Reflective of its name, Workhorse Content is a new answer for organizations looking for best-in-class valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Workhorse Content is a joint venture between two Minneapolis firms: advertising, digital and brand strategy agency LEVEL, and digital marketing company Rocket55. Workhorse Content offers thoughtful, relevant content marketing that helps brands better connect with and engage customers. The co-leaders of Workhorse Content are John Foley, CEO, and Lois Dirksen, President and Principal Brand Strategist of LEVEL, and Steven Ayres, Founder and Strategic Director at Rocket55.
“When our firms started collaborating on projects last year, we quickly realized that LEVEL and Rocket55 complement each other in numerous ways – and that a joint venture would fill a void in the marketplace,” said Dirksen. “Instead of competing, we decided to work together from our respective positions of strength to offer a best-in-class content marketing company. Creating Workhorse Content elevates both of our firms while giving clients a one-stop resource.”
LEVEL and Rocket55 each have worked with well-known brands, including Medica, 3M, Cargill, Coca-Cola USA, Mall of America, Häagen-Dazs, GEICO Honda Race Team, Medifast, North Memorial Clinic, The New York Times and more.
“We feel that the partnership works because we can combine high impact copy and design with sophisticated multichannel strategies. By using analytics, benchmarking, and other measurements, we can uncover areas of a media strategy that are underperforming. We look for opportunity in the gap between current status and potential performance,” said Ayres. “Workhorse Content has the ability to develop brand relevant content that reaches the right audience – sounds easy, but what currently we see in the market is great content without channel distribution sophistication or great distribution with trite, irrelevant or harmful content. Today’s buyers are often proactively researching products and services online before making a decision. We feel strongly that most companies are missing big opportunities to interact with proactive buyers at most phases of the purchase cycle. ”
The Workhorse Content process starts with digging deep to understand a client’s business and marketing goals in order to create content that will deliver real results. Once the content is developed and published online, the Workhorse Content team continually analyzes the results and implements appropriate tweaks to maximize success.
“Solid positioning and strategic consulting combined with revenue-generating creative have set LEVEL apart from the competition and kept clients loyal,” said John Foley, CEO and Principal Brand Strategist of LEVEL. “With Workhorse Content, we are applying that approach to content marketing that drives revenue for clients.”