The following post is courtesy of: online at: http://www.klsinteractive.com.
Your reputation is everything. What you say and what is said about you is more important than ever with the growth of the social media landscape. It’s a double edged sword. While social media makes it easy to build brand awareness online, negative publicity can quickly spiral out of control.
Your reputation is everything. What you say and what is said about you is more important than ever with the growth of the social media landscape. It’s a double edged sword. While social media makes it easy to build brand awareness online, negative publicity can quickly spiral out of control.
Online marketing companies now offer brand monitoring services to help you keep track of both your company’s and your competitors’ online brand mentions. However, brand monitoring should be more than a report. Successful brand monitoring is about turning intelligence into marketing strategy.
Here are some brand monitoring tools that can be leveraged for marketing purposes.
Use this tool to search for tweets containing your company name, competitors or keyword phrases. Respond to tweets where appropriate to establish yourself in the Twitter community and build brand recognition. You can also use to receive email alerts when certain keyword phrases are mentioned on Twitter.
Find forums in your industry by searching for keyword phrases. Join the top forums and actively participate in conversations. Build brand awareness by leaving your name and URL at the end of each post.
Search for blog posts and bloggers that write about your industry/expertise. Leave well-thought-out comments on relevant blog posts and develop relationships with key bloggers in your space. You can also use and Blog Pulse.
Use this tool to aggregate all social media activity for a particular person. You can keep an eye on what competitors are saying and find social media opportunities that you too can leverage.
Addictomatic
Search for competitors or keyword phrases to receive a summary of social media buzz surrounding them. Use this data to find social media opportunities for you and your company. You can also use Serph for the same purpose.
There is a lot to be learned from what others are doing online. Leveraging these tools will help you gain this intelligence and use it to stay one step ahead of the competition.