Carmichael Lynch Spong today announced that Lori Robinson will join the agency as senior principal, director of Carmichael Lynch Spong New York, effective April 4. In her new role, Robinson will lead the New York office, where she will be responsible for providing client oversight, marketing, business development, staffing and office operations. Robinson will report to the firm’s managing director, Julie Batliner.

Robinson brings 20 years of agency marketing, business development and consumer group client experience to her role at Carmichael Lynch Spong. Most recently, she served as senior vice president, director of marketing and business development for Hill & Knowlton U.S. in New York. Her focus was developing and executing business strategies to elevate the U.S. presence of the firm. Prior to that, she oversaw the New York consumer division, tripling revenue and securing a more diverse client roster. Some of her client responsibilities included: Colgate-Palmolive, Deloitte, Gap Inc., Haier North America, HSBC, Loders Croklaan Palm Oil, TomTom and Panasonic. Earlier in her career, Robinson held vice president posts at GCI and Edelman.

“Adding Lori’s leadership will further position Carmichael Lynch Spong for growth after last year’s increase in business,” says Batliner. “Carmichael Lynch Spong New York serves as a vital hub for a broad range of client and agency initiatives. Lori brings an impressive combination of relevant experience, and a shared commitment to igniting business momentum for clients through creative, best-in-category work.”

Robinson is a member of the Public Relations Society of America (PRSA). She received her bachelor’s degree in journalism from Arizona State University.