Nicki Gibbs has been promoted to senior vice president, Strategy at Beehive PR. Gibbs will continue to focus on client strategy, business development and issues management, as well as expanding the agency’s research, insights and branding services.

“Nicki ‘s creativity, vision and strategic drive have been core to Beehive’s success and growth over the last 10 years,” said Lisa Hannum, Beehive PR CEO.

Gibbs was instrumental in developing the agency’s proprietary Insights service, helping clients turn real-time, market-facing research into business strategies that produce game-changing results. She also co-developed Beehive’s Branding service. Her issues management work includes crisis communications and guiding client organizations in solving complex business challenges, internally and externally. Gibbs joined Beehive in 2005 and most recently was vice president, Strategy. She has helped attract and lead client work for many Beehive clients during her tenure, including Christopher & Banks, Rasmussen College, University of Minnesota Health and 6pm.com, a Zappos company.