Spong has named as vice president of the agency. She is based at the agency’s Minneapolis headquarters.

Michaelis joined Spong in 2014 as a managing counselor, providing leadership to client teams in both the fast-growing food and nutrition and the home and design practice groups.

As vice president, Michaelis will continue in her account leadership role for clients Arla and Sherwin-Williams, and will also oversee the client relationship management leadership team.

Michaelis also serves as co-chair of the Minneapolis Chapter of the Interpublic Group (IPG) Women’s Leadership Network. In this leadership role, she has
organized events that help empower and promote the advancement, retention and recruitment of women in the industry.

Prior to Spong, Michaelis spent six years with Exponent PR in Minneapolis.

“Christine joined Spong two years ago, and has quickly proven herself to be an important member of our team,” said Julie Batliner, president of Spong. “The combination of her positive leadership, coaching and mentoring as well as her ability to drive business results for her clients and the agency puts her in the cream of the crop. We look forward to her success as vice president.”