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Thursday, June 26, 2014
Wednesday, June 25, 2014
Tuesday, June 24, 2014
Two new clients for Spong
Two highly competitive agency reviews recently wrapped up, and we're proud to announce that Spong has been named public relations agency of record for La-Z-Boy and Lamps Plus. These back-to-back wins further cement our position as America's No. 1 home products agency.
La-Z-Boy is one of the world's leading residential furniture producers, manufacturing some of the world's most comfortable furniture for over 85 years. Our work will inspire new generations of female homeowners to shop the brand's broad selection of great-looking and affordable furniture in support of the successful "Live Life Comfortably" campaign.
>> Read More about La-Z-Boy
Lamps Plus, the nation's largest specialty lighting retailer, retained Spong to plan and implement a public relations campaign to drive awareness of the brand among consumers and trade professionals as the destination for lighting, accessories and home décor.
>> Read More about Lamps Plus
Both La-Z-Boy and Lamps Plus selected Spong for our long and successful experience in the home, refreshingly creative ideas and chemistry fit with our staff. We are proud to add these market-leading clients to our home practice, which includes such admired brands as Sherwin-Williams, American Standard, Trane, Lutron Electronics and MasterBrand Cabinets brands Aristokraft, Decora, Diamond, Dynasty, Homecrest, Kemper, KitchenCraft, Omega and Schrock.
La-Z-Boy is one of the world's leading residential furniture producers, manufacturing some of the world's most comfortable furniture for over 85 years. Our work will inspire new generations of female homeowners to shop the brand's broad selection of great-looking and affordable furniture in support of the successful "Live Life Comfortably" campaign.
>> Read More about La-Z-Boy
Lamps Plus, the nation's largest specialty lighting retailer, retained Spong to plan and implement a public relations campaign to drive awareness of the brand among consumers and trade professionals as the destination for lighting, accessories and home décor.
>> Read More about Lamps Plus
Both La-Z-Boy and Lamps Plus selected Spong for our long and successful experience in the home, refreshingly creative ideas and chemistry fit with our staff. We are proud to add these market-leading clients to our home practice, which includes such admired brands as Sherwin-Williams, American Standard, Trane, Lutron Electronics and MasterBrand Cabinets brands Aristokraft, Decora, Diamond, Dynasty, Homecrest, Kemper, KitchenCraft, Omega and Schrock.
Monday, June 23, 2014
Beth Morgan Named Chief Financial Officer of Clarity Coverdale Fury Advertising Agency
Minneapolis-based advertising agency Clarity Coverdale Fury announced today that Beth Morgan has been named Chief Financial Officer. Morgan has been with the agency for seven years as Vice President of Finance, managing the agency’s accounting and human resources department.
"Beth is unique in that her business acumen extends well beyond finance. She consistently adds value in many other areas of the operation of the agency,” said Tim B. Clarity, founding partner and CEO.
Rob Rankin, President, adds, "Beth has a clear understanding of our culture and is an instrumental part of our leadership team.”
“Working with this ground-breaking team continues to be an incredible experience. It’s a privilege to help our clients guide their brands through this ever-evolving marketing landscape. I’m honored to be included in the leadership team of Clarity Coverdale Fury and look forward to continuing their tradition of excellence,” said Morgan.
"Beth is unique in that her business acumen extends well beyond finance. She consistently adds value in many other areas of the operation of the agency,” said Tim B. Clarity, founding partner and CEO.
Rob Rankin, President, adds, "Beth has a clear understanding of our culture and is an instrumental part of our leadership team.”
“Working with this ground-breaking team continues to be an incredible experience. It’s a privilege to help our clients guide their brands through this ever-evolving marketing landscape. I’m honored to be included in the leadership team of Clarity Coverdale Fury and look forward to continuing their tradition of excellence,” said Morgan.
Monday, June 16, 2014
Maccabee named one of the “100 Best Companies To Work For” in Minnesota by Minnesota Business magazine
Maccabee Public Relations, the Minneapolis-based strategic public relations, corporate communications and online marketing agency, has been named one of the “100 Best Companies To Work For” in Minnesota by Minnesota Business magazine.
For the third year in a row, Maccabee was honored for a corporate culture that includes: annual retreats and outings featuring monthly therapeutic in-office massages from Sister Rosalind Gefre Massage Centers; blues guitar anthems paying tribute to employees; in-house training and professional development events featuring guest speakers from Twin Cities marketing agencies; unlimited free soda pop and an ever-refillable Candy Bowl of Temptation; a remote-control disco ball; generous health, dental, IRA and other employee benefits; WorkFit Sit-Stand computer workstations for the most possible ergonomic comfort; and a jukebox filled with 1950s Chicago blues and soul classics.
For the third year in a row, Maccabee was honored for a corporate culture that includes: annual retreats and outings featuring monthly therapeutic in-office massages from Sister Rosalind Gefre Massage Centers; blues guitar anthems paying tribute to employees; in-house training and professional development events featuring guest speakers from Twin Cities marketing agencies; unlimited free soda pop and an ever-refillable Candy Bowl of Temptation; a remote-control disco ball; generous health, dental, IRA and other employee benefits; WorkFit Sit-Stand computer workstations for the most possible ergonomic comfort; and a jukebox filled with 1950s Chicago blues and soul classics.
Friday, June 13, 2014
The BrandLab Names New Development and Program Directors
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| Brian Gioielli |
Brian Gioielli joins The BrandLab with more than ten years of non-profit leadership experience, most recently as director of major and alumni giving at the Minneapolis College of Art and Design. He also helped found The 12 Foundation, an organization that coordinates fundraising events for local charities. Additionally, he is currently serving as vice chair of the board of directors for the Twin Cities chapter of the Young Non-Profit Professional Network.
Monica Mason, who joined the organization in 2010 as an instructor and staff assistant, rejoined as outreach director in 2012. She brings to the role her passion of working with diverse youth and finding new opportunities for students to engage with marketing and advertising professionals, while helping students navigate a pathway to this industry.
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| Monica Mason |
The BrandLab’s mission is to change the face and voice of the marketing industry by introducing, guiding and preparing students of diverse backgrounds for careers in marketing. Its classroom, Summer Institute, Connect and community programs all help to provide exposure and access to creative career fields that students might not have known existed.
The BrandLab is supported by more than 32 agencies and marketing departments in the Twin Cities — from Fallon to General Mills — to provide learning opportunities for students from field trips to summer internships. At the same time, more than 500 students take part in The BrandLab coursework taught by instructors and marketing industry volunteers in 20+ classrooms across the Twin Cities. The American Advertising Foundation gave the nonprofit its 2012 Mosaic Award as Best Multi-Ethnic Student Program, and PR Week awarded it a Diversity Distinction in PR Award in 2013.
The BrandLab is working to change the face and voice of the marketing industry by preparing a next generation of work-ready, diverse talent to seize successful careers in an industry that would have otherwise been just out of reach. The BrandLab depends on the support of the marketing community to succeed — and its list of supporting agencies and marketing departments is growing. For more information, or to get involved, visit www.TheBrandLab.org.
Briana Gruenewald Joins Bellmont Partners as Assistant Account Executive, Megan Swenson Promoted to Account Supervisor
Bellmont Partners Public Relations announced today that Briana Gruenewald has joined the Minneapolis-based agency as an assistant account executive and Megan Swenson has been promoted to account supervisor.
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| Briana Gruenewald |
Assistant Account Executive Briana Gruenewald joins Bellmont Partners after working as a communications and marketing associate for ThreeSixty Journalism, a Twin Cities nonprofit that uses the principles of strong writing and reporting to help diverse Minnesota youth tell the stories of their lives and communities.
“We’re excited about Briana’s diverse background in non-profit cause marketing, communications and event promotions,” says Jen Bellmont, Bellmont Partners chief operating officer. “Because of her time with ThreeSixty Journalism, she also brings a passion for journalism to her work.”
Briana graduated from the University of Wisconsin – Eau Claire, earning bachelor’s degrees in journalism and marketing. After receiving her degrees, Briana served as the Communications Committee Chair for AmeriCorps. Connect with Briana on or follow her on .
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| Megan Swenson |
Newly promoted Account Supervisor Megan Swenson joined Bellmont Partners in 2012 as a senior account executive. In her time at Bellmont Partners she has led and executed numerous campaigns for clients such as Midwest Dairy, the Uptown Association and Mpls. St. Paul Magazine ASID MN Showcase Home.
“Megan is extremely talented and has done incredible media relations and event promotions work over the past couple of years,” said Bellmont. “This promotion is well deserved, and we are looking forward to seeing what the future holds for Megan here at Bellmont Partners.”
Connect with Megan on or follow her on .
Wednesday, June 11, 2014
GdB helps local software company ‘Pump up the JAMF’
More and more companies are allowing employees to use their Apple devices for work. And the software most often used to manage and secure all those devices? The Casper Suite from JAMF Software.
That’s the focus of a 60-second video created by Minneapolis-based GdB, in which mild-mannered ‘IT Bob’ is transformed into ‘Roberto’, as he saunters through a corporate office, managing and securing Apple devices with the coolness of a Spanish bullfighter.
“There’s a history of IT and the workforce having an adversarial relationship,” said Mike Devine, JAMF Software Director of Marketing. “This video shows how Apple and the Casper Suite changes all that, so IT pros can go from managing problems to managing productivity.”
The video is part of multi-faceted online campaign targeting IT professionals.
Since 2002, JAMF Software—and the Casper Suite solution—have made it easy for businesses, schools and other enterprises to use and manage Apple devices in their organizations. Find out why more than 4,000 businesses and schools rely on JAMF Software to manage 3,000,000+ Apple devices across the globe at jamfsoftware.com .
Monday, June 09, 2014
Harvest PR adds PR veteran Amy Brown to its staff as Account Director.
Harvest PR & Marketing – a food, farm and lifestyle communications firm with offices in Minneapolis and Portland, Ore. – has added food and sustainability PR veteran Amy Brown to its staff as Account Director.
With more than 20 years’ experience, Amy joins the agency after most recently serving as Marketing Director for New Seasons Market, the fast-growth natural foods grocer serving the Portland, Ore. area.
Previously, Amy owned Seed Public Relations, which specialized in consumer and agriculture products, and the retail and restaurant industries. Her clients included: eco-paint company YOLO Colorhouse, conservation non-profit Ecotrust, farmer-owned cooperative Organic Valley, organic produce distributor Organically Grown Company, Grand Central Baking Co., Carman Ranch Beef, and the Portland Farmers Market. She has also held leadership positions at PR agencies Maxwell PR, LANE PR, and R/West – and was Vice President of Marketing & PR for the Oregon Museum of Science and Industry.
At Harvest, Amy provides communications leadership for a variety of clients, including American Lamb Board, USA Pears and Bridgetown Natural Foods.
“Amy is a perfect fit – we know first-hand because many on our team have worked with her at different points in our careers,” said Heidi Nelson, Harvest founder and principal. “She’s also a phenomenal PR practitioner. Her tenacity and creativity have resulted in an amazing portfolio of meaningful results across the national and consumer boards.”
Wednesday, June 04, 2014
Tushie-Lessard is joining the Goff Public team
Clarise comes to Goff Public after having served as press secretary for Saint Paul Mayor Chris Coleman. In this role, she crafted written communications materials from the mayor’s office, coordinated consistent messages across multiple city departments, composed major speeches for the mayor, managed media relations activities for the city, and managed the mayor’s and city’s social media channels.
Clarise is an accomplished speechwriter and messaging strategist. She was instrumental in planning and writing three State of the City addresses, three budget addresses, and the mayor’s 2014 inaugural address. She also developed and coordinated media strategies for major Saint Paul development projects, including the Lofts at Farmers Market, the Penfield and Lunds, the Arlington Hills Library and Recreation Center, and the Ford Plant.
Grassroots messaging is one of Clarise’s strengths. She has played important roles in the campaigns of several prominent politicians, including former Minneapolis Mayor R.T. Rybak, former Senate Deputy Majority Leader Tarryl Clark, and Mayor Coleman. She also managed messaging and media relations at campaign events for Minnesotans United for All Families, which led efforts to defeat the anti-gay marriage amendment.
Clarise is a member of the Saint Paul Area Chamber of Commerce’s 2014 Leadership Saint Paul program. The program brings together emerging leaders to raise awareness of the needs and challenges that affect Saint Paul and the East Metro area.
Clarise graduated from the University of Minnesota with a bachelor’s degree in journalism and mass communication and a minor in political science. In her free time, she enjoys exploring Minnesota’s best hiking trails and reading good books in the sun.
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