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Wednesday, April 29, 2015

Clarity Coverdale Fury designs Website of the Year

A new website for Clarity Coverdale Fury’s client Red Gold Tomatoes was recently selected as a 2014 Telerik® Sitefinity™ Website of the Year award winner in the Consumer Goods and Services Category. The global competition annually awards the best websites developed using the Microsoft partner’s Sitefinity Content Management System in a variety of categories.  The website, chosen as one of the sixteen category winners from a total of 380 nominated sites worldwide, received the accolade due to its creativity, design, user experience, functionality and overall presentation.

The full website redesign for Red Gold Tomatoes featured a simplified navigation, an updated design to achieve a modernized appearance and a more user-friendly experience. CCF also restructured the featured recipes to create a higher level of visual appeal, as well as designed a number of new functional widgets to allow Red Gold Tomatoes to showcase relevant recipes throughout the site. The agency partnered with Aptera, a development company based in Fort Wayne, Indiana.

“Our focus was 100% on the user experience. And by doing this we developed a site that our users put on par with many of the larger nationally recognized food and recipe sites,” said CCF President Rob Rankin.

“This project’s success is due in large part to a sound strategic plan implemented through great collaboration among client, vendor and agency. Together, we built a site that not only inspires visitors to cook great tasting recipes but elevates the rich history that makes Red Gold Tomatoes so unique,” said CCF Director of Interactive, Kathy Schlecht.

To learn more about the award, visit
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