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Monday, December 20, 2010

MarketingLab is celebrating its 10-year anniversary

MarketingLab is celebrating its 10-year anniversary. MarketingLab creates and implements marketing programs that establish relationships between brands and shoppers for a wide range of national companies, including Procter & Gamble, Qwest Communications, Lowes, Land O'Lakes, Regis, Delta Faucets and U.S. Bank.

“A lot of marketing agencies have come and gone in the past ten years,” said Rich Butwinick, president and founder of MarketingLab. “We established this company in a down economy, and ten years later we continue to thrive and generate positive results for a wide range of companies and brands. This anniversary is a milestone for our organization and it is as much a celebration of our partners over the years as it is for us – we couldn’t have done it without them.”

MarketingLab is an agency with expertise in working with marketers in consumer packaged goods, telecom, retailers, financial services and other channels who believe there is a better way to drive sales more effectively. Its entire business model – how they create, deliver and capture value – is based on providing marketing ideas and solutions that improve marketing efficiency and effectiveness. In other words, MarketingLab invents incredibly effective ways to change behavior and sell more stuff.

Based in Minneapolis, MarketingLab has grown leaps and bounds since being established ten years ago. In the last two years alone, MarketingLab’s revenue has grown 55 percent and it has increased its total number of employees from 14 to 23.

The agency offers a wide range of services, including shopper marketing, consumer and online promotions, one-to-one marketing, strategic planning and segmentation marketing, event marketing and sponsorship, sweepstakes execution and fulfillment, field marketing and more.