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Friday, July 31, 2015

Job - TLC Options for Women - Social Media and Communications Associate

Calling all Minnesota PR Pros – we need your help!

Each year Minnesota PRSA partners with another state PRSA chapter to exchange award judging responsibilities. In January, the Georgia PRSA chapter judged our Classics awards, and now it’s time to return the favor! The Georgia Chapter is closing in on their submission deadline for its Phoenix Awards, and we need each of you to help judge the entries.

Dates to complete judging: now - August 10
Judge Criteria: We’d like judges who have five or more years of PR experience and/or their APR.
Location: Online! All judging takes place at your convenience any time of the day or night.
Time Commitment: Please indicate your availability to judge. We welcome judges who can give several or just a few hours – or even an hour.

In addition to counting toward your APR renewal, judging awards is a great way to learn more about the award entry process, and is an opportunity to expose yourself to new strategies and creative ideas.

To receive online judging access, please register
here. Once you’ve registered, you will receive a link and instructions via email. If you have questions, please contact .

Thank you!

The PRSA Classics Committee

Thursday, July 30, 2015

Job - Tunheim - Fall 2015 Internship

Volunteers Needed for Special Olympics Minnesota’s Fall Games

Special Olympics Minnesota (SOMN) needs you! More than 1,600 SOMN athletes with and without intellectual disabilities from across the state are set to compete at the 2015 Fall Games on August 14-16. Over 400 volunteers are needed for a smooth event. Volunteer opportunities include assisting with scorekeeping, timing, officiating, escorting, staging of athletes, score runners, awards assistants and presenters for bocce, softball, golf and equestrian. Volunteers must be at least 15 years of age. All volunteers will receive a volunteer T-shirt. Volunteers not only directly impact athlete lives but they also walk away with memories that last a lifetime.
Fall Games will take place at Bielenberg Sports Center, Oak Marsh Golf Course and Northwest Saddle Club. Softball and bocce ball will be held at Bielenberg Sports Center, golf will be at Oak Marsh Golf Course and equestrian will take place at Northwest Saddle Club. The competitions begin on Friday, August 14, and will conclude on Sunday, August 16.

For more information or to register, visit or email Jay Pedersen at

Wednesday, July 29, 2015

Marketing Consulting Agency OxRun in Partner Buyout

Mr. Dan Oksnevad, Co-Founder and Lead Consultant, has acquired a 100% interest in OxRun LLC, the Minneapolis based marketing consulting agency. The founding partners today entered into a binding agreement to sell Mr. Wayne Moran's company ownership to Mr. Oksnevad for an undisclosed amount.

OxRun's clients include SDK Technical Services, Kroll Ontrack, C2 IT Solutions, WAND Corporation, MPC Global Privacy / Twin Cities Privacy Network, CareerCode, and Dotcom-Monitor / Dana Consulting.

Mr. Oksnevad is enthusiastic about the future. "I am excited to continue our work, grow our expertise and take OxRun to the next level." states Mr. Oksnevad.

Over the past four years at OxRun, Mr. Oksnevad and Mr. Moran have combined their expertise to balance the technical side of development and marketing with the creative, building a loyal client base throughout the Twin Cities and across the country.

OxRun LLC will continue to operate under the same name, and client projects will continue as normal.

Job - Pheasants Forever, Inc. - Public Relations Internship

Tuesday, July 28, 2015

MnAdFed - Golferoo

Need a good reason to take a day off this summer? Then don’t miss Ad Fed’s 2015 Golferoo!
Golferoo attracts players of all skill levels from Minnesota marketing and advertising community. If you don’t have a foursome that wants to play, we can help you out with that.
In addition to fun, food and an 18-hole best ball tournament, there are great games that include, “Hole in One,” “Closest to the Gin,” and “Keg Hole.” After the tournament, celebrate your score at the Golferoo Afterparty!
11:00am Registration & Lunch
12:05 Shotgun Start
5:00-8pm Golferoo Afterparty (Apps, Awards and Drinks)
The cost is $110/person. Individuals and Foursomes welcome. .
Hope to see you there!

Job - Spotlight Media Relations - Fall Media Relations Intern

Tunheim Hired to Help United States Secure International Ski Competitions

Tunheim, which has developed a strong practice at the intersection of sports and business, has been selected to manage bid submission for Copper Peak Ski Area as it aims to host FIS (International Ski Federation) world competitions. As the largest artificial ski jump in the world, Copper Peak is the only hill in the United States – and one of only six sites in the world – able to host these elite events.
Located in Ironwood, Michigan, Copper Peak hosted the first international ski flying competition in 1970. Since that time, Copper Peak has long aspired to again host FIS world events. After several unsuccessful attempts at securing host-site endorsements, the Copper Peak group has left nothing to chance in this latest opportunity.  

“We are serious about securing endorsement from FIS and we’re doing everything in our power to make sure the world takes notice of what we have to offer,” said Bob Jacquart, executive director of Copper Peak. “Tunheim is one of the few firms in the world that understand our offering and has the experience to help us make this happen.”

Tunheim’s other recent sports assignments include bid management for the 2018 Super Bowl, 2019 NCAA Final Four and the College Football Championships. In addition, Tunheim was selected as the regional agency partner for Major League Baseball’s 2014 All-Star Week and the 2016 Ryder Cup.
“Copper Peak’s bid to host ski events on the world stage will challenge the elite international ski community to rethink what is possible,” said Tunheim Senior Consultant Paula Wright. “We look forward to partnering with Copper Peak to bring this incredible event to the United States.”

Representatives from FIS (International Ski Federation) recently visited Copper Peak for initial site review. Competitive FIS events are typically held in Europe due to the specific requirements for competition sites. With a 35 degree, 469-foot inrun (approach to the ski jump), Copper Peak’s ski jump rises 26 stories high.

Monday, July 27, 2015

Job - Augusoft - Social Media/Research Specialist

Job - Fairview - Communication Specialist

Friday, July 24, 2015

Gage Hires Woitas

Gage, a Minneapolis-based engagement marketing agency, announced today it has hired Joe Woitas as a senior developer for Marketing Bridge. A distributed marketing tool, Marketing Bridge enables channel partners to easily access a wide range of branded, customizable marketing materials and campaigns. Marketing Bridge clients include Microsoft, Norwegian Cruise Lines, Ricoh USA, Lifetouch Inc., Fujitsu, BASF Corporation and Imation Corp.
Prior to joining Gage, Woitas worked as a contractor for the firm and as a programmer at Fiskars. Woitas earned his bachelor’s in computer science from Metropolitan State University.
“Joe brings years of valuable experience in delivering work that drives results for our Marketing Bridge clients,” said Tom Belle, Gage president and CEO. “We’re thrilled he is joining our work family.”

Job - Axiom Marketing - PR/Social Media Account Manager

Monday, July 20, 2015

Job - Briggs and Morgan - Marketing Communications Coordinator

Sunday, July 19, 2015

Job - Xcel Energy - Advertising & Brand Manager

Saturday, July 18, 2015

Job - Ziegler CAT - Advertising and Event Coordinator

Friday, July 17, 2015

Job - Big Fish Works - Digital Media Account Executive

Thursday, July 16, 2015

Risdall Promotes Katie Usem to Senior Account Executive

In a growing commitment to project management, Risdall has promoted Katie Usem from account executive to senior account executive.

Katie Usem
“Katie has been an integral liason between our clients and creative department for the past several years,” said CEO Ted Risdall. “From her new position, she can keep us on the path of smooth relationships with our clients. She’ll help us get quality results to clients more efficiently by building on our unique integrated communications solutions.”

Usem has built strong relationships with her clients by prioritizing proactive communication and transparency with them. As a senior account executive, she will continue to deepen those bonds while integrating new project management technologies across Risdall. “I’m excited to see these new technologies in action,” said Usem. “They will boost interactivity between clients and their Risdall teams.”

Thanks to her years of experience working in the financial services industry, Usem can better understand the backgrounds of many of her clients. She has a bachelor of science from the Caroll School of Management at Boston College and an MBA from the University of St. Thomas.

Job - Deltak - Senior Brand Management Assistant

Job - The Mosaic Company - Internal Communications Specialist

Wednesday, July 15, 2015

Job - RugbyLaw, National Rugby Football League - Pro Sports: Social Media/Communications Coordinator

Job - Director of Special Events - Minnesota Orchestral Association

Tuesday, July 14, 2015

Best Peer Mixer Ever - MWMC, IABC & MHSCN!

Join Us at Our Best Peer Mixer Ever    
Meet and mingle with new connections and reconnect with peers from MWMC, IABC Minnesota and Minnesota Health Strategy & Communications Network (MHSCN) at Bauhaus Brew Labs on Tuesday, August 4th starting at 5 p.m.  Admission, appetizers and a drink ticket will be included for just $25. Visit our website for more details and register today!

For a Limited Time...  
Register by Friday, July 17th and you'll receive an extra drink ticket!

Friday, July 10, 2015

Job - Minnesota Fighting AIDS on Bikes - Red Ribbon Ride Recruitment Events Coordinator

Wednesday, July 08, 2015

A PR Pro's Guide to Designing Social Media Graphics

By Leila Hirsch, Account Executive at Maccabee Public Relations and co-author of the blog

Peter Hill Design

With Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery is now essential for public relations professionals.

, President & Creative Director, Peter Hill Design
What follows are graphic design tips for PR pros from Megan Junius, owner of Peter Hill Design, a Minneapolis graphic design and branding firm whose clients have included Open Arms of Minnesota, Henson & Efron, Disney Garden and Newman’s Own Organics.

1. Keep It Simple (And Consistent): 

  • Filters & Effects: Nothing screams amateur more than filters, the altered tones or coloring made popular by Instagram, extra borders, or shadows! Sure these may be appropriate for your personal social media accounts, but for your brand, we agree with Junius when she says skip the filters and extra effects! 
  • Brand Standards: Keeping social media and blog graphics consistent in both size and appearance will help maintain your brand’s identity while appearing polished and professional. “The best way to maintain consistency with the graphics your brand uses is to build out your brand standards and guidelines right away,” said Junius. “This creates a solid foundation for any future social media or blog asset creation.” 
  • Fonts: When deciding upon fonts and sizing options to incorporate into your brand standards, Junius explained that a good rule of thumb is to choose three of each and stick with them. As tempting as it can be, don't go for the over-stylized or oversized. Simple is best. 


2. Know When To Create (And When To Outsource) Your Social Media Graphic Design: 

In today’s world, PR pros have plenty of resources available to create free or low-cost graphics for social media or blog assets. Just to name a few:
  • Canva, an “amazingly simple graphic design” platform lauded by Canva chief evangelist Guy Kawasaki at
  •, a "data visualization product that brings out the best in your data."
  • Photoshop, the popular in-house design tool, which Junius recommends PR pros employ. 

By taking the time to learn how to use the tools listed above, among others, PR pros can limit their graphics appearing amateurish and remove the chance of falling victim to the endless array of overlays, filters and borders in an attempt to jazz up visual content.

According to Junius, “basic fonts, curves, triple-thick borders and no kerning” typically indicate to her the work of a novice designer. (*Kerning is the proportionally adjusting the space between characters in a font.) One way to avoid the look of amateur design – over-stylized photos, shadows, too many borders, not enough white space and typography gaffes – is to outsource graphic design work to the professionals. Of course, this often depends on your timelines and budgets.

3. Think Strategically About Colors and White Space: 

Without a doubt visual assets should be high on your priority list when developing your brand’s standards. Think tones and photo style when considering how you want your brand to be portrayed.

Junius spoke about how big brands, like Target, are instantly recognizable from their imagery. While using a variety of visual assets, Target maintains a consistent and signature style featuring big, bold product shots with lots of white space.


4. Be Wary of Copyrights: 

PR pros need to consider not only what their social media and blog graphics look like, but also from where they originate.

"There is always a risk involved when using Google images," noted Junius. "You can’t be positive where the image came from, which opens you up to liability issues. A company like Getty Images has data crawlers to find infringement of its imagery so it’s important to properly source and, even better, purchase your images."

Options for purchasing photos assets for use on social media include iStock, Veer Images and Getty Images. While stock imagery can be useful, it’s obvious to most readers that it is in fact stock imagery. Think Vince Vaughn stock photos. Even better is having a library of your own photos. Said Junius: “We’ve found that any time we have used our own imagery [in regards to social media], our posts receive almost twice the engagement."

Megan Junius & Leila Hirsch
A special thanks to Megan Junius of Peter Hill Design for taking the time to chat visuals and social media graphics! For more tips, check out these additional MaccaPR posts:
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The full version of this post first appeared on For more resume advice, see the full post, "." Subscribe to MaccaPR here.
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