"width="640">
Take the U.S. government's largest peacetime mobilization, add several highly-visible, hot-button issues fueled by social media, and you have a sense of the challenges the 2010 U.S. Census Bureau's integrated communications campaign faced. Despite the obstacles, the Census Bureau successfully made 2010 the first "social census" and is continuing to bring data to life through social media.
Guest expert Stephen Buckner, director, Center for New Media and Promotions, will discuss how the U.S. Census Bureau has integrated social media into its communications program, utilizing these platforms to connect with individuals living in the United States and its territories for the 2010 Census and beyond.
Join us to explore solutions to the following questions:
Join us to explore solutions to the following questions:
- Which social media channels were used and how did they impact the 2010 count?
- How did social media enable the Census Bureau to better communicate and even counter negative messages?
- How did the team prepare for potential crises by using an issues management framework?
- How has the Census Bureau utilized social media following the 2010 Census?
.