalists, advertising and public relation people, conducted for Mediabuddies.com, the industry’s worldwide reunion club by market research firm VAR International, and published today (17 January 2005) shows:

• 83% rated themselves ‘hard working’, ‘hard loving’ (38%) and ‘hard drinking’ (25%). A sizeable minority would like more ‘hard loving’ (31%), more ‘hard working’ (13%) and only a few more ‘hard drinking’ (5%).
  
  
• 24% confessed to having had an affair with an office colleague, 20% met their partner at work and 29% knew someone now who was having an affair at work.
  
  
• 26% of the respondents working in TV & radio and the press said they were not upset at all by intruding into other people’s private lives and were just doing their job; 23% said they were upset but needed to do the job and 21% said they would be upset and avoided such work.

VAR International completed the survey during November 2004 using its internet method. Members of Mediabuddies were invited to participate through e-mailing and through the Mediabuddies web site. The UK Market Research Society Code of Conduct was applied securing confidentiality for respondents.

.

Margaret A. Hennen, APR, system director of corporate communications and public relations for Fairview Health Services in Minneapolis, Minn., has been named to fill the Midwest District Director vacancy on the (PRSA) Board of Directors for 2005.

The vacancy was created when Cheryl I. Procter-Rogers, APR, Fellow PRSA Was elected President-Elect at the 2004 PRSA Assembly in October 2004.

Hennen will fulfill the remainder of Procter-Rogers' term, ending Dec. 31, 2005. Hennen's professional career includes executive positions at national corporations. She was second vice president of corporate communication and public relations at Fortis Financial Group, where she also served in an officer position, and corporate communications manager at Unisys Corp.

She has also served on a number of community boards, including the Minnesota Humanities Commission, Minnesota Literacy Council, Family Service of St. Paul, Camp Fire Boys and Girls, Corporate Volunteerism Counsel, Business Economic Education Foundation and St. Paul Intervention Project for Battered Women.

Hennen is the recipient of many honors for her community service, including the United Way Hero Award, St. Paul Chamber of Commerce Volunteer of the Year Award, Minnesota Literacy Council Volunteer Award and Camp Fire Boys and Girls Volunteer of the Year Award.

Hennen has served on both the Chapter and national levels of PRSA leadership for several years. Prior to her appointment to the Board of Directors, she served as Chapter President of the Minnesota (Minneapolis) Chapter in 1997 and Assembly Delegate (two terms).

She was elected the Chapter's first Ethics Officer in 2002. Hennen also served as a Bronze Anvil senior judge from 2002-2004. She received the National PRSA President's Citation in 1998 and was honored by the Minnesota Chapter in 1999 with the Donald G. Padilla Community Service Award.

"We are delighted to have Margaret join the Board," said Judith T. Phair, APR, Fellow PRSA, PRSA president and CEO. "She brings a solid record of corporate and volunteer experience to her assignment, along with a strong commitment to ethics."

Phair added that PRSA was fortunate to have a talented group of candidates applying for the position. Hennen was among seven candidates who were interviewed by the 2004 and 2005 PRSA Executive Committees. The final selection was approved by the 2005 PRSA Board of Directors. Article IV, Section 3a of the PRSA Bylaws states: Vacancies occurring among the Directors, other than the office of President and CEO or President-Elect, may be filled for the balance of the unexpired term by the Board of Directors at any regular meeting or at any special meeting called for that purpose.

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Wal-Mart launched a new PR effort starting yesterday to set the record straight, but just two days in to it and they have already received some negative publicity.

CBS MarketWatch is reporting that the effort has served only "to focus still more attention on the company -- and the issues of pay and benefits that have already drawn criticism."

.

The Twin Cities office of Weber Shandwick today announced the promotion of employees in the healthcare and technology/investor relations groups.

Marta Fraboni has been promoted to account supervisor from senior account executive in the healthcare group. Fraboni, who joined the agency in 1999, currently works on the Coalition for Pulmonary Fibrosis, Gilead Pharmaceuticals and the Federal Reserve accounts.

Nikki Reed has been promoted to senior account executive from account executive in the technology/investor relations practice. Reed joined the agency last year and currently works on the Honeywell Security and Honeywell Homes accounts.

Kraft announced yesterday that it will stop marketing products such as Oreo and Kool-Aid to kids and instead focus on more nutrious foods.

"We're working on ways to encourage both adults and children to eat wisely by selecting more nutritionally balanced diets," said Lance Friedmann, Kraft's Senior Vice President, Global Health & Wellness. "We believe that these initiatives are a step in the right direction."

The initiatives include:

• Introducing a Sensible Solution labeling program in the United States, featuring a prominent on-pack "flag" for food and beverage products that meet specific, "better-for-you" nutrition criteria that Kraft has established for each category of products.
  
  
• Shift the mix of products it advertises in television, radio and print media viewed primarily by children ages 6-11, such as many popular cartoon programs, toward products that qualify for the flag, and phase out advertising in these media for products that don't. This means that, over the course of 2005, a number of well-known Kraft products — including regular Kool-Aid beverages, Oreo and Chips Ahoy! cookies, several Post children' s cereals, and many varieties of Lunchables lunch combinations — will no longer be advertised in these media. Kraft will continue its existing policy of not advertising in media with a principal audience under age six.

The Krafts idea of marketing healthy foods may be to compete with companies like General Mills, who announced last year that they would of some of their popular sugar cereals.

The Sensible Solution flag, which will help consumers more easily identify Kraft's "better-for-you" choices within a food or beverage category, will begin to appear on qualifying products in the United States in April. In many cases, the flag will contain specific information about a product's key nutritional benefits.

"We want to provide a range of options that help people make more informed decisions about the foods and beverages they buy for themselves and their families," said Friedmann. "With one quick glance at the Sensible Solution flag, it will be easier to identify Kraft products that offer better nutritional choices in their respective product categories."

Get the full news release here.

From Monster:

Public Relations Assistant Account Executive

Minneapolis agency seeking assistant account executive (AAE). This position requires knowledge of general office procedures and the public relations business. We have a dynamic, highly collaborative team and provide exceptional career growth opportunities for those motivated to excel.

Required skills and attributes:
· BA or BS in journalism, public relations, communications or related field.
· A minimum of 1 - 2 years PR agency experience.
· Team oriented, warm, engaging and diplomatic personality
· Superb written and oral communication skills are required.
· Excellent customer service skills.
· Ability to work well in an entrepreneurial environment.
· Ability to multitask, anticipate needs, switch gears and react immediately.
· Strong leadership skills and the ability to communicate with energy and confidence.
· Proficiency in Word, Excel, Outlook, Power Point, Bacon’s Media Source.

Specific responsibilities include:
· Craft and edit written press material; including press releases, media alerts, and requests for coverage that adheres to The Associated Press style guidelines.
· Research and prepare strategically targeted media lists and editorial calendars using tools provided by the company.
· Develop and maintain working relationship with various sectors of the media; meet tight media and client deadlines.
· Handle multiple clients simultaneously, within a variety of sectors.
· Assist account executives and company president.

We are seeking professionals with PR experience. This is not a sales position.

Please forward resume and salary requirements to Roepke Public Relations,
, . Email:
www.roepkepr.com

From Monster.com:

Clear Channel Entertainment is the world's largest diversified promoter, producer and presenter of live entertainment properties including music events, theatrical productions, family entertainment and Motor and Action Sports events. Clear Channel Entertainment is a division of Clear Channel Worldwide. We are currently seeking a dynamic individual to join our team as a Marketing Coordinator in our Minneapolis, MN office.

This position is responsible for assisting the Marketing Department with various duties. Areas of responsibility include assisting with event and building advertising and promotion implementation, publicity for shows and various special events, internal and external communications and graphics projects,and community relations activities. This includes the following duties and responsibilities:

1.Assist with advertising and promotion activities for music and non-music events.
•Coordinate and place print advertising.
•Assist with the implementation of third party/media partner/record label promotions.
•Manage advertising budgets and expenses on a show-by-show basis.
•Assist with the implementation/management of street promotion.
•Conduct research on various media outlets – create and maintain a database for this information.
•Coordinate outstate media trade program.

2.Assist with publicity activities for various shows and special events.
•Write and distribute appropriate press releases.
•Assist with media drops.
•Organize press-clipping books.
•Coordinate RSVP’s for various media parties and events.
•Fax event information to trade publications following events.
•Maintain media broadcast fax list.

3. Assist with internal and external communications and graphics.
•Update local media, client and VIP phone, mailing lists and labels.
•Assist with the creation and maintenance of the CCE email data base.

4. Assist with group sales and sponsorship sales for various events.
•Assist in the creation of sponsorship proposals and implementation of sponsorship elements
•Help with administrative duties, returning phone calls, ordering tickets, etc
•Put together mailings and help stuff envelopes.

5.Assist with community relations efforts.
•Fulfill charity ticket requests.

6.Assist Marketing Department with various projects as assigned.
•Assist with event settlement duties.
•Assist with other projects as assigned.
•Coordinate copying and cutting duties (when in-house production is necessary).
•Assist other departments when necessary.

Education/Job Requirements:
Four year degree in marketing or related field required or equivalent related work experience in lieu of education. One to two years previous marketing and industry related experience preferred. Excellent computer skills required and previous experience with photoshop or illustrator preferred.

To be considered for this position please apply with resume and salary requirements to

The Vikings continue to struggle to keep under control. Or maybe more accurately, continue to come up with creative responses to his antics.

Randy Moss' escapade raises the question, what do you do when an employee does or says something s/he shouldn't? What do you think?

Does your company's crisis communication plan address this? Do you even have a crisis plan? Find out why you need a plan here.

Here are some interesting articles on the ordeal:

• Moss sees cost of bad moon rising
  
• Players should watch it -- Alienating fans is a dangerous game

The Twin Cities' office of Weber Shandwick today announced that Joseph Loveland has re-joined the agency as a senior vice president and will work on accounts in the healthcare and public affairs practices.

Prior to joining Weber Shandwick, Loveland founded a successful communications consulting practice that provided marketing management, communications planning, crisis management, media relations, staff development and public affairs counsel.

A former account group director at Weber Shandwick from 1997 to 1998, Loveland also served as marketing director for the Minnesota Department of Health, where he led a campaign that helped to reduce statewide youth smoking rates by 25 percent in just 18 months. In 1999, he was the media relations director for Allina Hospitals & Clinics, and in 1994 he served as communications director for Minnesota Attorney General Hubert H. Humphrey III. Loveland has won awards for his work including a SABRE award for Best Social Marketing campaign, PRSA Silver Anvil for Best Integrated Marketing campaign, a Minnesota PRSA award for Best Media Relations and a Minnesota PRSA award for Best Crisis Communications.

Loveland earned his bachelor's degree from South Dakota State University and his master's degree of public affairs from the University of Texas in Austin.

Be sure to pick up a copy of today's Business Journal for an article featuring your's truly. The article begins on page three and discusses the importance of blogging to the business community.

Read the web version here.

The Hartford Financial Services Group, Inc. has appointed Minnesota-based Campbell Mithun as its creative advertising agency of record, the company announced today. The appointment, which is effective immediately, will yield its first campaign for Hartford Mutual Funds debuting in March during the upcoming NCAA basketball championships.

"For 194 years, The Hartford's brand has symbolized trustworthiness and a steadfast determination to help our customers secure their financial future," said Ann Glover, chief marketing officer of The Hartford. "Our new partnership with Jack Rooney and the Campbell Mithun team will ensure that our message and our venerable stag logo will continue to resonate with current and new generations of customers."

Speaking for Campbell Mithun, agency president Jack Rooney said, "The Hartford is an icon of American business, from insuring Abraham Lincoln and Babe Ruth in prior centuries to protecting the property and wealth of its millions of customers today. We are thrilled to be working with Ann Glover and her team to burnish that icon status with breakthrough creative work."

The Hartford's selection of Campbell Mithun followed a competitive review among several agencies, including longtime incumbent Arnold Worldwide. MPG/Arnold will continue its responsibility for media buying for The Hartford.

"We appreciate Arnold Worldwide's track record of provocative and effective advertising for The Hartford. Arnold's stewardship of our brand leaves us a strong platform from which to build," Glover added.

Ad Fed's Fifth Annual Wine Tasting Extravaganza
Thursday, January 27

Spend an intoxicating evening with your new friends Chardonnay, Shiraz and Riesling among many others as you swirl, sniff, sip, swish and swallow (or spit) the night away. Simply put: Wine tasting, anybody?

Join your colleagues for fine wine and fabulous hors d?oeuvres. And if your only experience with tasting involves slamming goblets of boxed wine, fret not -- local wine experts will be on hand.

The Juice:

WHEN: Thursday, January 27th, 5:30 ? 9pm

WHERE: Dixie's in the Calhoun Beach Club
,
(Parking: Valet or Public Ramp)

COST: $25 members; $35 nonmembers

Make sure to pre-register to guarantee a spot.
Go online at or call the Ad Fed office at .

(technically, those whose age was 40-58 in 2004) make up, at almost 80 million, the largest generational demographic today. And, among Boomers, women not only outnumber men but also influence as much as 80% of household purchase decisions, from food and finance to travel and technology.

In other words, Baby Boomer women are the greatest market opportunity today. Investing in better understanding these women will undoubtedly provide companies with greater advantage in the marketplace of the future.

Get the full story from MarketingProfs.com by clicking here.

Happy New Year! Once again here is another great idea for a New Years Resolution -- become a member of PRSA:

If you are not yet a member of but would like to be, here is your opportunity. PRSA will give away two free one-year memberships to PRSA National in January 2005. Once you experience the value of PRSA membership, we're sure that you'll want to continue as a member! !