If you have studied Internet marketing, you no doubt have learned about the value of promoting your brand through social media.  Most marketers will share their blog articles or promote their website on Facebook and Twitter every once in a while.  However, as a marketer you should know that Google+ deserves your attention.  There are some important advantages that Google+ has over other social networks.  It gives you the potential to attract a significant amount of traffic to your brand’s website.  Below I discuss some little known Internet marketing benefits of using Google+.

It is ideal for promoting your local business.  Let’s say that you are a web design business owner in Minneapolis with a website and you want to gain more recognition in the community.  If you make a Google+ page, you can get your shop verified as a local business.  This means that if someone searches for website design in Minneapolis on Google search, your business might show up.  Much more people will discover your site.  This makes Google+ potentially the best local marketing tool that you can use online.

Your posts can show up on Google search.  This is another tip related to search engine optimization (SEO).  If you write blog articles to market your brand (which you should), you should be using Google+ because Google+ posts can actually rank on Google search.  This means that your Google+ page can act as your brand’s blog.  For example, if you are writing a review on health products in Minneapolis, you could post your article on Google+.  When someone searches for health products in Minneapolis, they might see your blog article in their results.  If you only promoted that article on Facebook, there is a low chance that anyone would find it on Google search.

Google+ is great for connecting with influencers.  Google+ hangouts let you share your content with thousands of people that are interested in your niche.  If you are interested in health products, then you could join a group related to health products and share your content and expertise.  You can utilize Google Hangouts to further connect with leaders in your industry.  Your community posts may be found by users who are not even part of that community.  Now that’s exposure!

If you are looking to promote your brand through Internet marketing and social media, be sure to utilize Google+.  It will enhance your brand’s local reputation and boost your visibility online.