Chris Henderson becomes the latest creative talent coup for BBDO Minneapolis as Minnesota’s pioneering ad agency strengthens its team for aggressive growth.

Chris joins BBDO as Creative Director of the newly formed Proximity Minneapolis office to lead interactive work for the sixty-person BBDO Minneapolis. Henderson arrives from Colle+McVoy where he was Interactive Creative Director, producing award-winning work for Purina, Johnson & Johnson, New Holland, Aveda and other key clients. Before C+M, Chris spent seven years with Olson building the agency’s interactive department and rising to Executive Creative Director. At Olson, Chris won industry recognition for his work on Nike Bauer, Target, PBS and Formica.

At BBDO, Chris reunites with Brian Kroening, BBDO's Executive Creative Director who joined last September to lead the 78 year-old Minneapolis shop. The two Minneapolis creative veterans worked together at Olson when Kroening was Executive Creative Director and Henderson led its interactive work. The duo’s past success in attracting national clients will fuel their efforts in establishing Proximity Minneapolis as an interactive destination agency.

Formed in 2000, Proximity Worldwide is aligned with BBDO in 50 countries and is the most awarded integrated services network over the last eight years. Its North American headquarters are in Toronto where Proximity Canada was named Digital agency of the year in 2006. "We opened up Proximity Minneapolis with the vision of bringing Proximity’s global expertise and highly-lauded creative product stateside." says Kroening. "Chris is uniquely qualified to make it happen with his proven creative chops, contagious energy and a fire to tackle the never-been-done."

Henderson adds, "The digital chapter of the Minneapolis creativity story is still being written. I'd like to model Proximity Canada's impressive growth by bridging the cool soul of a digital boutique with the unmatched resources of a global network. With Brian at the BBDO creative helm we can do it."