February luncheon event will feature Brian Hayes, who will discuss the changing nature of media metrics, how best practices are changing, and how companies can use new tools to maximize their returns.

Brian Hayes is Vice President, U.S. Central Region Sales for comScore's Media Metrix division. In this role, Brian is responsible for the Media Metrix Central Region sales and client service teams, and works with clients and prospects to understand how best to leverage the syndicated data for their needs. comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.

Brian has been with comScore since January 2005, and has helped to expand comScore's business among agencies, marketers, and media companies.

Prior to his time at comScore, Brian worked at the marketing firms Performics and SourceLink, both located in Chicago. During that time, he worked extensively with e-commerce and multichannel clients to help grow online sales and market share.

Brian is a graduate of Fairfield University and holds a Bachelor of Arts degree in political science. He resides in the northern suburbs of Chicago with his wife and three children.

Register online or contact the Ad Fed office at byFebruary 15 at 5 pm.
When: Wednesday, February 17, 2010
Time:

11:15 am - 1:00pm

Cost:

$25 for members
$50 for nonmembers
$25 for students

Additional $10 after February 15, 2010.
Location:

International Market Square
275 Market St, Studio 185
Minneapolis, Minnesota 55405