Minneapolis-based reputation management agency, LaBreche, announces that Andrea Goodall and Mark Holterhaus have joined the firm as senior account executives. Goodall and Holterhaus will contribute to the company’s new and expanding business initiatives.

Andrea Goodall comes to LaBreche from Padilla Speer Beardsley Inc., where she served as a public relations consultant in the practice areas of manufacturing, technology and agribusiness working for clients such as BASF, Rockwell Automation, Vocollect and Protomold. Goodall has also worked for Neuger Communications Group focusing on non-profit communications, as well as Environmental Packaging International, a consultancy specializing in compliance with Extended Producer Responsibility laws for packaging, batteries and electronics.

Goodall is a member of the International Association of Business Communicators and the Turf and Ornamentals Communicators Association. She graduated magna cum laude from St. Olaf College in Northfield , Minn. , with a bachelor’s degree in English and minors in media and womens’ studies.

Mark Holterhaus is a strategic communications consultant with broad experience in both business and non-profit communications in the United States as well as overseas. Throughout his career, Holterhaus has established a strong reputation for his work with new media, e-marketing, online strategy and information design. Prior to joining LaBreche, Holterhaus managed technology, education and non-profit accounts for Tunheim Partners.

Holterhaus also spent several years coordinating online communications for the New Tactics in Human Rights Project, an international research and training project initiated by The Center for Victims of Torture. Holterhaus earned a bachelor’s degree in French studies from Carleton College in Northfield , Minn. , where he co-founded Periscope, Carleton College ’s first NPR-style radio program.

“We are thrilled to have found two individuals with such an impressive array of experience and accomplishments,” said Laura Boyd, president of LaBreche. “Mark and Andrea will be key assets to our team in helping to achieve our company’s growth goals through their extensive knowledge of strategic communications and knack for client service.”