In a year filled with recalls and resignations, Beckham and blockbuster deals, there were plenty of PR hits and misses. PRWeek's editorial team looks at the best and worst of the bunch.
http://www.prweekus.com/Book-of-lists-2007/article/100023/
Take a look and let me know who you think the best and worst were...here are a few of my favorites from the list....Who is missing?
Toughest jobs in communications:
7. Leslie Sloane Zelnik, partner at BWR and spokesperson for Lindsay Lohan
Zelnik had her work cut out for her in a year where Lohan had more than one stint in rehab, an arrest for driving while intoxicated, and continuing family drama, making her
popular fodder for the tabloids.
- As a sober young woman and reformed party girl - I always wonder if I could help her...
The upside is millions of kids will be spared harmful holiday gifts. But Mattel's next challenge is regaining the trust of skeptical, frightened parents. Happy New Year, indeed.
Frankly honest political quotes:
2. "I never understood that line. The point was to inhale. That was the point."
Sen. Barack Obama (D-IL) on his past marijuana use and President Clinton's famous excuse.
4."The first time you get there, you're all excited, 'My God, how did I ever get here?' Then, about six months later, you say, 'How the hell did the rest of them get here?'"
Former Sen. Mike Gravel (D-AK) and long shot presidential candidate speaking about his election to the Senate.
Honestly absurd political quotes:
3. "In Iran, we don't have homosexuals, like in your country. In Iran we do not have this phenomenon. I don't know who has told you that we have it."
Iranian President Mahmoud Ahmadinejad, in a speech at Columbia University.
Communicators we couldn't bear:
5. John Mackey
Apparently, the CEO of Whole Foods never got the transparency memo. In July, he was caught posting to the comments section of the company Web site's blog using a pseudonym.
- By 2007 shouldn't he have known better????
10. The iMoan
Steve Jobs caught heat when prices for the Apple iPhone were slashed by $200 shortly after it hit the shelves. But he offered early-adopter rebates, scored headlines, and got people back into the stores to spend their rebates on more merchandise.