For those of you, like me, that missed this years PRSA Profession Practices Conference here are some highlights of Peter Shankman's keynote address.
Peter Shankman’s lunch keynote at the Minnesota PRSA Professional Practices Conference (PPC) was full of thought-provoking statements. Here are a few of the more interesting ones that are most relevant to our industry:
· “Good viral [marketing] is not meant to be viral. It’s meant to be good.”
· “Companies no longer have the time to craft messages and disseminate news the way they want to. Press releases we know today will be dead within 36 months, and the concept is already dead.”
· “There is no such thing as privacy anymore – we were all photographed 150 times driving to work today.”
· “There is no difference anymore between a professional and a personal profile online.”
· “Transparency. Relevance. Brevity. These are going to be the basis for the next 100 years of PR and your personal life.”
· “Press releases are dead, so what will your voice be? It’s better to tell your story yourself than to have others do it for you.”
· “We’ve never had it so easy to get people to do our PR for us.”
For more on Shankman’s speech and the rest of the PPC, visit the Minnesota PRSA Web site.