In her new capacity, Voje will be responsible for both design and client service for various agency accounts, as well as new business cultivation. “Patty is a rare hybrid within our industry,” said Scales President Walt Larsen. “She brings a unique perspective – from both a creative and client services standpoint. Her skills-set is the perfect complement to our agency. Where Scales has great strengths in product branding and business-to-business marketing, Patty brings extensive service category expertise.”
Voje’s portfolio includes branding, print and web design, copy writing, marketing consultation and art direction for such diverse clientele as Abbott Northwestern Hospital, Cambridge Medical Center, Allina Medical Clinics, Aspen Medical Group, Valleyfair, Northland Securities, Inc., United Hospital, Minnesota Environmental Partnership and Waste Management. Recently, Voje developed a brand-identity system for all of Allina Health System encompassing its 11 hospitals, more than 80 clinics, as well as its foundations and specialty centers.
Voje explained that was she drawn to Scales because it represented everything she was looking for in an agency. “It’s really my dream agency. First of all, I’m a St. Paul girl, so the location is perfect. More importantly, it's an incredible group of people with an impressive mix of business expertise and creative talent, it's great to be part of the mix!”
Previously, Voje was Creative Director at Kosmo Carlson Gang Advertising and Ludlow Advertising. She attended the University of Minnesota and has served as a contributing artist at the Edina Center for the Arts and The Hopkins Art Center. Voje is a member of American Graphic Arts Institute and The Minnesota Arts Organization.