Hoffman brings to PadillaCRT extensive experience in branding and strategic marketing in the food and beverage industry. For the past six years, he served as executive vice president at Porter Novelli, where he provided strategic marketing communications expertise to food and beverage clients in all channels of the industry – consumer, foodservice and ingredient. Ed also previously founded the food marketing consultancy, The Varick Group, as well as held leadership roles at Landor Associates and Ketchum.
“The food, beverage and nutrition sector is a strong growth area for PadillaCRT, particularly given our extensive work with commodities. Ed’s depth of experience in food and beverage marketing will be key to our expansion in this area,” said Lynn Casey, PadillaCRT CEO. “Ed will be leading an exceptional group of talented individuals dedicated to all things food and beverage.”
PadillaCRT is currently providing strategic counsel and communications execution to a variety of food and beverage clients, including the Federation of Quebec Maple Syrup Producers, Florida Sweet Corn Exchange, Florida Tomato Commission, Hass Avocados, Les Vins Georges Duboeuf, North Carolina Sweet Potato Commission, Prosciutto di Parma, U.S. Highbush Blueberry Council, Van Gogh Vodka and Wines from Rioja (Spain).
“PadillaCRT has a stellar reputation in food, beverage and nutrition, and I’m excited to be a part of it,” said Hoffman. “With the agency’s other strong capabilities in branding, creative design, digital and health care, we expect great opportunities and great expansion in the food and beverage sectors.”
Hoffman is actively involved in several industry organizations, including the American Marketing Association, International Culinary Professionals and International Foodservice Editorial Council.