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Friday, January 31, 2014

Job - Prestige Resorts & Destinations - Marketing & Events Internship

Thursday, January 30, 2014

American Lamb Board Selects Harvest PR & Marketing to Manage Educational ‘Curriculamb’ Campaign

On the heels of a recently completed consumer research study, American Lamb Board (ALB) is elevating its 2014 strategic communications program to focus more on educating consumers about the basics of lamb, from cuts and cooking methods to the responsible practices of the industry’s 82,000 shepherds. Dubbed ‘Curriculamb,’ the campaign aims to inspire home cooks to purchase and prepare lamb more frequently. ALB has selected Harvest PR (, a Minneapolis and Portland, Ore.-based firm with deep food and agricultural experience, to manage the program.
“Research shows that while many consumers love ordering lamb in restaurants, they’re less inclined to reach for it when preparing simple, weeknight meals,” says Megan Wortman, executive director, American Lamb Board. “Our 2014 focus is on encouraging the ‘infrequent’ lamb fan – those who cook it less than five times per year – to add lamb into their weeknight dinner routine.”

The Curriculamb campaign will consist of “Lamb 101” education on lamb cuts and cooking methods, coupled with everyday meal inspiration from top chefs.

Wednesday, January 29, 2014

How @Skype stole nearly $200 dollars from me!

If you follow my you may have seen me trying to contact about some charges that came through on my account that I didn't authorize. My hope was that I could rectify the situation through Skype customer service, but since my account has been hacked I have no way to log in. I looked everywhere for a phone number or a way to contact customer service directly. The only thing I could find was their . What ensued was a series of frustrating posts:

The good news was that Skype was active enough on Twitter to notice my mention of them. And they
 started following me so we could Direct Message.

From January 14 to January 20 I had the above conversation, but have not heard from them since my post on January 20 requesting a refund. Has anyone else had problems with Skype? Send me a Tweet and be sure to mention @Skype! Lets make some noise!


So I received this response from Skype this morning:

I would like to let you know that we are on it and looking into your concern. I have already involved our Anti-Fraud Department to let them investigate further what exactly caused the issue of the seemingly overtaken Skype Consumer account “ ryandmay “ and the fraudulent charges made for purchasing  Skype Products. This account is currently blocked to avoid further misuse, no one can access it for the time of the investigation. We will need some time to investigate in-depth, as we would need to talk to our Payment Service Provider ( the one that verified and processed the charges ) about it as well.
Please be so kind and bear with us, and please be patient until I reach out to you again, with latest news and updates on the issue.


Refund Received!

Proving once again that Twitter is the answer to all customer relations problems, my issue has been solved. In just three days vs. the weeks it took me before bring this issue to the blog. I am disappointed that it took so long to resolve, but happy that I am getting refunded my money. Thanks @Skype and @SkypeSupport!

CLICK Talent Launches in Twin Cities

CLICKTalent, a third-party permanent placement recruitment firm servicing the Twin Cities marketing and advertising agency market, today announced its official brand launch.

CLICK Talent, formerly FRWD Talent Services, remains part of the FRWD Co. family, with offices in the North Loop neighborhood in downtown Minneapolis. Kathryn Duncan, managing partner of CLICK Talent, spearheads third-party recruitment and transition services for digital advertising, media and marketing professionals.

“Our value proposition for clients and candidates has evolved in the past two years, and we wanted our brand to more accurately reflect our evolution and approach to recruitment. We are told time and again that we are a different breed of recruiters. Our process, while seemingly simple, is personal and multi-faceted,” said Duncan.

CLICK Talent’s goal is to know talent with strong digital experience. CLICK’s recruiters proactively meet, document and assess each person they connect with, representing talent only after it is ensured they are highly qualified, reliable, ethical, and have the right attitude and culture fit for CLICK’s clients. Duncan launched FRWD Talent Services in 2010. Since then, the firm has grown in terms of size and capabilities. Currently, CLICK offers an expanded team of recruiters and a diversified service portfolio that includes perspectives on how to smartly build, grow and retain your digital team in addition to workshops to help mid-sized companies navigate a layoff situation.

“We believe the future of client relationships blends integration, trust and partnership. This is another success story in support of this model. The CLICK team speaks to thousands of people a year, and thus has a unique pulse on what works and what doesn’t work in the assessment and retention of digital and integrated talent. It is this valuable insight that marketing and advertising leaders need to ensure their digital teams are poised for success,” said John Grudnowski, FRWD Founder and CEO.

Monday, January 27, 2014

2014 Minnesota PRSA Professional-Amateur Day (Pro-Am Day)

This year's Minnesota PRSA Professional-Amateur Day (Pro-Am Day) is coming up on Friday, March 7. Registration is now open for professionals, and we hope you'll participate.

Pro-Am Day is an annual mentoring event matching PR professionals around the Twin Cities with PRSSA students in an effort to provide a day of job shadowing and networking for participating students to learn more about the PR industry. The job shadowing portion of the day is from approximately 9 a.m. - 2:15 p.m. with an optional speed networking event taking place later that afternoon.

Please consider participating this in this year's Pro-Am Day event by hosting a student. You'll be giving an eager student an experience he or she will never forget!

Suggested job shadowing activities for your student
If you're interested in hosting a student but aren't sure how to fill his or her time, there are plenty of activities that can both ease your workload and provide a valuable learning experience for your student. You can:

•    Review your student's resume or portfolio.
•    Share your own resume and/or portfolio with the student.
•    Conduct a mock interview with your student to preview what a real internship or job interview might involve.
•    Schedule a round of meetings where the student can learn more about each person's previous experience and responsibilities. Encourage your student to prepare interview questions for you and your colleagues;
•    Develop a media list or research a key media outlet for your organization.
•    Have your student participate in a brainstorm session, planning meeting or conference call.
•    Allow your student to participate in a writing project (news release, media alert or pitch letter, etc.).
•    Walk your student through some social media activities you are conducting with your clients.
•    Provide your student with key messages or press materials from a recent project and interview recordings. Allow your student to observe the recordings to see how messages come to life. Discuss your student's observations. Use print placements for a similar exercise.
•    Walk your student through all components of a recent project or initiative, from initial plans to media materials to placements and results reports.
•    Show and discuss a Classics entry your organization worked on and encourage your student to apply for a Student Classics award this year.
•    Have your student take your company's writing test (if available).
•    Allow your student to assist with a media kit stuffing or mailing.

Registration information
Please register before Tuesday, Feb. 25, 2014. Please make sure to indicate whether you are interested in hosting a student, attending speed networking or both using the check-box menu on the registration form. Your student match will be sent on Friday, Feb. 28, 2014.

Any questions can be directed to Steve Bailey, Exponent PR (
). We look forward to seeing you at Pro-Am Day!

Friday, January 24, 2014

Job - AimClear - Associate Account Manager

Job - The BrandLab Instructor Position Description

Minnesota Public Relations Society of America announces leadership for 2014

The Minnesota chapter of the announces its new leadership for 2014. Minnesota PRSA is the ninth largest chapter of PRSA, the world’s leading organization for public relations professionals.

Anna Lewicki Long
Led by President, Anna Lewicki Long, APR, Communications Director at the Minnesota Department of Veterans Affairs, Minnesota PRSA is comprised of more than 350 professionals from agency, corporate, non-profit, government and freelance sectors. Chapter programming and services support and engage members at every stage of their careers with knowledge, resources and connections to achieve professional excellence, drive ethical and strategic outcomes and advocate for the profession, within a fun and supportive environment.

“Minnesota PRSA brings the power of a global society to the individual,” said Lewicki Long. “In addition to resources available through our national chapter, Minnesota PRSA delivers exceptional, relevant opportunities to connect and to learn at the local level. It’s an exciting time to be in the growing public relations field, as organizations increasingly understand the critical role of public relations to organizational strategy. The diverse background of our 2014 leadership team will help us continue to promote our profession within this market and equip our members with tools to strive for professional excellence.”

The chapter’s 2014 leadership consists of the Executive Committee and Board of Directors as follows:

Executive Committee
Board of Directors

Leadership biographies can be found on the Minnesota PRSA website (

Thursday, January 23, 2014

Job - Minnesota State Fair - Social Media & Marketing Intern Posting

Job - Minnesota State Fair - Public Relations Intern

Wednesday, January 22, 2014

Jeff Busch of Spyglass Appointed to Minnesota District Export Council Board

Jeffrey Busch, CEO/Managing Director of Spyglass, was recently appointed to the Minnesota District Export Council (DEC). The Minnesota DEC provides local leadership in Minnesota on exporting through its more than 25 member experts that are appointed by the U.S. Secretary of Commerce. Busch will be serving a four-year term as a member of the council.

“This is a great opportunity to help Minnesota businesses build and grow their export channels,” said Busch. “Exports are a vital component of the Minnesota economy, strengthening individual companies, stimulating economic growth and creating jobs statewide. I am pleased to serve in this important leadership position, and I look forward to being part of the Minnesota DEC.”

Busch has worked in the marketing industry for more than 25 years for global companies like Microsoft, Safeco Insurance, Optum, Northwestern Trust, Retail Pro and many others. Before joining Spyglass, Busch spent 16 years leading an award-winning Seattle-based advertising agency that served a variety of industries including health care, software/web applications, retail/chain stores, hospitality, packaged foods and manufacturing, among others. Busch is also the National President of the Alpha Tau Omega fraternity.
In 2013, the Minnesota DEC received the 2013 DEC of the Year award from the U.S. Commercial Service of the U.S. Dept. of Commerce. The Minnesota DEC was cited for achievements in company outreach, innovation and strategic management.  

·         For more information on the Minnesota District Export Council, visit
·         For information on the National District Export Councils, visit
For information on the U.S. Commercial Service in Minnesota, visit

Tuesday, January 21, 2014

Last Chance for MN PRSA's Recruiter Panel on Jan. 23

Don't miss out on this week's Minnesota PRSA event - Demystifying the Recruiter/PR Professional Relationship. 
Join us this Thursday, January 23 at Weber Shandwick for a lively panel discussion with top recruiters in the Twin Cities. Learn how they discover talent for local agencies and corporations and gain insight into the experience, skills and traits hiring managers are looking for in candidates today.

One lucky attendee will win a free one-on-one lunch with local recruiter Elizabeth Laukka, courtesy of Risdall PR and MN PRSA's Career Center Committee. Bring questions, business cards and an appetite for learning and breakfast treats.

For more about the recruiters joining us, visit Sign up for this great event today as prices increase at the door.

Event Details:

Date:Thursday, January 23*
Time: 8:00 a.m. - 9:30 a.m. (Breakfast will be served)


Weber Shandwick
8000 Classroom

Free parking is provided in the ramp connected to the 8000 Normandale Tower.


Members: $25 
Event Pass Holders: Free 
Non-members: $35 
Students: $20 
Job Seekers: $20
At the Door: Additional $10 to listed prices

Register Today!

*Please note that our holiday e-blast incorrectly listed this event as January 24 - we'll see you on Thursday, January 23, instead!

Lockridge Grindal Nauen P.L.L.P. Taps Dan Larson to be Director of State & Local Government Affairs

After an unprecedented year of growth in 2013, Lockridge Grindal Nauen P.L.L.P. (LGN) announced Dan Larson has been promoted to Director of State & Local Government Affairs. He will provide leadership, management, and oversight of the LGN state government relations team, which is one of the largest and most politically diverse in Minnesota. 
Dan Larson
today that

In his new role, Larson will draw on more than two decades of government, civic, and political experience to assist firm clients. Larson has been a lobbyist at LGN for nine years and has focused on tax, commerce, jobs, technology, and employee pension issues. He previously served for 10 years as a legislator representing portions of Bloomington, Richfield, and South Minneapolis in the Minnesota Senate and House of Representatives.  

Rebecca K. Klett, a 14-year veteran of LGN who was recently named Partner at the expanding firm, has been elevated from her role as Director of State Government Relations, to the Partner in Charge of State Government Relations including the firm’s communications and grassroots advocacy team, with a focus on business development.

“As the world of government relations, public relations, and grassroots advocacy continue to evolve and intertwine, it is critical to have seasoned leadership that is battletested in this all-inclusive approach,” said Ted Grindal, the named partner at LGN who has overseen the growth of this practice area for the last three decades.  “Grooming leadership to better serve our expanding client base has been a top priority at our firm. Dan and Rebecca’s new positions are a reflection of that commitment and will continue to be a distinguishing factor for our clients in this marketplace.”

Smile Network Announces Natasha Freimark as Director of Corporate Partnership and Events

Smile Network International, the Minnesota based nonprofit that provides life-altering, reconstructive surgeries to children and young adults in impoverished countries, is pleased to announce the addition
of Natasha Freimark as Director of Corporate Partnership and Events.

“We are thrilled to welcome Natasha to our team. She has consistently demonstrated her commitment and passion for serving the children helped by Smile Network, ” said Kim Valentini, founder of Smile Network. ”Natasha brings her years of corporate partnership experience along with her extensive event background that will be vital as Smile Network International continues to grow and evolve.”

Freimark has served on the Smile Network Board of Directors for the last year and in the new position as Director of Corporate Partnership and Events, she will be responsible for executing comprehensive strategies for developing new corporate partnerships and events.

“I am excited to join the Smile Network team where I will be able to combine my experience in the corporate arena and my passion for non-profit work,” said Freimark. “I have seen firsthand the work Smile Network does when I participated in a mission to Mexico and I am honored to be a part of this
organization that is truly changing the lives of children throughout the world, one smile at a time.”

Freimark has nearly 20 years experience in marketing, corporate partnership and event planning. She previously was the Director of Marketing and Events for Mpls.St.Paul Magazine. Prior to that, Freimark was the Director of Marketing for Intercollegiate Athletics at the University of Minnesota, Account Executive at Carlson Leisure Group and Associate Sponsorship Manager at Mall of America.

Friday, January 17, 2014

Governor names Prouty, Rumpza, Emerson to ServeMinnesota Board

Three Twin Cities public relations and public affairs professionals have been named by Governor Mark Dayton to a public service board – ServeMinnesota. Reappointed to the board are Nate Prouty, Vice President for Accounts at the Public Affairs Company and Bob Rumpza, President of RumpzaConsulting. Appointed for the first time is Elizabeth Emerson, Director of Government Relations at Goff Public.

ServeMinnesota, officially known as the Minnesota Commission on National and Community Service, is responsible for operating AmeriCorps in Minnesota. ServeMinnesota’s signature program is the Minnesota Reading Corps, which matches more than 1,000 AmeriCorps tutors with more than 30,000 Minnesota students, Age 3 to Grade 3, who need help to read up to grade level.
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