The Sherwin-Williams Company, one of the world’s leading coatings manufacturers and distributors, has chosen public relations firm Carmichael Lynch Spong as its agency of record for its Paint Stores Group’s architectural segments. The firm will help Sherwin-Williams elevate and maintain its status as the leader in the coatings industry by providing strategic counsel, creating awareness and building demand for the company’s products.

Based in Cleveland , Ohio , Sherwin-Williams is the largest producer of paint in North America and holds the number two position globally. In addition to paints, Sherwin-Williams manufactures a wide array of coatings, finishes, applicators and varnishes. Sherwin-Williams branded coatings are sold exclusively through 3,000 Sherwin-Williams owned and operated paint stores throughout North America . Carmichael Lynch Spong will serve the Paint Stores Group, which is the largest single operating division within The Sherwin-Williams Company.

“Carmichael Lynch Spong is the perfect firm for our business. They have a shared set of values, similar spirit, and a creative culture that’s contagious. We expect them to play a significant role in growing and supporting our brand,” says Ellen Moreau, vice president of marketing communications for Sherwin-Williams.

As one of the 15 largest public relations firms in the nation, Carmichael Lynch Spong represents a select portfolio of clients that are the leaders in their industries. Among the companies it represents in the home and garden industry are American Standard, the world’s largest manufacturer of bath and kitchen products; MasterBrand Cabinets, the second-largest manufacturer of cabinetry in North America and a Fortune Brands company; TRANE, the world’s largest manufacturer of heating and cooling; Therma-Tru, the nation's leading manufacturer and most preferred brand of fiberglass and steel residential exterior entry and patio door systems; Clorox, a leading manufacturer and marketer of consumer products; Lutron, the world's leading designer and manufacturer of lighting control systems; and the Maytag, Jenn-Air and Amana brands of the Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances.

“Sherwin-Williams is one of the greatest brands in America ,” says Douglas K. Spong, APR, president. “We are excited to be partnering with a 140-year-old company that embodies a rich history.”