Marketplace Events, producer of the Minneapolis Home & Garden Show and one of the largest producers of consumer home shows in the United States, recently promoted Dan DeJaeger to Marketing Manager, U.S.


DeJaeger started with Marketplace Events in 2007 and has worked in various capacities in the Marketing department for the past four years. In his new role as Marketing Manager, DeJaeger will be heavily involved in the marketing of the Minneapolis Home & Garden Show, and will now lead consumer marketing for eight U.S. shows, including those in Oklahoma City, OK; Philadelphia, PA; Des Moines, IA; Jacksonville, FL; Birmingham, AL; and Denver, CO. He also manages the creative development for all 21 shows in the U.S.


“Dan’s creativity and ability to manage several marketing elements in multiple markets will help us continue to be innovative in our marketing strategies across the U.S.,” said Bruce Evans, U.S. Marketing Director for Marketplace Events. “He has developed excellent relationships with key media partners and agencies throughout the U.S., which sets him up to excel in his new role.”


DeJaeger has also played a vital role in the successful launch of Marketplace Events shows in Dallas, TX; Birmingham, AL; Cleveland, OH; and Denver, CO.


The 2012 Minneapolis Home & Garden Show will take place at the Minneapolis Convention Center February 29-March 4.


For more information about the Minneapolis Home & Garden Show please visit www.homeandgardenshow.com.

Public relations firm Carmichael Lynch Spong has named social media specialist and counselor. Jaclyn is based out of the firm’s Minneapolis office. In this new role, Grossfield will be responsible for account service, media relations and social engagement initiatives for clients Sherwin-Williams, Martek Biosciences and Jack Link’s Beef Jerky.

Grossfield comes to Carmichael Lynch Spong from Noodles & Company stationed in Broomfield, Colo. There, Grossfield was a social media specialist building the company’s well-known social media program as well as conducting traditional outreach resulting in award-winning programs for the brand.

“Jaclyn’s combination of excellent account management skills, media relations excellence and in-depth knowledge of social media best practices will be a great asset to the agency,” says Julie Batliner, managing director of Carmichael Lynch Spong. “Her expertise will help our clients’ fulfill their needs in this ever-expanding use of digital space.”

Grossfield graduated from the University of Colorado, Boulder with a news editorial major and philosophy minor. Grossfield is also an active member of the Public Relations Society of American (PRSA). In her spare time, Grossfield can be found in the great outdoors, whether it is hiking, snowboarding or fishing.

Mark Tuesday, July 12 at 1 p.m. on your calendars for the first Minnesota PRSA Twitter dialogue! Minnesota PRSA is kicking off a series of Twitter dialogues, which are a way for members to discuss public relations trends, news and tips via their Twitter account by following the hashtag . The topic for July’s hour-long dialogue will be “Pitching/Building Relationships with Media via Twitter.” So sit down at your computer or make sure your smartphone is charged and get ready to tweet!

If you have ideas for future dialogue topics, or would like to submit discussion questions for July’s event, please send them to . If you’re not already, start following !

Weber Shandwick announced the promotion of David Krejci to executive vice president in the Digital Communications practice.

Completing the plan set in place when Minneapolis brand connection agency Olson acquired in late 2010, Olson’s Chicago-based PR discipline today transitions to its new name: Olson.

Dig founder Peter Marino continues his role as president of the Olson public relations discipline.

“Although we’re changing our name to Olson, we’re not changing our approach to business,” says Peter Marino, president, Olson public relations. “Our clients can continue to expect us to deliver energy, ideas and results with the same strong partnership approach. The only thing that changes is our access to deeper resources and capabilities.”

Olson’s public relations discipline serves some of the largest brands in the world, including MillerCoors, Wm. Wrigley Jr. Company, Southwest Airlines, Harley-Davidson, General Mills, Country Inns & Suites By Carlson and PepsiCo, in offices in Minneapolis, Chicago, New York, Los Angeles, San Francisco and Milwaukee.

“Olson joined forces with Dig because we are a great match – it’s an incredibly creative, results-focused operation that also believes in the power of social engagement and community building,” says Tom Fugleberg, chief brand officer, Olson. “This change formalizes the way we’ve already been working — now we share the same name. Together we’re excited to be weaving the strands of brand connection into a single, unified fabric. We believe that’s the future.”

Yep taking the rest of the week off. See you Monday!

Tunheim is launching its new agency identity with a decidedly social and tech twist. The agency’s new logo comes in several forms, one of which is a QR code, a two-dimensional bar code that allows smart phone users to quickly access content on the Internet. The Tunheim branded QR Code is being unveiled on all of the agency’s new business cards.

The Tunheim branded QR code allows anyone with a smart phone to scan the new integrated logo and be immediately linked to timely content, which will be updated regularly.

Integrating the Tunheim logo into a QR code to create a “live business card” was the brainchild of Tunheim’s new creative director, Patrick Milan.

“We wanted to demonstrate that Tunheim has expanded its expertise and creativity to social and online media as well as brand strategy and marketing,” said Milan . “It makes a statement on our calling card, and, of course, offers our clients and prospects the opportunity to link to thought-provoking content.”

The introductory content linked to Tunheim’s live business cards is a video that begins in Tokyo . One of Tunheim’s agency network partners, who is based in Japan , explains that QR codes were created by Toyota in 1994. The video includes appearances from agency founder and CEO Kathy Tunheim and Executive Vice President Blois Olson, and goes on to show how QR codes are being used effectively in marketing and communications campaigns across Asia, Europe and North America .



Milan, who served as a managing partner of Fallon Worldwide’s integrated marketing practice prior to joining Tunheim, says future content will range from highlights of monthly consumer focus groups to agency points of view across such diverse areas as business-to-business marketing, retail consumer issues, public affairs and all areas of branding.

Matt Kucharski, senior vice president at Padilla Speer Beardsley, will continue as chairman of the Worldcom Public Relations Group, the leading international partnership of independently owned public relations firms. Kucharski’s position was solidified during the group’s recent annual meeting in Madrid.

Padilla, an integrated communications firm with offices in Minneapolis and New York City, co-founded Worldcom nearly 20 years ago to provide clients with global services, such as streamlined event-management and targeted media coverage in foreign markets.

Established in 1988, Worldcom Public Relations Group now has 107 partner agencies worldwide in 90 markets and 46 countries on six continents. With more than 2,000 employees, and revenue of more than $265 million, partners collectively serve national, international and multi-national clients.

The 13-member board, with representatives from across the globe, is responsible for member selection, knowledge management, marketing, governance, events, standards and strategic planning. This is the second year of Kucharski’s two-year term chairing the board.

PRSA National Brings Social Media Seminars to the Cities

Seminar 2: Advanced Social Media Skills Eric Schwartzman presents a full day of hands-on training designed to raise your social media communications skills to the next level. Bring your laptop, log on and participate in a series of exercises and social media training modules. In this session, you will gain first-hand experience with: You will learn: Search-engine optimizing a news release to rank high in relevant Google search results. Recording and editing audio and video files to share on YouTube, iTunes and TubeMogul. Social media engagement platforms like Tweetdeck and Hootsuite. Installing Facebook “Like” buttons and “Tweet” buttons on third-party websites. Using the best mobile apps to network, share images and video remotely from the field. Analyzing and drawing meaningful insights from your Web statistics. This course is appropriate for graduates of “Social Media & New Media PR Boot Camp,” or those who demonstrate a high level of social media literacy. The basics are not covered in this course, so if you do not know how to subscribe to RSS by keyword search, install a widget on a website or the fundamentals of search engine optimization (SEO), it is recommended that you first attend Schwartzman’s Social Media & New Media PR Boot Camp.

DATE & TIME Friday, June 24, 2011 9 a.m.-5 p.m. CT LOCATION Carlson School of Management University of Minnesota Minneapolis, MN PRICE $650 member $750 nonmember DETAILS & REGISTRATION Learn more and register

The is off and running. For those of you unfamiliar, the Bash is a networking event held each August that aims to unite the Twin Cities marketing, communications, creative and PR communities for an evening to celebrate our professions. The 2011 event currently has eight organizations involved with a total membership of more than 6,000:

AdFed: Advertising Federation of Minnesota
MN AMA: MN American Marketing Association
IABC MN: International Association of Business Communicators
MDMA: Midwest Direct Marketing Association
MIMA: Minnesota Interactive Marketing Association
MMPA: Minnesota Magazine & Publishing Association
MWMC: Minnesota Women in Marketing and Communications
MN PRSA: MN Public Relations Society of America

The event continues to see growth with more than 700 professionals attending in 2010, to connect with old friends, make new connections and celebrate the community we all love and appreciate.

Minneapolis agency Campbell Mithun will host a live-streamed online conversation about myth and reality in today’s media marketplace.  Three leaders from the agency’s unit will address media myths such as:  Is the DVR killing TV commercials?  Does “the last click” rule?  Are newspapers obsolete? 

This week marks one year of unemployment. I have had the opportunity to have some great conversations this week about unemployment. In all honesty, I really can't believe that I have been unemployed for an entire year. But here I am and I have learned a few lessons I would like to share.

First, fatherhood is awesome. The last year has given me the freedom to stay home with my two kids. While I will admit that there are times where I felt like I wouldn't survive the day, most of the time is was one adventure after the next. I am given one opportunity to be a dad and I intend to make the best of the time I have.

Second, you never know what life will throw at you, so be prepared. Live within your means. If you are new to unemployment let me be the first to tell you--stop spending. Even if you only freeze spending for a couple months. The spending freeze will allow you the freedom to adjust.

Third, even good friends don't always know what to say in a crisis. This is true in any crisis--death of a loved one, break-up, illness or job loss.  If you know someone in the midst of a life transition, don't worry about what to say, just say something. If you are unemployed the important thing is to stay positive. Focus on you and taking care of yourself. Surround yourself with leaders and professionals and positive people.

Fourth, don't just network with the unemployed. Sure it is true that misery loves company, but someone without a job probably won't have a job for you. That said, it can be helpful to trade notes, connections and recruiter names.

Fifth, starting a blog won't get you a job. Part of the reason I started this blog eight years ago was because I never wanted to be in this position. Sometimes I wonder if it wouldn't be easier for me to find a job if I wasn't so visible? While starting my blog hasn't helped me get a job, starting a blog for my wife did end up landing her a gig.

Finally, don't give up. Unemployment is a season. If you are in PR continue to check this blog. I have posted nearly 250 jobs just this year. Be picky. Be intentional. Be patient. Good luck.

This has been a challenging and emotional season for me and my family, but I am grateful for the lessons I have learned. I am thankful for all of you who have offered me support during this difficult time. Looking forward to what the future holds.

Location-based media is here to stay (and follow you where you go). As people type away on their mobile devices, checking in to earn the "I Heart Fourgowallafacepathinstasquare" badge, there's got to be more to this real-time location marketing revolution than a virtual scavenger hunt? How can I, as a savvy marketer, take advantage of the growing potential of this evolving media and make it an important part of my marketing toolbox?

Please join us as , founder of the Location Based Marketing Association (LBMA), shares how he's helping advertising professionals understand and appreciate this type of marketing. He'll bring insights about what you, as the president of a big agency, digital strategist of a leading account, or the marketing manager of your company's brand, can do to use and influence people's behavior by leveraging their location.

WHEN
Wednesday, June 15, 2011
5:15 pm Registration and
cash bar
6 pm Presentation
7 pm Networking, food &
cash bar

WHERE
Solera
.



COST
Pre-registration Fees
Members = FREE
Student Members = FREE
Non-members = $40
Walk-in Registration Fees
Members = $40
Student Members = $40
Non-members = $45

Register online now.

has been named senior media relations manager in Carmichael Lynch Spong’s New York office. In her new role, Kish will represent clients Martek Biosciences, H&R Block and Lutron. She will lead teams responsible for developing and executing strategic and creative media relations plans.

Prior to joining Carmichael Lynch Spong, Kish served as a senior account supervisor at Hill & Knowlton in New York. While there, Kish managed and led multiple client teams, including some of the agency’s largest accounts. She coordinated budgets, program goals and media relations strategies, along with planning for tradeshows and events. She helped build and execute public relations plans that gained national coverage and greatly increased sales for her clients. Before Hill & Knowlton, Kish served as an account manager for Fusion Public Relations in New York.

“Meredith’s experience counseling on successful media outreach strategies and her deep relationships with the media will be of great service to our clients,” says Julie Batliner, managing director for the firm. “Her outstanding record, coupled with a drive for creating and executing top tier work, make her a great addition to the New York staff.”

Kish received her bachelor of arts degree in psychology and a minor in communications with a public relations focus from Purdue University in West Lafayette, Ind.

has been named a senior counselor in Carmichael Lynch Spong’s New York office. In her new role, Miller is responsible for providing innovative and effective media relations strategy, along with superior account management for clients Trane® and Sherwin-Williams®.

Prior to joining Carmichael Lynch Spong, Miller worked as an account supervisor at Fleishman-Hillard in Atlanta. She managed a public relations team and handled strategic consumer marketing for a variety of clients. She was heavily involved in new product launches, development of trend stories and media event and trade show planning. Miller began her work with Fleishman-Hillard in its London office in 2004, supporting the technology and corporate teams on accounts such as Avaya, DO Labs and the Salford City Regeneration Program.

“We are pleased to welcome Angela to our talented New York team,” says Julie Batliner, managing director. “Her expertise, coupled with her ambition and passion for public relations, will be a great asset to our agency and, more importantly, our clients.”

Miller received her bachelor of arts degree in communications studies and journalism and mass communications at the University of Iowa.

Interactive leader Peter Albrycht joins the Minneapolis creative shop Carmichael Lynch. This strategic new hire and shift of its production division is part of a plan to match the growth and evolution of the industry with the development of the agency. With this addition comes a slight adjustment in department structure to better reflect their expanding roles within the company. Digital production will be changed to Interactive Production, while those in Broadcast Production will fall under the title of Content Production. In his new role Albrycht is charged with the task of leading and growing the offerings of the Interactive Production team and in-house studio, DigiLab.

“Peter’s ability to create original and high-quality work, coupled with his leadership and management skills, will no doubt make a winning combination for Carmichael Lynch and our clients,” says agency Director of Integrated Production, Joe Grundhoefer, to whom Albrycht will report. “His vision and technical craft are great assets that we are thrilled to have aboard. This also provides a great opportunity to better distinguish the roles in our departments and acknowledge the broader responsibilities that they will continue to perform as we move forward as an agency.”

Albrycht has a proven track record of excellence, having worked on award winning brands at Goodby, Silverstein and Partners since 2006. There, he was an executive interactive producer and led interactive teams for the majority of the firm’s clients, including Comcast, Haagen-Dazs, Hyundai and Quaker, as well as the California Milk Processor Board for its “Got Milk?” campaign. Albrycht also ran the agency’s Chevy account and oversaw both San Francisco and Detroit interactive production teams.

Spyglass Creative announced today that logistics company Group O has selected the branding agency to rebrand and reposition its line of marketing optimization platform services.

The Illinois‐based Group O serves Fortune 1000 companies needing to create cost‐effective and efficient business optimization and analytics solutions around the world. Spyglass is applying its proprietary branding process to help the company introduce its services to clients in a new market:
direct response marketing.

O2, Group O’s marketing service, is working with top companies in the telecommunications and health care sectors to deploy large scale direct response campaigns and intelligent optics to acquire and retain customers. O2 is poised to be recognized as the company that has revolutionized the workflow of direct
response marketing by providing a simplified solution that brings transparency, visibility, accountability and efficiency to the entire lifecycle.

“We are bringing O2 through our Brand FastForward™ process, allowing them to move through rebranding strategically and efficiently,” says Molly Rice, Spyglass’s CEO. “We’re helping O2 move forward with confidence thanks to a strong, well‐researched action plan as it expands into new markets.”

Spyglass has honed its unique Brand FastForward™ process with more than 140 companies during the past decade. The program is rooted in research, highly collaborative and fast‐paced, typically running 10to 12 weeks from research to implementation.

O2 will begin deploying its newly rebranded optimization program in early June to capitalize on opportunities with marketing groups. “We’re in the middle of the process now, and I can honestly say that Spyglass has left no stone unturned. From big‐picture items to what we originally thought were less important details, the Spyglass team continually provides a valuable outside perspective and finely
tuned lens on our business,” says Murad Velani, President and Chief Operating Officer for Group O. “We need fresh eyes on our marketing strategy as we move the target in a new sector. I’ve seen no one provide branding expertise as extensively and affordably as Spyglass.”

The latest research on how to engage your audience and make your message stick

Customer events are critical for a company--whether you're engaging the customer in a large event, small seminar, trade show, webinar or sales presentation. They are an opportunity to convey your messaging and brand, share information, and garner loyalty.

Unfortunately, many of these events and experiences are conducted with little regard for communicating effectively.

When you understand how the brain learns, that knowledge becomes the key to holding an event that is truly effective; from a company, presenter and audience standpoint.

During this engaging and interactive presentation, we'll show you how to strategize and plan your event so that attendees remember more; so that the event truly has an impact.

Along with presenting the latest research on how to improve content comprehension and retention, we’ll review how to completely engage your audience—from the moment they walk into the event, to long after the closing cocktail reception.

The discussion will be led by Dan Yaman, president at LiveSpark

The June BMA-Minnesota event is sponsored by Ergotron.

Brain-Based Customer Experiences

Date: Tuesday, June 21, 2011

Time: 7:30 a.m. Registration and Breakfast
8:00 - 9:00 a.m. Panel Presentation

Location:
Metropolitan Ballroom



Cost: Members $30 / Non Members $45

Register by: Thursday, June 16, 2011

Register Now

A limited number of onsite registrations will be available

For more information about BMA-Minnesota and how you can become involved, go to www.bmaminnesota.org

If you have any problems or questions, please contact Ann Kvaal at or .