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Saturday, September 30, 2006

Job - Carmichael Lynch Spong - Public Relations Counselor

Thursday, September 28, 2006


Wednesday, September 27, 2006

Risdall promotes Showalter to vice president

Risdall Advertising Agency (RAA) announces the promotion of Wendy Showalter to vice president, account supervisor.

“At Risdall, we value both client and internal agency relationships,” says John Risdall, chairman of RAA. “Wendy brings experience and passion in servicing both aspects.” Showalter joined RAA in November 2004 as an account supervisor. She provides project management in Web design, print collateral, branding and event staging for a variety of clients including BioScrip, Brown College, the Jeremiah Program, Ron Clark Construction and Stormwater Authority.

Prior to joining at RAA, Showalter worked with Web design firm Zentropy Partners as a content manager for the Microsoft account. She also spent time with the sales promotion firm Roth Graham where she successfully managed the direct mail campaigns and developed an entire billboard branding campaign for CenterPoint Energy, formerly CenterPoint Energy Minnegasco.

Tuesday, September 26, 2006

Job - Weber Shandwick - Senior Account Executive/Account Supervisor Healthcare

Carmichael Lynch Spong Names Dome Managing Principal, Chief Creative Officer

Carmichael Lynch Spong (CLS) has tapped public relations veteran Doug Dome to be managing principal, chief creative officer. Dome joins the firm from Chicago-based Dome HK, where he has served as president since 2004. A recognized, award-winning creative leader and consumer marketing expert, Dome will play an integral role in supercharging the growth of CLS, ensuring that the firm sets the high-water mark, achieves its goal of doubling its business in the next five years and maintains its position as champion of best practices.

"We've found a like-minded, highly regarded industry leader who is the perfect fit for our team," says Doug Spong, managing partner. "Doug is a kindred spirit with similar values who aligns wonderfully with our upbeat, creative culture. He'll stoke the fire and bring a great amount of heat to CLS as we’re poised for expansion."

Dome will focus his expertise in managing many of the firm's rapidly evolving areas of business including experiential and lifestyle marketing, ethnic marketing and marketing to women, youth, GLBT and mature adults. In addition, he will manage all digital elements across the firm. He will be based in the firm’s Chicago office.

"Right now is absolutely the best time to join the CLS team. I'm excited to help manage a leading firm that has a sterling reputation and shared vision," Dome says. "I surveyed the country for a shop offering top-notch creativity, and CLS stood out."

Dome joins CLS after building a successful career as an entrepreneur and business manager, and as the founder of two nationally recognized boutique public relations firms. As president and U.S. creative director of Dome HK, he led an award-winning, creative marketing communications boutique agency based in Chicago . The firm was created in 2004 when acquired Dome Communications, the agency Dome founded in 1997. Over the course of seven years, Dome HK built a blue-chip client roster and established itself as the nation’s premier creative public relations boutique.

Prior to starting Dome Communications, Dome was managing director of public relations and events for the Impact Communications Group, a subsidiary of Foote, Cone & Belding (FCB) in Chicago . Before working for FCB, Dome was manager of public relations for the Central Division of MCI Telecommunications Corporation. He also served as the opening director of public relations and promotions for the Fairmont Hotel-Chicago. Dome began his career with Marshall Field’s department store, where he rose to the position of corporate manager of special events.

Dome holds a master’s of management degree in marketing and international business from the J.L. Kellogg Graduate School of Management, Northwestern University , and a bachelor’s of arts degree in business administration from Alma College , Alma , Mich. He teaches graduate-level integrated marketing communications at the University of Chicago . Dome also is a sought-after speaker and is authoring a book on creativity and workplace innovation. He resides in Chicago .

Who is a Journalist?

When Jon Stewart of "The Daily Show" wins a Journalism award...

When cell phone photos of London bombings appear worldwide...

And when citizens turn to blogs as a primary news source...

Who is considered a journalist?

Join the University of St. Thomas as they explore this question at the 2006 Whalen Symposium on Media Ethics.

Tuesday, October 17, 2006
6 p.m. Opening Reception
7 p.m. Panel Discussion and Public Forum

St. Thomas University
O'Shaughnessy Educational Center Auditorium

Contact Wendy Wyatt at

Monday, September 25, 2006

Minnesota PRSA Starts Member Mentorship Program

Are you a member of Minnesota PRSA? If so, I have some exciting news! If not, well maybe this will persuade you! Minnesota PRSA is launching a member Mentorship Program.

The goal of the program is to allow newer public relations practitioners to grow professionally through their association with a seasoned practitioner and experienced professionals the chance to give back and help ensure the future growth of the public relations profession.

Mentoring relationships can give people the insights they need to take the next step in their careers, or give them the inspiration to truly excel. Mentors and protégés can share in each other's successes and offer support during challenging career moments.

But a mentorship relationship is more than just a cheerleading session or job search help, it's an opportunity to help guide newer professionals through the nuts and bolts of public relations, and show them how to turn theory into practice. It's a mentor's chance to help ensure that tomorrow's public relations leaders have the tools they need to move the profession forward.

Available only to members of Minnesota PRSA and PRSSA, the Mentorship Program is designed to address both immediate and long-term member needs. The Program provides two venues for members to seek counsel and guidance:

  • Traditional one-on-one mentor/protégé relationships that matches a mentor and a protégé who have similar areas of work experience and mutual interests. Following an initial face-to-face meeting, the mentor and protégé determine the dynamics and frequency of the relationship.
  • eMentoring program where members can submit questions online and receive confidential responses via e-mail from a panel of local senior professionals.

Recognizing that being a mentor or a protégé may be a new experience for some, Minnesota PRSA developed a mentorship resource library that provides site of articles and materials focusing on how to develop and foster a mutually beneficial mentoring relationship.

If you have questions on the program or would like more information, please contact Eva Keiser, APR at or .

Saturday, September 23, 2006

Caguin and Husband wish they knew how to quit Colle+McVoy

Mike Caguin and Eric Husband wish they knew how to quit Colle+McVoy. But just over a year after they left the agency to work as senior creatives for Butler Shine Stern and Partners in Sausalito, Calif., the two returned to Minneapolis to handle ACD responsibilities for Colle+McVoy.

"Why are we back? Simple, Colle+McVoy is doing great work and has lots of potential. And we wanted to get back to Minnesota." said Caguin.

"When we left, things were just starting to get rolling here at Colle+McVoy. Butler Shine was an offer we couldn’t pass up, but we felt it was a good time to come back," said Husband.

For those of you keeping score, it's Caguin and Husband's third time back at Colle+McVoy.

While at Butler Shine, Husband and Caguin worked on BMW MINI, Sun Microsystems, Coca-Cola and Sprite. The team helped create the MINI fuel economy campaign and the MINI shared space campaign—a series of ads that take advantage of the car’s small size to donate the remaining ad space to nonprofits.

"It's of course a compliment to have them back, in our new downtown space, working on our clients instead of someone else's," says John Jarvis, Colle+McVoy CEO and chief creative officer. "That's nice, but really, most of all, we like them. And their work isn't bad either."

Friday, September 22, 2006

Job - Hanley Wood Marketing - Account Supervisor

Thursday, September 21, 2006

Hanley Wood hires Weber

The Twin Cities office of Weber Shandwick began work for Hanley Wood, a media and information company, as Hanley Wood announces the results of a new survey at the American Housing Conference in Chicago on September 26.

“Hanley Wood has been serving the housing and construction industries for more than 30 years, and we’re honored they have chosen Weber Shandwick to promote their insightful new study and conference,” said Sara Gavin, president of Weber Shandwick’s Twin Cities office.

Hanley Wood is the premier media and information company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. Hanley Wood is North America’s leading provider of home plans.

Bayness promoted at Weber

The Twin Cities office of Weber Shandwick today announced the promotion of Brittany Bayness to account executive.

A member of the Corporate, Community & Public Affairs practice, Bayness joined Weber Shandwick in 2003. She provides both local and national media relations and communications support for clients.

A graduate of Luther College in Decorah, Iowa, Bayness holds a bachelor's degree in communication and English. She is a native of Port Byron, Ill.

Boyle joins Tunheim Partners

Tunheim Partners is pleased to announce that Jim Boyle has joined the company as a vice president.

Boyle offers more than 25 years of experience with expertise in public relations, primarily in the non-profit and marketing sector. Prior to joining Tunheim Partners he worked eighteen years with the United Way as the vice president of marketing and five years as the executive director at the Alliance for Families and Children in Hennepin County . In addition, Boyle established his own consulting practice in 2000, providing strategic marketing, branding and public relations counsel to a variety of clients in both the non-profit and private sectors.

Boyle brings his extensive background and knowledge to Tunheim Partners and will focus primarily on clients and new business in the government and not-for-profit arenas. Tunheim Partners’ President and CEO, Kathy Tunheim said, “The growing opportunity we have in working with coalitions is one of the reasons we sought an experienced professional like Jim. His significant track record in working with myriad volunteer and coalition efforts can provide immediate value to a number of our current client assignments

Wednesday, September 20, 2006

For Your Usefull/Useless Information File

It may not come as a surprise to those who know me, but I pride myself on being ahead of the technology curve. At times however, I see someone do something on the computer that makes me wonder if I am a total computer idiot. Keyboard shortcuts is one area I could improve on.

For example, the other day I was sitting in a meeting where a video was being shown. It is always awkward when showing a video in Windows Media Player to make it a full screen without interrupting the movie. Well, I learned that by clicking Alt+Enter it makes it full screen or if you prefer to use Real Player for video it is Ctrl+3.

Then later that week, I was watching a co-worker trying to insert a row in an Excel spreadsheet. Imagine my delight when I saw that after inserting one row you can repeat this move by clicking F4, which is the repeat key. Awesome!

My point? There are a million shortcuts out there and every once in awhile you are hit with one that is so obvious (and helpful) it makes you wonder why you never knew about it before. Anybody else feel my pain?

For a complete list of Microsoft shortcuts click here.

Tuesday, September 19, 2006

AdFed Presents: "Behind the Music - Inside Twin Cities Radio "

Spend the evening learning the secrets and scandals of Twin Cities radio. Mix and mingle with your favorite radio hosts, the people who pay them to do it and your fellow advertising geniuses.

If that's not enough - prizes like an iPod Nano, restaurant certificates, free membership and many more will be awarded throughout the night. Bring a buddy who hasn't been to an Ad2 event and you'll get two free drink tickets!

Been thinking about joining Ad2 but can't commit? This is the night to do it. Join at the event and your name will be entered into the drawing for great prizes. If you pay at the event and win - rip up the check - it is now a free year of Ad2! Renewing Ad2 members will also be entered in the drawing.

Date: Thursday, September 21
Location: Five Restaurant & Street Lounge (2917 Bryant Avenue South, Minneapolis)
Time: Starts at 5:30
Costs: Free to Ad 2 members who register ahead of time; $5 to non-registered members; $15 to nonmembers who register ahead of time; and $20 to non-registered nonmembers

Register for 2006 Midwest District Conference TODAY and WIN

Register today, Tuesday, Sept. 19, 2006, and you’ll automatically be entered into a drawing where the winner receives a $50 gift certificate to a local restaurant. Click here to register online or call the Minnesota PRSA office at . The winner will receive his or her gift certificate via mail the week of Sept. 25, 2006.

About the Midwest District Conference

Themed “Go the Distance,” the day-long Midwest District Conference will feature speakers, workshops and roundtable events catering to all levels of professional.

During the morning keynote address, PRSA president and CEO, Cheryl Procter-Rogers, APR, Fellow PRSA, will share her observations about why the public relations profession has become more critical than ever to the success of business. Chester Burger, APR, Fellow PRSA, will deliver the luncheon keynote speech, which explores how communications professionals become noticed and sought after by management.

Other highlights include breakout sessions for junior-level practitioners focusing on skill building, sessions for senior-level professionals examining relevant topics, and roundtable discussions for members of all levels.

For more information, visit

AMA Fall Networking Event

Join the Minnesota chapter of the American Marketing Association for their Networking, Nine Ball, Drinks, and Appetizers event Thursday, Sesptember 28, 2006 at Brunswick's in Minneapolis.

Join your colleagues, associates, and competitors for some serious stress relief. And, members can register for a FREE ticket to our Annual Conference.

Play some nine ball, cut throat cricket, or simply hang out on the patio and enjoy the appetizers with a complementary beverage. No sales pitch. No presentation.

Just some serious fun, networking, and time to rejuvenate your marketing soul.

Non-members will have the chance to win a free pass to a monthly meeting!

The event begins at 5:15 pm and is free for AMA Members and Students, just $20 for non-members.

Get more details and directions at

Monday, September 18, 2006

Twin Cities AWC now Minnesota Women in Communications

The Association of Women in Communications Twin Cities announces a new chapter in its 86-year history. (MWC) is the Twin Cities newest professional association, created to meet the dynamic needs of the current membership and further the support of the local professional communications industry. The new organization will host a kick-off event, “Energizing Business, Transforming Careers,” open to all interested professionals on Thursday, Oct. 5 from 5:30-9 p.m. at the Minneapolis Central Library.

Since the early 1920s, the Association for Women in Communications Twin Cities has played an active role in the careers of local communicators. From hosting renowned speakers to fighting illiteracy, the local chapter of the national organization has been dedicated to serving its members and the community.

Responding to a membership survey that indicated a clear preference for the benefits provided at a local level, the AWC Twin Cities Board of Directors approved the formation of an independent organization. Effective September 6, 2006, AWC Twin Cities will discontinue its official chapter relationship with the national organization of the Association for Women in Communications and launch Minnesota Women in Communications.

“While the decision to form an independent organization was a difficult one to make, it clearly was the most logical choice. This growing metropolitan area is home to a prospering communications industry that deserves more opportunities for professional development and more awareness as to the positive contributions communicators make within our business community,” says MWC president, Sarah Sladek.

Leading the launch of this new organization is Minnesota Women in Communications’ 2006-07 Board of Directors:
  • President: Sarah Sladek, Limelight Communications, Inc.
  • Vice President: Kary Delaria, independent public relations professional
  • Past-President: Barb Ernster, editorial consultant/writer
  • Chief Events Officer, Wendy T. Huckaby, YMCA Twin Cities
  • Events Officer, Dawn Skelly, Carlson School of Management
  • Chief Marketing Officer: Kate Roberts Edenborg, Gillette Children’s Specialty Healthcare
  • Marketing Officer: Sara Masters, RSM McGladrey
  • Chief Member Benefits Officer: Wendy Zins, Wendy Zins Photography
  • Member Benefits Officer: Maureen Mook, Wells Fargo
  • Treasurer: Janette Law, Tableau Productions
MWC’s board of directors will introduce the new association at the kick-off event, “Energizing Business, Transforming Careers,” on Thursday, October 5 from 5:30-9 p.m. at the new Minneapolis Central Library.

In addition to unveiling the new MWC identity, the event will feature presentations by Laurie Healy, Iconoculture’s director of corporate marketing, and Jennifer Kompelien, principal of Open Dynamics, Inc. The speakers will inform attendees how to energize their business and transform their careers by providing trend projections, career coaching, and skill assessments.

The MWC kick-off event is made possible by the following sponsors: Amundson Communications; Inetium – Business-Intimate Technology Solutions; Amy Holewa, Income Planning Group LLC; Faith McGown, Coldwell Banker Burnet; Jill Middleton, Bankers Mortgage Company.

Thursday, September 14, 2006


The Twin Cities office of Weber Shandwick today announced the hires of new employees in the technology, consumer marketing, healthcare and corporate, community and public affairs practices.

Upon completion of an internship, Alison Baker has joined the consumer marketing group as an assistant account executive. Prior to joining Weber Shandwick, Baker worked on Iowa Congressman Jim Nussle's gubernatorial campaign. A native of Bettendorf, Iowa, she is a University of Iowa graduate with a bachelor's degree in journalism and political science.

Jenny Kramer was hired as an assistant account executive in the consumer marketing group upon completion of an internship. Kramer was previously employed by Christopher Cardozo Fine Art and completed a communications internship with the American Heart Association. A native of Roseville, Minn., Kramer has a bachelor's degree in international management and Spanish from Gustavus Adolphus College.

Upon completion of an internship, Rachel Lonsdale has joined the healthcare group as an assistant account executive. Prior to joining Weber Shandwick, Lonsdale completed an internship with WKOW-TV in Madison, Wis. A native of Eau Claire, Wis., Lonsdale graduated from the University of Wisconsin-Madison and has a bachelor's degree in communication arts and political science.

Aaron Masterson has rejoined the technology practice of Weber Shandwick as an account supervisor. Prior to returning to Weber Shandwick, Masterson managed technology accounts for Haberman & Associates, providing strategic public relations counsel for clients including MTS Systems and Stratasys. In his previous position in the technology group at Weber Shandwick Masterson implemented media and industry analyst relations programs. A native of Richfield, Minn., Masterson has a bachelor's degree in journalism and mass communication from Drake University.

Becky Musolf joined the technology group as an assistant account executive after completing an internship with GolinHarris, Weber Shandwick's sister agency in Chicago. Musolf has a bachelor's degree in strategic communication, with an emphasis in public relations, from the University of Minnesota and hails from Rogers, Minn.

After completing an internship, David Ratz has joined the technology group as an assistant account executive. Prior to joining Weber Shandwick, he was a public relations assistant for North Dakota Wellness Center. A native of Red Wing, Minn., Ratz is a graduate of the University of North Dakota and has a bachelor's degree in communications with minors in aviation management and political science.

Deanna Petersen was hired as an account supervisor in the corporate, community & public affairs group. Petersen will serve significant public affairs and corporate clients. Prior to joining Weber Shandwick, she was the marketing director of Big Brothers Big Sisters of America. A native of Cold Spring, Minn., Petersen received her bachelor's degree in communications and public relations from the University of St. Thomas and her master's degree in cultural and media studies from the University of Natal, Durban in South Africa.

Wednesday, September 13, 2006

Tunheim Partners Hires Patrow

Tunheim Partners, a Minneapolis-based public relations and public affairs agency, is pleased to announce that Kris Patrow has joined the company as an account supervisor.

Patrow brings more than 20 years of national and international media experience with expertise in the health care industry. She is a former broadcast journalist who specializes in media relations, communications strategy and production.

Patrow possesses a deep understanding of the health care industry and the policies affecting it. She is knowledgeable on topics ranging from medical procedures and devices to industry regulations. For six years, Patrow was the senior producer for “American Medical Television” where she researched the latest medical advances and innovations in medical technology.

Patrow is an award-winning broadcast journalist. She worked for KSTP for six years as their weekend morning news anchor. She was also a weekday reporter and was the station's primary reporter covering the health care industry. Patrow was responsible for monitoring and spearheading coverage of medical breakthroughs, health warnings, new technology, product safety, pharmaceuticals, and regulations.

Prior to joining Tunheim Partners Patrow worked as a producer/reporter for The Mercury Group, a national production company. She covered health care issues during the 2004 presidential election and helped clients such as Doctors for Medical Liability Reform, a national coalition of doctors, push for reform during the presidential election.

Time is running out...

Time is running out to register for the PRSA 2006 Midwest District Conference to be held September 21, 2006 at the Millennium Hotel, Minneapolis, MN. Early-bird registration ends tomorrow. Get registration information and details on the days events by visitng Minnesota PRSA's web site.

Monday, September 11, 2006

Remembering the 5th Anniversary of September 11

How sobering it is to think back five years ago today. I had been married 6 months almost to the day. I was at work early that day and was struggling to get on the internet to read the Star Tribune business section. It was amazing how quickly my frustration change to grief when I learned the reason for the slow internet access was what we now have coined the events of September 11.

Today, as I look back on the tragedy my thoughts and prayers go out to the families that lost loved ones that day and in the days following. I offer a special thanks to all our service men and women who responded that day and who have helped to keep our homeland safe since then.

In the words of poet, George Santayana, those who do not read history are doomed to repeat it. We must never forget.

Thursday, September 07, 2006

Job - Weber Shandwick - Account Executive/Senior Account Executive

Keiser joins Risdall McKinney as VP

Risdall McKinney Public Relations announces the addition of Eva Keiser, APR, vice president.

"Clients increasingly look to their public relations firm to deliver results that matter beyond media coverage," says Rose McKinney, APR, president of Risdall McKinney. "Eva's addition expands the agency's depth and experience across a wide range of industries and disciplines."

Keiser has a proven track record of success and expertise in business-to-business marketing communications. Prior to joining Risdall McKinney, Keiser spent more than a decade at Padilla Speer Beardsley where she held positions of increasing responsibility and maintained a portfolio of clients, including Rockwell Automation, SUPERVALU, Johnson Controls and Oshkosh Truck.

"Having worked with a clients with varying sizes and unique business challenges, my goal has always been to help organizations strategically and effectively communicate to the audiences important to their success," says Keiser. "I¹m excited to be a part of an organization that delivers a truly integrated communication approach."

Earlier in her career, Keiser gained a wealth of tactical and strategic communication experience through working on political campaigns, with grassroots organizations and at various print and broadcast media outlets.

Recognized in the industry for her work, Keiser has won numerous national and local awards including two Bronze Anvils from the Public Relations Society of America (PRSA) and two ProComm awards from the Business Marketing Association. She also serves as a senior judge for the national PRSA Silver and Bronze Anvil competitions.

An accredited member of PRSA since 2001, she is active in the Minnesota public relations community chairing numerous Minnesota PRSA committees and serving as editor for the chapter¹s newsletter for five years. She is currently helping the chapter develop a member mentorship program.

Keiser holds a bachelor's degree in journalism from the Southern Illinois University and a master's degree in mass communication from the University of North Dakota.

She resides in Northeast Minneapolis with her husband and two sons.

Padilla Speer Beardsley Welcomes Three New Account Staff

Padilla Speer Beardsley, an independent public relations consulting firm with offices in Minneapolis and New York, announced today that Madeline Riggs, Andrea Goodall and Lora Johnson have joined the firm’s Minneapolis office to support its growing manufacturing and technology practices.

Riggs joins Padilla Speer Beardsley as an account executive and works for clients such as Milwaukee-based Rockwell Automation and Briggs & Stratton, as well as Savage, Minn.-based Fabcon.

Goodall joins the firm as an assistant account executive working with clients Rockwell Automation, Pittsburgh-based Vocollect and Minneapolis-based Protomold.

Johnson joins as an assistant account executive and supports Rockwell Automation and Milwaukee-based Johnson Controls.

Wednesday, September 06, 2006

New Digs for Mayor Rybak?

Should Minneapolis Mayor R.T. Rybak ever decide to switch the podium for the pen, there could be a copywriter job waiting for him at Minneapolis’ "newest" downtown agency, Colle + McVoy.

The mayor, well known for supporting downtown investment and championing business growth, yesterday received the keys to Colle + McVoy in honor of “City of Minneapolis Day” – a proclamation by the 130-person advertising, marketing and public relations agency to mark its first day in new offices in the historic Wyman Building at First Avenue North and Fourth Street.

Colle + McVoy CEO John Jarvis presented Mayor Rybak with the keys to the agency and declared Tuesday, September 5, "City of Minneapolis Day" at a special event outside the Wyman Building. The mayor, Colle + McVoy employees and their new Warehouse District neighbors were treated to and entertained by the pulsating, percussive sounds of local band Savage Aural Hotbed.

"It would be a little presumptuous to ask the mayor to declare today 'Colle+McVoy' Day," says Jarvis. "We’d wait at least a week or so for something like that. But we are proud to be part of the booming downtown community and declared today City of Minneapolis Day to honor Minneapolis’ business success and to thank R.T. Rybak and his staff for creating an attractive and energizing place for businesses to converge and call home."

Jarvis gave Mayor Rybak a warm welcome and the keys to the agency should the mayor ever decide to drop by or lend a hand with the agency’s business or long list of non-profit clients.

"We know R.T. can turn a phrase or two and get things done," adds Jarvis. "So if he ever wants to try his hand at copywriting we’ll have a chair waiting for him among our teams. Now, he can let himself in."

Colle + McVoy also has another, equally serious order of business to attend to on its first day in its new space – the announcement of its new "bar of record." Although response was fast and furious to an agency request for proposal (RFP) to all neighborhood bars and restaurants, The Imperial Room, just across the street, won out with the creation of a signature "Colle+McVoyage" blueberry and Stoli cocktail. "They obviously know a good business opportunity when they see it. We agency types like to let off steam after a busy day in the office," adds Jarvis. "I think the whole neighborhood’s going to see a little boom in business once all 130 of us are let loose in the area."

Tuesday, September 05, 2006

Reminder -- PRSA Midwest District Conference

Public relations professionals from across the region will convene in Minneapolis for the inaugural Midwest District Conference September 21. Themed “Go the Distance,” the day-long conference will feature speakers, workshops and roundtable events catering to professionals at every level.

During the morning keynote address, PRSA president and CEO, Cheryl Procter-Rogers, APR, Fellow PRSA, will share her observations about why the public relations profession has become more critical than ever to the success of business. Chester Burger, APR, Fellow PRSA, will deliver the luncheon keynote speech, which explores how communications professionals become noticed and sought after by management.

Other highlights include breakout sessions for junior-level practitioners focusing on skill building, sessions for senior-level professionals examining relevant topics, and roundtable discussions for members of all levels. Specifically, some sessions include:

Skills Series Workshops (junior practitioners)
• Engaging Your Readers: Crafting a Strong Beginning
• A Comparative Look at Public Relations and Publicity

Masters Series Workshops (senior practitioners)
• Crisis Communications: The Good, The Bad and The Ugly
• How Community Relations Affects Corporate Reputation

Roundtable Discussions
• Diversity: Discovering the Business Case
• Communicating the Value of Public Relations

With less than a month until the Midwest District Conference, public relations professionals in the seven-state area are gearing up for what is expected to be an amazing slate of career-building discussions.

What: Minnesota PRSA Midwest Conference
Date: Thursday, Sept. 21, 2006
Where: Millennium Hotel Minneapolis
1313 Nicollet Ave.
7:30 a.m. to 8 a.m. Registration, breakfast and networking
8:15 a.m. to 4 p.m. Morning and afternoon breakout sessions
Noon to 1:30 p.m. Lunch and keynote from Chester Burger, APR, PRSA Fellow
4 p.m. to 6 p.m. Social gathering and networking
Cost: Full program
PRSA member $180
Nonmember $220
Student $90

Dine + One (includes lunch or breakfast seminar plus one additional session)

PRSA member $120
Nonmember $160
Student $30

Those registering after Thursday, Sept. 14 will be charged an additional $25.

Click here for more information and to register for the event.

Friday, September 01, 2006

No Web Traffic...Is no one else working?

I gather by the lack of Web traffic to today, that I am the only one working!?! Well at least I know someone is having fun. Hope you all have a great Labor Day weekend.

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