America’s second-oldest family-run brewery, August Schell Brewing Co., has chosen Padilla Speer Beardsley (Padilla) as its agency of record.
Padilla, an integrated communications firm, will drive greater awareness of Schell’s brand and its 15-plus craft beer varieties. The agency will develop a brand strategy and an integrated marketing communications program, including advertising, public relations and social media.
“Schell’s is a Minnesota icon that is known nationally and internationally for its award-winning and great-tasting craft beers,” said Tom Jollie, SVP of consumer marketing at Padilla. “Schell’s was making craft beer before the term was coined, and we consider it a privilege to help build market share and contribute to its ongoing success.”