Exponent PR today announced that has been hired as an associate. Chow will assist with the agency’s burgeoning social and digital capabilities, and will support work for the Land O’Lakes, International Olive Council and Cenex accounts.

WHAT:
An inspiring and thought-provoking presentation that begs listeners to capture and reflect upon momentous occasions in their lives and use them to move forward and shape their future. The presentation shares anecdotes from the career of Kris Finger, a director of global accounts for HelmsBriscoe, a global leader in meetings procurement and a significant volume purchaser in the meetings and event industry. With tales of mid-level management as well as building and owning a small business, Kris recounts her journey on how she accomplished her goals and how others can Go Make it Happen.

Kris Finger boasts more than 20 years of experience and has planned over 1,000 meetings and conferences for more than 100 different professional associations. In her role at HelmsBriscoe, she assists meeting planners source conferences at the best facilities in the world--handling site selection, contract negotiation and risk mitigation.  Prior to joining HelmsBriscoe, Ms. Finger founded and operated Nonprofit Solutions from 1996 until its sale in 2010. The company provides administrative, management and support services to nonprofit organizations and professional associations. Initially working out of her home, she built the organization up to a multi-million dollar entity representing more than 30 clients with a staff of 20.

WHEN:
Wednesday, September 19, 2012, 6 - 8 p.m.

WHERE:
Olson
Rooftop Terrace



Registration:  http://tcbpnpresentsgomakeithappen.eventbrite.com/

The Minneapolis office of today announced the promotion of to vice president in its Technology practice.

• How to creatively approach the problem
• Exercises that get teams thinking in new ways
• Ways to avoid the standard “stand in front of a white board and shout ideas” approach
• Leverage creative use of new channels and technologies
• Use the available data and analytics as a launching point for high impact campaigns

Exponent PR has hired as a practice leader at the agency.

has joined Fleishman Hillard as an account executive to support our growing consumer and healthcare practices. She was most recently an assistant account executive at Padilla Speer Beardsley in its consumer marketing practice. Previously she was a brand public relations contract employee at General Mills, working for a variety of the company’s brands. She is active in the Minnesota Chapter, Public Relations Society of America, where she is a member of the Classics Awards committee. Sarah is a 2009 graduate of the University of Minnesota, where she majored in journalism with an emphasis in public relations and strategic communication.

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It's the dog days of summer. We're long past the 4th of July, several excruciating weeks away from the Great Minnesota Get Together and months away from the annual MIMA Summit.

Join us on Wednesday, August 15, at Nicollet Island Pavilion for Our Fair Interactive State, a MIMA social event that brings together two of the best things about the North Star State: interactive marketing and foods on sticks.

Step right up to win prizes (from our 2012 Summit speaker's books to a free ticket to the 2012 MIMA Summit), chow some fair foods and hear what we have planned for this year's MIMA Summit.
I know we say this every year, but it's shaping up to be the best Summit yet. Before you find yourself among 1,000 of your closest friends at this year's Summit, we're offering up a little sneak peek of the biggest digital conference in the Midwest, with speakers expounding on eight themes: 

• Breaking Boundaries: Our conference theme track, with speakers who offer both geek cred and big ideas to impact and inspire every level of your organization.
• Case Studies: Learning from experience and sharing examples of best practices in social, mobile, measurement and content strategy.

• Designing Interactive Experiences: Exploring the interconnected topics of user experience, information, interaction and visual design.
• Digital Paid Media: For when you want to go out into the world, grab people where they are, and bring them back to your online presence. 
• Digital Workflow: A deep dive into project management strategies and new ways of thinking for all stages of content and platform creation.
• Emerging Trends: Exposing the ideas that will shape our industry and our world in years to come.
• Online/Offline Convergence: At the intersection of traditional behavioral analytics and today's digital culture, learning what makes people engaged, how businesses can compete and how to foster engagement both online and offline.
• Reputation and Influence: Helping you tackle the challenge of managing reputation and cultivating influence in an evolving digital/social marketplace. Or, just come for the beer.
  
  Register online now.

’s 2012 Lucky 13 internship may end this week, but two of the eight summer interns -- Marlena Jordan-Childress and Michael Santee – will stay as the newest employees in the agency’s unit.  Jordan-Childress is a Chicago native and University of Minnesota graduate; Santee graduated from Drake University and hails from Kansas.  They were among the nearly 400 applicants who competed for the internship via a 13-tweet job application that brought eight interns from seven different states (and Guatemala) to Minneapolis for the summer.

• Laura Fitzpatrick (strategic planning): “Creativity is best fostered by collaboration.”
• Sofia Morales (account management): “Recognizing what each department brings to the table makes one a better account manager, and your team will acknowledge it.”
• Cody Levin (strategic planning): “Collaboration, especially between departments, is crucial to success.”
• Laura Romer (copywriter): “You need to trust each other’s set of skills.  The end product will always suffer if you can’t listen and be collaborative.”
• Dennis Bukowski (art director): “It was huge that we had our own project and our success hinged on us working together.  You really learn and grow as a team when you mutually invest all you have to offer.”
• Michael Santee (media):  “Everyone is full of great ideas.”
• Marlena Jordan-Childress (media):  “Not to be afraid to ask questions!”
• Amy Zhong (media): “The importance of being proactive.”

Join us at our first-ever Red Carpet Communications Celebration honoring Bronze, Silver and Gold Quill Winners and IABC Minnesota Volunteers!

Gather with fellow professionals to celebrate the best of Minnesota communications while enjoying authentic Spanish cuisine at Solera, downtown Minneapol

Featured Speaker

">Jeff Blodgett, State Director for the Obama campaign in Minnesota, will serve as keynote speaker at the event. Don’t miss this unique opportunity to hear his advice for running a winning, broad-scope communications campaign.

Event Details

IABC Minnesota Red Carpet Communications Celebration
Wednesday, September 26, 2012
5:30 -8:30 pm

Solera Restaurant and Event Center
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Register online now.

Today, the Minneapolis office of Weber Shandwick announced nine new hires in its Design and Development, Digital Communications, Farm and Food Advocacy, Financial Services and Healthcare practice groups.

• has been hired as associate technical director in the Design and Development practice.
• has been hired as a senior web designer in the Design and Development practice.

• has been hired as a social media strategist and community manager in the Digital Communications practice.

• has been hired as an assistant account executive in the Farm and Food Advocacy practice.

• has been hired as an assistant account executive in the Financial Services practice.

• has been hired as a senior account executive in the Healthcare practice.
• , and Jake Wallace have been hired as assistant account executives in the Healthcare practice.

Broadhead continues to grow its relationship with the animal health staple, Boehringer Ingelheim. The agency was recently named agency of record for Boehringer Ingelheim (Canada) Ltd (BICL) cattle division. Broadhead has worked with the same segment of Boehringer Ingelheim Vetmedica, Inc. in the United States for the past three years.

Broadhead will lead the development of all advertising, collateral, and public relations efforts for BICL’S expansive beef and dairy product portfolio. These brands include Express and Pyramid vaccines, Cefa-Lak and Cefa-Dri mastitis tubes and Metacam, a long-acting pain reliever for cattle.

“After seeing the work Broadhead has done with the United States cattle division, we knew it made sense to work with them here in Canada,” says Jelle Bergmans, bovine production manager for BICL. “Working with Broadhead in both Canada and the United States will increase opportunities for efficiency and consistency.”

Working with BICL not only compliments Broadhead’s work with the company’s United States cattle segment, but also the agency’s other Canadian accounts,  including the Canola Council of Canada and Canadian markets for AGCO and The Mosaic Company.

“This is a great opportunity for us to continue our work in Canada and to continue helping Boehringer Ingelheim Vetmedica, Inc. grow,” says Clifford Owen, vice president and account director at Broadhead. “Working with both the United States and Canadian segments will help provide a more consistent and effective message.”

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JOLLY TIME® Pop Corn, a privately held brand of the independent and family-owned American Pop Corn Company, has selected Haberman, Minneapolis, to handle public relations and social media.

“JOLLY TIME is a heritage brand looking to reach more consumers in a new way,” said Garrett Smith, president, American Pop Corn Company. “Haberman’s proven skill at delivering authentic stories to audiences really resonated with us — and we can’t wait to dig in. The agency’s PR and social media smarts will help us differentiate our five-generation, family-owned brand in a marketplace that otherwise includes huge corporate food processor brands.”

“We are so happy to be forging this relationship with JOLLY TIME — its company DNA matches so closely with ours,” said Brian Wachtler, president, Haberman. “JOLLY TIME is a pioneer — it’s the first branded popcorn ever produced. The added bonus is the company’s committed support of small family farmers. This couldn’t be a better fit.”

The American Pop Corn Company processes and markets JOLLY TIME Pop Corn products sold in all 50 states and around the world. The nearly 100-year-old, family-owned company is headquartered in Sioux City, Iowa and employs 180 people. The American Pop Corn Company offers a variety of traditional and microwave popcorn products, including the only microwave popcorn endorsed by Weight Watchers®.

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WHAT WILL I GET OUT OF THIS?
By the end of the event, you will hopefully have strongly concepted campaigns or designs that will be part of your advertising or design portfolio for years to come.
In the July workshop, Art Directors and Copywriters will work in groups of two.  Designers will work individually. Computers are encouraged so bring your laptop; but if you have no computer experience, don’t worry, your main goal is working your way to a killer concept.  Executions can come later.

In the August workshop, gain an understanding of social media and its necessity in today’s marketing landscape. Facebook and Twitter are just the beginning. We’ll help you learn which social media tools are best for you and how to use them to their fullest. This fun and engaging course is taught by instructors who use these tools every day and are passionate about sharing their knowledge with you.
Download the Social Media Workshop schedule: Social_Media.pdf 

WHO ARE THE INSTRUCTORS?

Your instructors will be working design and advertising professionals from top Minneapolis agencies. They have the highest standards to help you develop and improve your concepts.

WILL I WORK ALONE OR WITH A PARTNER?

Art Directors and Copywriters will work in groups of two. Designers will work individually. If you register with a partner, that partner will be your teammate for the entire workshop. Otherwise, we will pair you up and rotate partners per assignment.

HOW WILL I BE CRITIQUED?

You will receive feedback and suggestions from your fellow classmates as well as instructors. We realize that students will be from a variety of levels and will consider that during our critiques.

WHAT IF I DON’T KNOW THE COMPUTER PROGRAMS?

Your main concern is to focus on strong concepts first, then execution. You are encouraged, however, to take your work as close to completion as you can. But if you have no computer experience, don’t worry.Your main goal is working your way to a killer concept. Executions can come later.

WHAT IS THE SCHEDULE?

• July 27 – 29th, is for Art Directors, Copywriters and Designers.
• August 4 – 5th, is set aside for Social Media, download the schedule here: Social_Media.pdf
• Classes will run 9 to 5pm with a break for lunch at
  11:30 – 12:30pm.
• A detailed syllabus will be issued prior to the start of the first day.

Register now!